They could have easily put in an M1 or M1 Pro and marketed it as a larger consumer-oriented iMac.
If the rumors are true and that the Studio Display is a failed attempt at building an Apple Silicon 27” iMac Pro, then it makes total sense. From the inner workings, it looks like an iMac, only with the motherboard replaced with a lesser SoC. It’s thought that the “iMac” could run the M1 Max and M1 Ultra, but I suspect they couldn’t cool the Ultra and aborted, hence the Mac Studio was born with humongous fans and heat sink. But the Mac Studio needed a monitor to go with it, so Apple repurposed the “iMac” and turned it into a monitor. Rather than tear out the guts and start over, they did the easy thing: they stuck in a cheaper SoC while leaving the rest the same.
It explains why it has 64GB of storage on it even though it’s only using about 2GB. If it had started life as a monitor, Apple would have customized a motherboard for it, but starting life as an iMac, they had to improvise and get something out the door to match the Mac Studio’s release date. They used an SoC and motherboard that they were already making. Two versions of iPhones were running the same A13 and storage configuration, so they just stole parts from other products. 64GB was the smallest configuration they already had on hand. It also explains why Ross Young kept changing his mind on whether Apple was coming out with a 27” monitor or 27” iMac.
The old iMac were just laptop chips stuck in a monitor. The iMac Pro was just something they did because they didn’t have a Mac Pro ready. So the same principle applies, they could have just put a Mac mini soc in the monitor without any cooling and had a 27 inch imac.
I think they deliberately stopped it because they were worried that the Mac Studio wouldn’t sell if they had an imac 27 with m1 in it.
The problem with the m chips is that each core runs at the same speed at every class level. It’s just you have more cores in some and maybe some extra processing stuff for video (prores etc).
I think that causes a big marketing problem because the only real way they are differentiating things is by form factor. An iMac 27 messes that all up as it has everything already that a Mac Studio would have and run at similar power. And it would have to start at a minimum of 3k. Which is way more than the last 27 inch mac started at. I just think it didn’t make sense for them marketing wise to have a Mac Studio and iMac 27 in the lineup price wise.
So they split the monitor and the machine into studio / studio monitor to keep the price point high. I think they would have made decision early on though, not last minute. As the pricing thing would have been obvious.
I also think apple are never going to price anything lower than their direct competitor. As they take the premium brand position. So if LG are selling a 5k monitor for 1100 apple must be 20/30% more. Mac Studio would have needed the monitor and that monitor has to come in at 1500 at least.
So where does an iMac 27 sit?
I suppose that means it could only be an iMac Pro level machine but that was a stop gap machine originally, not a real part of the product line.
On the whole it makes me feel like we will
Never see an iMac 27 unless the low end Mac Studio disappears and we just have the £4,000 max studio only.