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Apple Releases Three More Mac Versus PC Ads
- Thread starter Texas04
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EricNau said:In what way?
Ok, let's just use the virus ad. The whole thing about "Oh, don't worry. Macs don't get viruses." I mean, seriously, the reason why they don't get viruses is not because its a secure OS (although MUCH more secure than Windows), but mainly due to the fact that some person writing a virus is gonna get a lot more bang for the buck writing a virus to infect PCs as opposed to Macs. What's Apple's market share these days...still not in the double digits?
Like I said, it just that whole "Apple culture" I don't like about some of the Mac users out there. If any of you ever read the comics on Pennyarcade.com, they have this one character who is the token Mac guy. We all know a mac user like that (heck, I'm almost sure of that if you are reading these forums), and to be perfectly honest, I don't want to be associated with them. I'm sorry...I love my Mac but I ain't that guy who thinks I'm better/smarter/more creative than the PC user.
Gonzo75 said:
I guess people feel that if they keep repeating this "security by obscurity" myth, they believe that everyone will believe it eventually. I hope not. This dead horse can't take no more beatings. Is Apple's lower usage part of the reason there are no Mac viruses? Yeah, to some (minor) extent. But it is not THE reason. It's been said before but I'll say it again: "Mac OS 9 had less of an installed base ('market share' is not the right term here) than Mac OS X and yet had more viruses. Mac OS X still has none." The security model used by Mac OS X is a big part of the reason, but of course, not the only single reason.
I Love Love Love These Ads
I am an ignorant pc user, ignorant cause my only experience with an apple product is my 5g iPod, which is a replacement for my 4g ipod which died in a tragic train accident (literally, it fell in the subway tracks while the train was coming and it got demolished) the ads are hilarious, pc users and mac users can get a kick out of these. looking forward to buying a mac book for school this year, much better than lugging a cruddy dell desktop.
I am an ignorant pc user, ignorant cause my only experience with an apple product is my 5g iPod, which is a replacement for my 4g ipod which died in a tragic train accident (literally, it fell in the subway tracks while the train was coming and it got demolished) the ads are hilarious, pc users and mac users can get a kick out of these. looking forward to buying a mac book for school this year, much better than lugging a cruddy dell desktop.
<i>If apple want to claim they have the "fun" computers, they should be able to play FPS</i>
You know, this might shock you MB Buyer, but believe it or not there are literally millions of people out there that don't play FPS's. And honestly, the people I know who DO focus their computer time around FPS's get high end setups to maximize framerate. How many serious FPS players play on laptops with 13.3" screens?!?! The MacBook is NOT geared towards that market so complaining that it can't play modern FPS's well is like complaining about a Volkswagen Golf not being able to race in the Indy 500.
You know, this might shock you MB Buyer, but believe it or not there are literally millions of people out there that don't play FPS's. And honestly, the people I know who DO focus their computer time around FPS's get high end setups to maximize framerate. How many serious FPS players play on laptops with 13.3" screens?!?! The MacBook is NOT geared towards that market so complaining that it can't play modern FPS's well is like complaining about a Volkswagen Golf not being able to race in the Indy 500.
Gonzo75 said:
You sir, are an ignoramus.
1. Try bringing "security by obscurity" up with a real security expert and get laughed at. That market share has anything to do with viruses is security myth #1.
2. Hmm, it would seem that the makers of penny arcade are now "token mac users" themselves. Gasp!
The three new ones are not as good as the previous ads. And not as truthful, either.
New Macs come with trial software, too (iWork, MS Office), so just like the dreary PC character, the Mac hipster will have to delete those as well. The 'Touché' scene suggests that PC users are stupid, by criticising the way they use one single expression. PC users are not all stupid, and the ones that are, are so because they fail to demand quality software to work with.
I've been using Macs and Macs only for the past 15 years, but if I were a PC user, these ads would not make me want to 'switch'.
New Macs come with trial software, too (iWork, MS Office), so just like the dreary PC character, the Mac hipster will have to delete those as well. The 'Touché' scene suggests that PC users are stupid, by criticising the way they use one single expression. PC users are not all stupid, and the ones that are, are so because they fail to demand quality software to work with.
I've been using Macs and Macs only for the past 15 years, but if I were a PC user, these ads would not make me want to 'switch'.
these ads, along with the Get A Mac stuff on the site, kinda make me wanna go out an get a Mac... even though i already have 5...
to those who say you cant play HL2 on a mini or a MB, you can't play them any better on a PC with integrated graphics.
to those who say you cant play HL2 on a mini or a MB, you can't play them any better on a PC with integrated graphics.
They're alright I suppose but they are incredibly patronising, and this puts me off right away.
I'm not sure how effective they will actually be in getting people to switch because they don't really give you any real reasons too:
The fun Mac one isn't going to get people to switch because most people have fun on their PCs and its quite clear that PCs can and do do everything mentioned by the Mac guy - it just doesn't chime with most people's experience of using PCs for multimedia (expecially games software).
The useable out of the box point is valid to an extent but it only applies once when you first set up your PC.
The Mac being able to run Windows XP is a good thing and well worth shouting about.
What Apple need to explain is that the Mac can come with iLife applications and be able to do these things simply and easily and I guess this is what they meant to say with the fun point but they didn't actually explain why the Mac is more fun out of the box. They just stated it as fact, consumers what to be convinced not just told.
To my mind these are aimed a little bit to much towards people who already own Macs then to people who already have PCs. They, may, however, grab the attention of people who have neither. But I would be very suprising if these come to the UK market because they come across as being far to arrogant and patronising to me.
I'm not sure how effective they will actually be in getting people to switch because they don't really give you any real reasons too:
The fun Mac one isn't going to get people to switch because most people have fun on their PCs and its quite clear that PCs can and do do everything mentioned by the Mac guy - it just doesn't chime with most people's experience of using PCs for multimedia (expecially games software).
The useable out of the box point is valid to an extent but it only applies once when you first set up your PC.
The Mac being able to run Windows XP is a good thing and well worth shouting about.
What Apple need to explain is that the Mac can come with iLife applications and be able to do these things simply and easily and I guess this is what they meant to say with the fun point but they didn't actually explain why the Mac is more fun out of the box. They just stated it as fact, consumers what to be convinced not just told.
To my mind these are aimed a little bit to much towards people who already own Macs then to people who already have PCs. They, may, however, grab the attention of people who have neither. But I would be very suprising if these come to the UK market because they come across as being far to arrogant and patronising to me.
Apple Taking More Direct Aim At Must-Use-Windows People
Haven't read these posts yet. But wanted to note that along with the new "Touché" Ad, there is now a new page on the Apple Site entitled "Apple - Get a Mac - Run Windows" with the headline of "You can even run Windows software." that targets people who must use Windows. I think this marks the beginning of a new more direct thrust to go after Windows users.
Please let us know if this is not a new page if I am mistaken.
Haven't read these posts yet. But wanted to note that along with the new "Touché" Ad, there is now a new page on the Apple Site entitled "Apple - Get a Mac - Run Windows" with the headline of "You can even run Windows software." that targets people who must use Windows. I think this marks the beginning of a new more direct thrust to go after Windows users.
Please let us know if this is not a new page if I am mistaken.
MB Buyer? said:
Id like to see this laptop that is 1/3 the price of a MB that is anywhere near as powerful (and not to mention beautiful).
If the MB doesnt meet your needs, dont get one, enjoy a MBP.
Its amazing how the whining never ends on this forum. Mac users know they are on the better platform and tend to be loud about it. PC users get defensive about Windows...because they are consistently victimized by Windows. Its classic.
These ads are quirky, and quirky is the new hilarious. Homerun on all three.
These ads are quirky, and quirky is the new hilarious. Homerun on all three.
treblah said:Let the record show that the 'Touché' ad is the best one yet.
Agreed. Touche is hysterical. But I'm pedantic that way too I guess...
Didn't care as much for the "out of the box one, though.
You can weigh these adds till the cows come home but at the end of the day their purpose has been achieved.
1-Grab peoples attention.
2-Get the "Mac" word out.
3-Repeat if necessary...
Weather they are "good" or "bad" really doesnt matter. The point is to get people talking about Macs and that they do just fine at.
Remeber, ANY publicity is GOOD publicity.
The "Touche" add seems to be just a rip from the Friends episode where Joey couldnt quite get when to use "finger quotations".
1-Grab peoples attention.
2-Get the "Mac" word out.
3-Repeat if necessary...
Weather they are "good" or "bad" really doesnt matter. The point is to get people talking about Macs and that they do just fine at.
Remeber, ANY publicity is GOOD publicity.
The "Touche" add seems to be just a rip from the Friends episode where Joey couldnt quite get when to use "finger quotations".
Attachments
Don't know.APPLENEWBIE said:
All we know for a fact is that Leopard will contain Boot Camp. So dual booting will be built into the OS beginning with Leopard.
Now if Leopard could run Windows programs without running Windows that would be sweet. Dual booting is okay, but takes too long to make it a viable alternative if you must run both at the same time per se. An emulator would be much better, or if a future Mac OS would just run Windows apps directly.
swingerofbirch
macrumors 68040
I still don't get the touche ad.
I have always said touche if someone says a good point that offers them a competitive edge.
I am just guessing that touche means "touch" in French and would be said when a sword touches you to indicate your opponent is winning.
So we have:
Mac: I am a Mac.
PC: And I am a PC.
Mac: And I'm a PC too.
PC: What?
Mac: Now you can run............
PC: Touche.
So isn't the PC just acknowledging the competitive advantage that the Mac runs both Windows and the Mac OS?
Plus, if the Mac is going to be so obnoxious about a word, the PC could say they were both always PC's anyway since PC just means personal computer!
I have always said touche if someone says a good point that offers them a competitive edge.
I am just guessing that touche means "touch" in French and would be said when a sword touches you to indicate your opponent is winning.
So we have:
Mac: I am a Mac.
PC: And I am a PC.
Mac: And I'm a PC too.
PC: What?
Mac: Now you can run............
PC: Touche.
So isn't the PC just acknowledging the competitive advantage that the Mac runs both Windows and the Mac OS?
Plus, if the Mac is going to be so obnoxious about a word, the PC could say they were both always PC's anyway since PC just means personal computer!
EricNau said:In what way?
The Mac ads don't explain what's good about Macs, they explain why PCs suck. Plain and simple. Here's a good parallel:
http://web.archive.org/web/20040617004359/liberal.ca/wmv/eng-10.mpg
Erm. Some of these ads tick me off a bit, since they imply things that are not true. The "Out of the Box" ad, for example, implies that Macs don't need driver updates out of the box (reality: there were a TON of updates available when I got my MBP) and that they don't have trial software that needs to be removed (reality: my PB came with Office 2004 Test Drive, and I had to remove it before installing Office 2004).
So while some of the points are valid, some of them are displaying that traditional Apple cockiness... which PC users HATE.
So while some of the points are valid, some of them are displaying that traditional Apple cockiness... which PC users HATE.
That's not what it means. It is used when a point is reversed on a person. Not just because they had a good point.swingerofbirch said:
Ex:
If I tell my IT guy that his new Dell sucks because he had to spend 3 hours deleting AOL and whatnot and re-installing drivers, but he points out I had to delete iWork demo and download that 95MB iWeb update, etc.....then I would say "touché!"