Best way to respond to that (besides sending direct feedback) is to never ever click on any of the ads, to show them that this kind of "in your face" advertising isn't effective and is not what Apple users expect. I have also relegated the TV and Music apps to the second row so I never see the ads in the first place. If I didn't rely on the watch list I would stop using the TV app altogether and go back to the Movies/TV Shows apps ...This is a €200 device, the premium device in this market, and they're putting advertisements on the home screen.