Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Brilliant!!!

The BlackBerrys/Samsungs/Motorolas of the world just don't get it.
 
Hmmm... not really. I hate marketing. Nothing they say will change that. They also need to stop calling the iPad "magical". It really isn't. It's very nice, but not magical.

Um, I would just like to point out that the word "Magical" is not meant to be taken literally. It is, in fact: beautiful or delightful in such a way as to seem removed from everyday life.
 
I believe! But I'm still not buying one.


"This is what we believe. Technology alone is not enough. Faster, thinner, lighter...those are all good things. But when technology gets out of the way, everything becomes more delightful...even magical very nice. That's when you leap forward. That's when you end up with something like this."

Nicely done. :)
 
I believe! But I'm still not buying one.


"This is what we believe. Technology alone is not enough. Faster, thinner, lighter...those are all good things. But when technology gets out of the way, everything becomes more delightful...even magical very nice. That's when you leap forward. That's when you end up with something like this."

Now THAT'S what I call marketing... :D
 
I believe! But I'm still not buying one.


"This is what we believe. Technology alone is not enough. Faster, thinner, lighter...those are all good things. But when technology gets out of the way, everything becomes more delightful...even magical very nice. That's when you leap forward. That's when you end up with something like this."

The iPad IS Magic.

Steve jobs said so...

And he's God!
 
What makes this commercial so awesome is that they didn't throw the technical specifications in your face (RAM, storage, etc) like some of the other competitors have.
 
from someone who hates the new Iphone (a smug listing of features that most top smartphones have, I love this
 
thousands of ipads being returned?! source?
what really happened is about 5-10 people unfortunately got a defective unit, then freaked out, and called all the news sites around, so they can tell the world how mad they were about there product, that they surly got a free replacement model.

Well I guess that I would be one of the 10 people because my iPad 2 has a light bleeding issue and I called AppleCare today about it. I was told that my serial number was part of a bad batch and they would replace my iPad without question but they could not guarantee a perfect unit at this time and that Apple is aware of the issue and is investigating it. I only talked to the guy for about one minute and was told that Apple was looking into this so I am guessing that more than 10 people have an issue.
 
This is something people need to realize once in a while. It’s not about CPU and RAM. A Droid Incredible can have an 8 megapixel camera, and the photo quality may be not be the best people expect. An iPhone 4 can have 5 megapixels in a sensor and people are delighted with the quality!

Specs are nice, but learning that it actually WORKS, is something other.

My HTC Incredible came with a 73 page manual. . . I get loads of pop-ups asking me if I want to do this or that. . . They disappear while I'm trying to figure out which course of action I want to take. . . The 73 page manual doesn't mention them. That's why it's not "Magical." it's "Incredible."
 
have one but that commercial makes me want to puke. Once you use one and realize it's limitations, it's not so magical. It's a fun consumption device which you can get some work done on, but without real multitasking, it's lack of real technology actually hinders and isn't so magical.

Wow, wait till those doctors find out they've been using pretend technology :eek:
 
so basically they are telling us the only difference is that it is faster lighter and thinner and we should buy a new one for that. O ya we got a back camera that is useless to 99% of us and a front for facetime which again almost no one uses.
 
It's interesting how the talking points all seem to converge on any given day—today it's "light bleed". But of course, no one's orchestrating them so it's all a big coincidence. Right?

I think 90% of the issue is that this is the biggest LCD screen people have ever held this close to their face, and some are just now noticing that the LCD pixels can never be perfectly opaque.

This is a big reason why video purists prefer plasma or DLP TVs—they can deliver a much "blacker black". (But then, "video purist" is becoming just as much of an epithet as "audiophile" when someone is telling us that "nobody can possibly tell the difference" between CD-quality and 128 kps.) It's also why, in printing they have black ink as well as cyan, magenta, and yellow—because they're translucent and can never add up to completely opaque black.

Obviously the fact that "black" isn't completely black bothers some people more than others, and the fact they noticed that fact for the first time on an Apple product makes it Apple's fault. It bothers me moderately, but I realize it's just a feature of backlit LCDs and get on with my life.

I'm not one of those people screaming for OLED screens, because I know they won't save any power and I'm unconvinced of their longevity, especially in the humid environment I live in, but they would eliminate that one problem.
 
This edition will be forever known as the light bleed model. Mine has it, only slightly annoying. But it certainly knocks down the resale value, almost forcing me to consider exchanging it. Also slightly annoying.
 
Keep up that attitude and continue wondering why no one talks with you as you type on your laptop in the middle of the coffee shop across from De Anza college. Sure, you may have helped get DB2 started and you still work in a DOS window but don't blame your wife for leaving you as you worked late at night too long. How much of the money from the IPO went to family attorney and court fees?

De Anza college? Is that anywhere near Faber College, Flounder? :cool:
 
This ad will never work. People want ads that make them feel like teenage boys. I know this from Android ads. Steel and lasers, Apple. Steel and lasers!

Actually that is why it does work. Because it isn't steel and lasers. If you go back and watch the ad again at least twice there were medical tech references and at least one 'learning' tech. Apple is pushing these types of things to get rid of the 'it's a toy, talk. And the folks that decide to put iPads in a hospital or a school are often older folks and zippy steel etc doesn't appeal to them
 
Actually that is why it does work. Because it isn't steel and lasers. If you go back and watch the ad again at least twice there were medical tech references and at least one 'learning' tech. Apple is pushing these types of things to get rid of the 'it's a toy, talk. And the folks that decide to put iPads in a hospital or a school are often older folks and zippy steel etc doesn't appeal to them

I think you missed the "sarcasm tag" in the post...
 
I'll "believe" when they fix the currently unresolved and widespread quality control issues...light bleed on virtually every unit and blemishes, dents and scratches on units straight out of the box.

Fix those issues, Apple, and then I will "believe" enough to get an iPad 2.


Virtually every unit huh.

Well I have seen tons of postings all over about 'I got the new ipad' with no mention of said problems.

I bought one opening weekend for home use and one last week for work with nada. All nine of the cast on my current gig have problem less iPad 2s, plus the office has gotten close to 100 units all with no issues.

Perhaps by 'virtually every' you mean 'not even one percent of what has been sold' because that is probably the real number
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.