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Apple Releases 'We Believe' Commercial for iPad 2

mdriftmeyer said:
When Apple has their Quarterly press conference expect the iPad 2 to list 4+ million or more sales with back orders in the millions.

The return rate of all Apple products, across all of their hardware lines are lowest in the entire industry.

The iPhone 4 fiasco had a return rate half of that of the iPhone 3GS that everyone loved.

iPad return rate is at 2%: http://news.cnet.com/8301-13579_3-20030211-37.html

Look to that being at or lower for the iPad 2.
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Ummm - the reason probably is shown on the 1400 post "light bleed" thread. People WANT the thing bad so they don't "return" it... they get it "swapped". Quite a few people over there are on their 4th to 5th swap
(which boggles my mind frankly) in a search to get one with no bleed.

They all seem to have it to varying degrees but I have to hand it to Apple for (so far) not claiming this is "in spec" to shut down all these
"swaps".

Apple probably lists all these as "exchanges" and therefore they don't count as "returns". Makes the customer happy and makes them look good in the press. Everybody wins.

Towards the end of the huge thread over at Apple.com people are being told the same thing from the reps when they call... that Apple "is looking into the qc issue on this batch of iPads and hopes to resolve the issue". That's good news for everybody.
 
loved the ad. one of apple's best yet and speaks the truth!


unlike those crappy iphone ones. "if you don't have an iphone you can't do this and that!" uhhhh.... yes you can.

this more than makes up for that idiocy though:D
 
lkjoseph said:
I signed up to post to MacRumors just now so I could post and let you know your analogy is perfect. Excellent post.
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I think so too. The toaster vs oven analogy works better than Jobs' truck vs car analogy. somebody send Jobs an email so he can steal it :D
 
holbie said:
I will not feed the trolls… I will not feed the trolls… I will not feed the trolls…
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Better not look at the dozens of pics in the big light bleed thread over here either then... might make your mind explode :D

Oh - to prevent even *further* pain don't go look at the pics posted in the light bleed thread at Apple.com either.

Yup, trolls :rolleyes:
 
HahaHaha321 said:
Great concept, I love it. But it was poorly executed. Who picked the music for this ad? It's terrible. And the voiceover is on the verge of creepy.

I miss old Apple ads. Their advertising is going downhill while their products keep getting better.
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Dude, the people who think everything is "creepy" are usually creepy themselves. I'm not trying to antagonize you but it is just an observation of mine that I've seen so often. It is all about self esteem and redirection on someone or something else. People who are happy with themselves don't go out of their way to put people or things down. I'm just a little sick and tired of the fad to overuse words like "creepy" so that they begin to lose all meaning. It does not make so seem "cool" in my eyes.

I've seen teens who were awkward and odd looking who used "creepy" a lot whereas those with self confidence just lived their lives instead of trying to label strangers walking by minding their own business.

Built said:
I'll "believe" when they fix the currently unresolved and widespread quality control issues...light bleed on virtually every unit and blemishes, dents and scratches on units straight out of the box.

Fix those issues, Apple, and then I will "believe" enough to get an iPad 2.
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That's funny. There was no bleed, blemishes, dents or scratches on my iPad 2 when I took it out of the box.

Are you sure that are not talking to people who are getting "returns" as "new"?

Back on topic, I loved the part with the plucked strings. With the angle they used and the responsiveness it seemed as if it was 3 dimensional.
 
Isn't this thread about a commercial?

I thought this was about a commercial. Yes, there is an unknown percentage of people getting the light bleed problem. Fortunately I haven't, and I've been happy as a clam since I got the iPad 2. I just scored two baseball games using iScore and between innings, kept track of other games using MLB At Bat, and switched over to the NCAA tourney on occasion. If you asked me 15 years ago, when I had a Newton MP2000, if being able to do that would be considered magical, I'd probably have said no. But I'd follow up by saying that it's nearly everything I'd dreamed of as a sports fan.
 
MasonH said:
Ummm - the reason probably is shown on the 1400 post "light bleed" thread. People WANT the thing bad so they don't "return" it... they get it "swapped". Quite a few people over there are on their 4th to 5th swap
(which boggles my mind frankly) in a search to get one with no bleed.

They all seem to have it to varying degrees but I have to hand it to Apple for (so far) not claiming this is "in spec" to shut down all these
"swaps".

Apple probably lists all these as "exchanges" and therefore they don't count as "returns". Makes the customer happy and makes them look good in the press. Everybody wins.

Towards the end of the huge thread over at Apple.com people are being told the same thing from the reps when they call... that Apple "is looking into the qc issue on this batch of iPads and hopes to resolve the issue". That's good news for everybody.
Click to expand...

...but all the Apple apologists...so quick to jump to Apple's defense...say that there is no such problem. :D

You are dead on correct. Many people do not want to endure the wait for a new one if they return it...Many are waiting to see if Apple can resolve the issue in a future production batch. What good is exchanging if the new one is going to have the same, or worse, problem

I love Apple products but I am always entertained by the rabid zeal of the delusional Apple apologists who insist the company can do no wrong...OR...they simply ignore the common, and obvious, flaws in the Apple product they buy, trying to convince themselves that they have the only "good" one...which on some subconscious level they need to tell themselves so they can believe they are "special" somehow.
 
tkermit said:
Marketing geniuses :)
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You got that right.
People also forget that Apple is, at its core, an engineering company.
I can't wait to get my ipad 2 64 gig only . I'll get the wifi because I ain't paying no body for tethering and I'm too chicken to jailbreak my iphone 4.
 
aristotle said:
That's funny. There was no bleed, blemishes, dents or scratches on my iPad 2 when I took it out of the box.

Are you sure that are not talking to people who are getting "returns" as "new"?
Click to expand...

Please do a little research before making assumptions. "Search" is your friend.
 
Great ad. When they can't compete on specs Apple should try to use fuzzy math (sorry, logic) to convince people that there is more to their products. That's the only way for Apple to keep the profit margin.
 
Stetrain said:
Which part, the stock information, typing an email, or working on a spreadsheet? ;)
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It was the brain scans..


lilo777 said:
Great ad. When they can't compete on specs Apple should try to use fuzzy math (sorry, logic) to convince people that there is more to their products. That's the only way for Apple to keep the profit margin.
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Like when your competitors can't compete on usability and applications, they talk about meaningless "features" no one actually cares about.
 
wovel said:
It was the brain scans..




Like when your competitors can't compete on usability and applications, they talk about meaningless "features" no one actually cares about.
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Like when device can be useful with poor specs. Are you talking about those iPad 2 cameras? How useful are those with their embarrassing specs?
 
It would be "magical" if Apple could make enough for everyone who wants to buy one....could!

Now Apple Fanboys....dont blame it on the tsunami....Apple knew they only had 17 of them to sell on launch day way before that happened.
 
nagromme said:
This ad will never work. People want ads that make them feel like teenage boys. I know this from Android ads. Steel and lasers, Apple. Steel and lasers!
Click to expand...

My grandma told me she's not buying an iPad until they start putting some explosions in their ads.
 
Yeah great, it's very wonderful.

Now try to take some video on your mac and get it onto your magical thousand dollar iPad2 for use in iMovie. Try to work on a song you created in Garageband on your mac in Garageband on the iPad2.

What's that? A BIG OL CLUSTERBANG OF TECHNOLOGY IN THE WAY!!!
 
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Built said:
...but all the Apple apologists...so quick to jump to Apple's defense...say that there is no such problem. :D

You are dead on correct. Many people do not want to endure the wait for a new one if they return it...Many are waiting to see if Apple can resolve the issue in a future production batch. What good is exchanging if the new one is going to have the same, or worse, problem

I love Apple products but I am always entertained by the rabid zeal of the delusional Apple apologists who insist the company can do no wrong...OR...they simply ignore the common, and obvious, flaws in the Apple product they buy, trying to convince themselves that they have the only "good" one...which on some subconscious level they need to tell themselves so they can believe they are "special" somehow.
Click to expand...

You did a poll asking hundreds of people if they are waiting for this very reason? Dude you're way wrong. The "many" people you are referring to are probably a very select number of....MacRumors members. Hardly indicative of the general population. I don't know if you heard- but people are going mad trying to get their hands on one. Your "theory" or whatever it is about people waiting to make sure the kinks are worked out is, well....stupid. I've read this whole thread and you seem to be on a kick about the light-bleeding issue. Yet you dont own one? Interesting.
 
SteveKnobs said:
You did a poll asking hundreds of people if they are waiting for this very reason? Dude you're way wrong. The "many" people you are referring to are probably a very select number of....MacRumors members. Hardly indicative of the general population. I don't know if you heard- but people are going mad trying to get their hands on one. Your "theory" or whatever it is about people waiting to make sure the kinks are worked out is, well....stupid. I've read this whole thread and you seem to be on a kick about the light-bleeding issue. Yet you dont own one? Interesting.
Click to expand...

Perhaps if you spent more time educating yourself and less time convincing yourself that a flawed product is acceptable, you would learn something. Try googling the issue.

Based on the way you write, however, I am going to guess that you won't take the time to do so.

Some people are just not interested in facing the truth.
 
Skb3735 said:
Wow that's a little extreme
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that's not extreme, that's pure nuts :eek:

great ad, very restrained, no bashing, focusing on great software, something apple really needs to do to make the ipad more than an oversized ipod.

hard to believe the same company signed off on the recent iphone ads. good grief....
 
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