We've been needing regulation on stuff like this for a while now. The EU is so far ahead of the US it's insane.
The whole "Apple's store, Apple's rules" would only be reasonable if Apple allowed you to run your own store or go somewhere else. "Just buy Android then" only works until you think about it for more than two seconds. Imagine if that were your car. "Don't want to buy Ford's super expensive tires and full maintenance plan? Just don't buy a Ford! Sell it and get a Chevy!"
And why your analogy doesn’t work is because before the user bought that Ford, they were made fully aware of how the system works and even signed an agreement to the effect before they even used their car and had the option to return it at that point.