Ya I think this is right on. Can we also include the overpriced acquisition of the former CEO of Burberry? To some, Apple already has a reputation as being on the higher end of the market.. So what does Apple and Tim Cook do, they go out and hire the former CEO of a clothing designer brand that screams excessive and overpriced products. This whole venture into the "fashion" world by Apple was completely unnecessary, and their trying to shove an already proven failed idea in a smart watch down their loyal customers throats by trying to create through a blitz marketing campaign that somehow this product will be anything other than a really expensive completely unnecessary accessory to an incredible device (iPhone). Sorry, I just don't see it.
Even if the market for smart watches was already proven to be mature and something customers actually want, it's not and isn't, the Apple watch is just like all the others. What does it have that the competition doesn't? Apple will sell some of these, because some people will buy just about anything Apple puts their names on, but in the long run, if they do not develop a breakthrough piece of technology to put inside of it, it will not succeed. Those who don't currently wear watches need an incentive to put one on their wrist. Only the truly irrational Apple fan would think the Apple Watch or any other smart watch as currently constructed is it. Notifications, haptic feedback, smiley faces, and the number of steps taken? Big deal. When did expectations get so low around here?