1. Who is the target audience to sell useless hardware to then? What’s the purpose of the Apple TV 4k console and the coveted remote that they sell for $149 + (with maxed RAM)
2. True - And I don’t have to give them anything for free either…
3. I don’t subscribe… I did the 3 month trial and found nothing compelling enough to justify paying them something monthly - so i did not renew my subscription.
At the end of the day Apple needs to create a compelling reason to get people to subscribe to their service… the subscription fee is only a small fraction of the revenue that can be generated by such a service... Data brokering, advertising, etc… will generate much more revenue than subscription fees - but for any of it to work they need eyeballs, and to get my eyeballs they need to give me something - after all, I don‘t have to give Apple anything for free… but maybe that’s what they are expecting?
Get NFL Sunday Ticket and it be included in the standard monthly subscription fee, and maybe, just maybe i might renew my subscription for content thats limited to only once a week for only a few months a year. They, and apparently you too, think I should pay for something like that? How’s having that mindset working out for Apple TV so far?
Apple TV is just over 2 years old and they started from literally zero in terms of content. They'll learn, create/license content and probably be fine. It only takes 1 or 2 "viral" shows to get the ball rolling.
I personally haven't found a show I like on Apple TV yet, but I've heard people enjoy The Morning Show, Ted Lasso, For All Mankind and others.
The box itself is great for cord cutters like me, I can buy any TV I want and get the same UI across all my TVs. I can use it to watch anything from live tv to any stream service I'd like, it gives me access to Apple Fitness on my TV, it's a hub for my HomeKit devices and you get little features like a Picture in Picture when the door bell rings showing you who's at the door.
It's great for watching music videos or listening to music with the lyrics up. It provides access to synced iCloud photos on a nice big screen for looking at and sharing pictures.
There's remote control functionality built in to iOS and watchOS so anyone in the house can control it without having to look for the physical remote.
It provides access to my entire iTunes library, including tv shows and films which were purchased in the last 19 years or so and is convenient for purchasing/renting and watching things which aren't available on streaming services.
It has access to games including Apple Arcade, which can be fun for party style gaming.
This list is going on a bit but I'll conclude with AirPlay, which again, is great for sharing content or just seeing it on a bigger screen. We have them on all the screens at the place I work for quickly throwing up presentations or demos etc without having to mess around with cables, inputs or dongles.
I pay for Apple One for Apple Music, iCloud storage and Apple Fitness, so TV+ is essentially free.