Insane price hikes on incremental upgrades isnt working. I returned the xs max and kept my x because it wasn’t worth the extra money for something so similar. Stop putting out phones every year and work on getting better innovation
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Reportedly Cuts iPhone XS and iPhone XR Production Orders Amid Lower-Than-Expected Demand
- Thread starter MacRumors
- Start date
- Sort by reaction score
Pricing, pricing and princing.
Higher prices, less people upgrade.
Higher prices, less people upgrade.
Last edited:
In his interview for Triumph of the Nerds in the 90s, Steve Jobs was asked what went wrong with Xerox. He said, in effect, they let sales people run the company rather than product people. Cook isn't a product person either, he's a management and operations person. Without product people they're running out of cool stuff to manage. (Disclaimer, I just set up my XR this morning, and so far I DO like it. Notice I didn't say "love it." Only time will tell if I'll be glad I stuck with Apple for one more product cycle.)
Except Apple stock has been in a free fall for the past couple of weeks. People may claim the articles are meaningless, but the stock market is reflecting the concerns of Wall Street, and conversations about the marketing strategy of Apple are part of it. The entire market is struggling but Apple was used to bucking those downturns, and that is no longer the case.
Apple also need to realize that it’s not just the high cost of the iPhones. They NEED TO STOP with the 64gb storage and a 5w charging plug. It’s 2018! Stop! 
I really hope their sales will tank to the bottom! Why???? I don't want their demise and they certainly won't go bankrupt anytime soon. All I want is them to come back with realistic prices and better products. Think different!
I'm not sure anyone is saying that the iPhone should be cheaper than samsung's s9. but currently the S9 is almost $280 cheaper than the iPhone. the S9+ is $150 less (These are all base models at base storage compared the iPhone X). Only the Note 9 starts at $999 and it's a low volume niche device.
I don't think anyone is thinking that the iPHone should be cheaper than the S9 or S9+, but it also is a bit of a stretch that it starts at 999, before you factor in even the + size or storage upgraes
I mean ... just look at those prices in Europe. They have always been higher but at least in the past they would „only“ replace the dollar sign with a € but now they add over 100€ ON TOP.
Getting it on contract barely helps. I remember getting my top of the line iPhone 6 for 99€ on a 49€ (24 months) plan. Now it’s like 399€ on a 69€ plan! Insane
On that note, i have yet to see a single XR in the wild. I do see a lot X tho
Getting it on contract barely helps. I remember getting my top of the line iPhone 6 for 99€ on a 49€ (24 months) plan. Now it’s like 399€ on a 69€ plan! Insane
On that note, i have yet to see a single XR in the wild. I do see a lot X tho
Absolutely, consumers are least affected by price escalation because they have far too mant better alternate options at far superior price-value proposition. Also right now desirability is lost for consumers and they don't even bother to look at Apple products since it is prohibitively exorbitant prices.....they thank their stars for that and Apple, that leaves them with enough cash for something else....
Apple can increase prices of their products to whichever margin they want to sell, consumers won't be affected at all.
Maybe in US it is different story.....
Maybe it’s time to think different about pricing.
I’m a diehard Apple fan but I’m holding onto my iPhone 6S. It still works great.
Maybe Apple shouldn’t have sold me that affordable battery replacement
More seriously, maybe this tired story is finally true, and Apple hit the ceiling on iPhone growth and profit.
I mean they can’t raise prices indefinitely to make up for stagnant sales... heck just sell one iPhone priced at a trillion dollars.
Although as I type this, I’m thinking, Apple has proven ‘me wrong every time so far...
I’m a diehard Apple fan but I’m holding onto my iPhone 6S. It still works great.
Maybe Apple shouldn’t have sold me that affordable battery replacement
More seriously, maybe this tired story is finally true, and Apple hit the ceiling on iPhone growth and profit.
I mean they can’t raise prices indefinitely to make up for stagnant sales... heck just sell one iPhone priced at a trillion dollars.
Although as I type this, I’m thinking, Apple has proven ‘me wrong every time so far...
I wonder if it matters to anyone that Apple develops and maintains their own operating system. They have an entire platform. You could say a portion of each iPhone sale goes towards that.
Meanwhile... Samsung took the easy route and let someone else build them an operating system (Google)
It sounds worse when Samsung charges $900-1000 for a phone and they don't even have to make the operating system!
The iPhone XR is just too big, also too expensive for what it is.
The XS is way too expensive as well, i would never play £1000 for a phone, there is nothing it can do for me that will make it worth the much.
Even the iphone 8 is way over priced for what it is, it is old technology nowadays.
This is how they should be priced.
XR = £500 (but needs to be smaller)
XS = £650
XS MAX = £750
8 = £380
The XS is way too expensive as well, i would never play £1000 for a phone, there is nothing it can do for me that will make it worth the much.
Even the iphone 8 is way over priced for what it is, it is old technology nowadays.
This is how they should be priced.
XR = £500 (but needs to be smaller)
XS = £650
XS MAX = £750
8 = £380
Interesting point of view. Macs have T2 -chips, you can't fix them outside Apple certified repair shop, so the repair costs are bananas. Of course you could buy AppleCare, but that ain't free either. Did someone mention that macbooks are glued together? That's like 0 -point of repairbility. Apple makes long lasting hardware? Wouldn't guess that I look at Apple exchange repair program that are ongoing right now.
Unfortunately it is true. Now only Cook & Co need to see reality. Something I don't believe is happening soon
I wonder if it matters to anyone that Apple develops and maintains their own operating system. It's an entire platform. You could say a portion of each iPhone sale goes towards that.
Meanwhile... Samsung took the easy route and let someone else build them an operating system (Google)
It sounds worse when Samsung charges $900-1000 for a phone and they don't even have to make the operating system!
saying this makes you seem like you don't actually know what goes into the changes that Samsung does to Android. it's one of the heaviest forked branches on it and they put millions into R&D and development on the Android platform. Most of the hardware features that come to Samsung devices have to be written by samsung in the OS. Lots of stuff that Samsung devices do don't have parity features in the android core.
in addition to the heavy graphical modifications and changes (it's pretty far from stock android).
then there's features like Dex. Or multi-window support. the list really goes on are al things that are developed in house by Samsung. Hey, i'm not saying that they're great at it. Their software still tends to be one fo their biggest issues. But to claim that Samsung doesn't do anything with buildng out their OS is ignorant.
Y'all need to cut the price of your "incredibly overpriced" phones to just be "very expensive" again. Personally I just need an iPhone that will roughly keep up with the increasing software demands. I don't need a bigger phone, a better screen, FaceID, etc... But Apple does not offer such a phone.
Innovation is fine, but it would be nice if Apple offered "less innovative" and more affordable versions of their products, especially considering that all other alternatives involve adopting a completely different operating system with completely different ecosystems.
The majority of people would rather have a cheaper phone than one with 3 freaking cameras and an edge-to-edge OLED screen. Let rich people buy the best of the best, but have something for the average person, too. Apple has always offered more affordable options of all of their products. Think of the iPod Shuffle, the white MacBook, the old Mac Mini or the iPhone SE. It's only recently, in the past few years, that they completely stopped doing that, releasing more expensive products and discontinuing all of the less expensive ones.
Innovation is fine, but it would be nice if Apple offered "less innovative" and more affordable versions of their products, especially considering that all other alternatives involve adopting a completely different operating system with completely different ecosystems.
The majority of people would rather have a cheaper phone than one with 3 freaking cameras and an edge-to-edge OLED screen. Let rich people buy the best of the best, but have something for the average person, too. Apple has always offered more affordable options of all of their products. Think of the iPod Shuffle, the white MacBook, the old Mac Mini or the iPhone SE. It's only recently, in the past few years, that they completely stopped doing that, releasing more expensive products and discontinuing all of the less expensive ones.
Last edited:
Sounds like you don't know me, or the several other iPhone owners who have said the same thing. It's not a false story, because it's not a reality. If Apple would have introduced a smaller iPhone (the Xr in a sub-5" model), then we could see who's right. But we can't. So stop trying to belittle intelligent people who disagree with you.
This is 100% sincere: I trust you're not a divisive person, and hope you have a Happy Thanksgiving.
Product heads vs CEO.
Proportion of Google Dollars from Pixel versus proportion of Apple Dollars from iPhones.