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But when I look at what the parts in all these devices actually cost, I don’t see an “overpriced” outcome. I see a lot of new, bleeding edge tech that, like nearly all tech, will get less expensive with time.
This line resonates with me, but it still underscores the lack of understanding that people regarding why things cost as much as they do. The Bill of Materials do contribute to the cost of a product, but there's a lot of other stuff that folks don't appreciate.

Case in point.

iPhone

1. Components - most people see component cost as the biggest contributor to price. I'm not sure that it has as much impact as most people feel. But that's just an opinion.

2. Assembly - most folks understand that putting these things together contribute. Americans understand manufacturing as it has always been a major part of the American story. However, most folks just think "ahh, the cost is small. Just a bunch of Chinese guys working in a sweatshop putting these things together."

3. Software - here's where I think most people don't appreciate the costs. The software to run these things take time and energy and talent to develop. These engineers and designers aren't cheap, and if they are, there's lots of them. So the cost to create the software is very high. And like the hardware, it's a continual cost as the software has to be refined and then updated year after year after year.

4. Overhead - I would surmise that most folks understand overhead. I would also surmise that most large/mega-large OEMs are very efficient and have minimized overhead.

5. Failures - Here's the one that always gets me. Failures and duds. I'm not talking about the iPhones that don't make it through the assembly line because of imperfections, that's factored in the Assembly portion. I'm talking about all of the prototypes and other things that these companies are messing around with in their design labs. Didn't Steve Jobs say something like for every iPhone product, there's 100's of things that they were working on that didn't work. Those failures cost time and money and need to be paid for.

#5 above is why pharma companies have such a bad reputation with the American public. You hear things like, well that pill has $2 worth of ingredients in it, why are they charging me $25 a pill. It's because every medicine that makes it through FDA approval, there's dozens of medicine that didn't work, but all of the time and money spent on it needs to be offset.

Anyways, sorry for the long rant.
 
This line resonates with me, but it still underscores the lack of understanding that people regarding why things cost as much as they do. The Bill of Materials do contribute to the cost of a product, but there's a lot of other stuff that folks don't appreciate.

Case in point.

iPhone

1. Components - most people see component cost as the biggest contributor to price. I'm not sure that it has as much impact as most people feel. But that's just an opinion.

2. Assembly - most folks understand that putting these things together contribute. Americans understand manufacturing as it has always been a major part of the American story. However, most folks just think "ahh, the cost is small. Just a bunch of Chinese guys working in a sweatshop putting these things together."

3. Software - here's where I think most people don't appreciate the costs. The software to run these things take time and energy and talent to develop. These engineers and designers aren't cheap, and if they are, there's lots of them. So the cost to create the software is very high. And like the hardware, it's a continual cost as the software has to be refined and then updated year after year after year.

4. Overhead - I would surmise that most folks understand overhead. I would also surmise that most large/mega-large OEMs are very efficient and have minimized overhead.

5. Failures - Here's the one that always gets me. Failures and duds. I'm not talking about the iPhones that don't make it through the assembly line because of imperfections, that's factored in the Assembly portion. I'm talking about all of the prototypes and other things that these companies are messing around with in their design labs. Didn't Steve Jobs say something like for every iPhone product, there's 100's of things that they were working on that didn't work. Those failures cost time and money and need to be paid for.

#5 above is why pharma companies have such a bad reputation with the American public. You hear things like, well that pill has $2 worth of ingredients in it, why are they charging me $25 a pill. It's because every medicine that makes it through FDA approval, there's dozens of medicine that didn't work, but all of the time and money spent on it needs to be offset.

Anyways, sorry for the long rant.

I don’t find this to be a rant at all. I wish more people thought about the total cost structure that businesses face. Even within business, I’ve known senior managers and even execs who ignore these things. “We can amortize it” is the worst excuse for doing stupid things. And GAAP is a good idea in theory but a total joke in practice.

I mentioned a couple of these costs in my much earlier post about business economics and product development. Altogether they contribute to why gross profit is such a crappy metric. What’s funny is that because it gets so much focus among institutional investors, it leads to some tail-wags-the-dog behavior by businesses.

Anyway, that’s the end of MY rant on that one. :) Thank you for the valuable and well thought out contribution to the discussion!
 
No, you call it overpriced when it's more than you want to spend. That's very different than "it is."

See above: countless facts, numbers, and math.

I only look at the money and what I am getting. End of story. For the same price, Apple is offering me an inferior product than before. And before you respond with the 8 Plus, I mean a new product. The pricing is going to be maintained next year and after 2 years the 8 Plus will be discontinued and the XR will take its place. So bottomline is, they are forcing the Plus users to pay $1000

You've also gone to great efforts to trash Apple for its various "scandals." So maybe you aren't an Android fan, and maybe you're trying to justify your purchase to yourself? Who knows. People will go through the strangest machinations to rationalize their decisions.
i7guy was bringing up the Note 7 scandal and how Ferraris are supposedly flawed. I pointed out similar scandals by Apple and how it isn't remotely similar to Ferrari. I don't need to rationalise my purchase decision. I am very happy with the Note 9 and until Apple releases a competent flagship for 1000 bucks complete with all bells and whistles, I am not coming back to iOS. As I said before the price wouldn't be a issue if it was an innovative product. I spent $1200 on a single graphics card because it had no competition in the market and has revolutionary new features. The same $1200 could have been spent on a XS Max which in my view is a clone to the Note 9 at double the cost, just because Apple can charge anything they want.

If I compare the profit margins of how Nvidia priced their card like what is going on here, it would be almost the same as before despite double pricing simply because of how big the die size is and how much it costs to produce. But it was innovative, that's what hooked me. Apple's cost structure is irrelevant to me as there is absolutely NOTHING innovative about the XS Max which warrants the price tag.
[doublepost=1543689787][/doublepost]
This line resonates with me, but it still underscores the lack of understanding that people regarding why things cost as much as they do. The Bill of Materials do contribute to the cost of a product, but there's a lot of other stuff that folks don't appreciate.

Case in point.

iPhone

1. Components - most people see component cost as the biggest contributor to price. I'm not sure that it has as much impact as most people feel. But that's just an opinion.

2. Assembly - most folks understand that putting these things together contribute. Americans understand manufacturing as it has always been a major part of the American story. However, most folks just think "ahh, the cost is small. Just a bunch of Chinese guys working in a sweatshop putting these things together."

3. Software - here's where I think most people don't appreciate the costs. The software to run these things take time and energy and talent to develop. These engineers and designers aren't cheap, and if they are, there's lots of them. So the cost to create the software is very high. And like the hardware, it's a continual cost as the software has to be refined and then updated year after year after year.

4. Overhead - I would surmise that most folks understand overhead. I would also surmise that most large/mega-large OEMs are very efficient and have minimized overhead.

5. Failures - Here's the one that always gets me. Failures and duds. I'm not talking about the iPhones that don't make it through the assembly line because of imperfections, that's factored in the Assembly portion. I'm talking about all of the prototypes and other things that these companies are messing around with in their design labs. Didn't Steve Jobs say something like for every iPhone product, there's 100's of things that they were working on that didn't work. Those failures cost time and money and need to be paid for.

#5 above is why pharma companies have such a bad reputation with the American public. You hear things like, well that pill has $2 worth of ingredients in it, why are they charging me $25 a pill. It's because every medicine that makes it through FDA approval, there's dozens of medicine that didn't work, but all of the time and money spent on it needs to be offset.

Anyways, sorry for the long rant.

Why should I care about Apple's costs. They have competitors in the market. If the competitor is coming out with a similar product at half price, its Apple's job to figure out their pricing in relation to the competition. I have zero sympathy for a profit making company.
[doublepost=1543689962][/doublepost]
So much this. To underscore the point, all anyone has to do is do a search for “Note 9 reviews.” You’ll find all the usual high-traffic sites praising the device but lamenting how expensive it is, and many of those rave reviews recommend holding off. Why? The price relative to the value proposition.

I personally didn’t pull the trigger on a phone upgrade this year despite thinking long and hard about it. I am (quite irrationally) obsessed with the concept of value. But when I look at what the parts in all these devices actually cost, I don’t see an “overpriced” outcome. I see a lot of new, bleeding edge tech that, like nearly all tech, will get less expensive with time.

And from Apple’s perspective, I think 2018 begins to provide more clarity to the product lineup going forward even though it is at this moment arguably more confusing to the average customer. In fact, the only customers who truly got the shaft this year are those preferring smaller devices. Anyone with small hands is kind of screwed. (Insert Trump joke here.)

You see, there is the difference. There is nothing bleeding edge about this X series. Bezeless phones were the trend when the X launched and the only novel thing about it is FaceID which to me is as good as TouchID. Everything about the current gen phones has already been done before.

I bought the X last year and when I went to check out the XS Max it was basically an enlarged iPhone X for $1200. Boggles my mind how little improvement there was over an year and Apple sells this phone for 1k plus.

If anything the only tech bleeding edge about Apple these days would be the Apple Watch and the iPad Pro with its 144hz refresh rate. Those products don't have competition and I don't mind paying whatever Apple asks for it.

The Note 9 is not expensive. You can get one for $700
 
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I only look at the money and what I am getting. End of story. For the same price, Apple is offering me an inferior product than before. And before you respond with the 8 Plus, I mean a new product. The pricing is going to be maintained next year and after 2 years the 8 Plus will be discontinued and the XR will take its place. So bottomline is, they are forcing the Plus users to pay $1000
Apple will keep the lineup as is for a few years, having a range of technology and price points for it's iphones. Next year's prices won't be much different, except the X will really be discontinued.

i7guy was bringing up the Note 7 scandal and how Ferraris are supposedly flawed. I pointed out similar scandals by Apple and how it isn't remotely similar to Ferrari. I don't need to rationalise my purchase decision. I am very happy with the Note 9 and until Apple releases a competent flagship for 1000 bucks complete with all bells and whistles, I am not coming back to iOS. As I said before the price wouldn't be a issue if it was an innovative product. I spent $1200 on a single graphics card because it had no competition in the market and has revolutionary new features. The same $1200 could have been spent on a XS Max which in my view is a clone to the Note 9 at double the cost, just because Apple can charge anything they want.
The only real "gate" was antennagate as this was a manufacturing design flaw. The rest of the product programs didn't affect everybody and not everybody cared about them. And yes, it seems you do rationalize your decisions.

If I compare the profit margins of how Nvidia priced their card like what is going on here, it would be almost the same as before despite double pricing simply because of how big the die size is and how much it costs to produce. But it was innovative, that's what hooked me. Apple's cost structure is irrelevant to me as there is absolutely NOTHING innovative about the XS Max which warrants the price tag.
Whatever your opinion of the Xs Max, it is in your humble opinion.

Why should I care about Apple's costs. They have competitors in the market. If the competitor is coming out with a similar product at half price, its Apple's job to figure out their pricing in relation to the competition. I have zero sympathy for a profit making company.
So then purchase the product that best suits you. Customers come and go.

You see, there is the difference. There is nothing bleeding edge about this X series. Bezeless phones were the trend when the X launched and the only novel thing about it is FaceID which to me is as good as TouchID. Everything about the current gen phones has already been done before.

I bought the X last year and when I went to check out the XS Max it was basically an enlarged iPhone X for $1200. Boggles my mind how little improvement there was over an year and Apple sells this phone for 1k plus.

If anything the only tech bleeding edge about Apple these days would be the Apple Watch and the iPad Pro with its 144hz refresh rate. Those products don't have competition and I don't mind paying whatever Apple asks for it.

The Note 9 is not expensive. You can get one for $700
There is nothing bleeding edge or innovative about any Samsung phone either. It's a matter of taste and value, both of which are subjective.

You can pick up the Note 9 for cheap, because Samsung has to either discount them or give a TV away if you buy one. It's indicative of consumer response.

samsung_promotions.PNG
 
You can pick up the Note 9 for cheap, because Samsung has to either discount them or give a TV away if you buy one. It's indicative of consumer response.

View attachment 807828

Also the reason why Apple hid the sales. Seems they are embarrassed to show a decline to me. They need the services business to cover the iPhone sales just like how Samsung needs that TV to sell the Note.
 
Also the reason why Apple hid the sales. Seems they are embarrassed to show a decline to me. They need the services business to cover the iPhone sales just like how Samsung needs that TV to sell the Note.
You're entitled to your opinion of why Apple is no longer reporting unit sales. Apple knows the real reason it decided to do that.

Apple's service business is increasing very repidly. Apple Music according to MR gained how many millions of subscribers. The hardware sells the ecoystem and the ecosystem sells the hardware) sApple has other initiatives in it's pipeline. And since we will not, from this point forward, know as much about iphone sales, one won't know the trend of the sales. Although that won't stop the speculation it will fuel it. (which will be fun to watch).

Apple is not giving much away to sell it's phones. Yeah they doubled the rebate for qualifying phones and apple music has a try before you buy. But the value of their hardware doesn't tank a short while after the introduction.
 
You're entitled to your opinion of why Apple is no longer reporting unit sales. Apple knows the real reason it decided to do that.

And Apple's founder disclosed the reason

"Steve Jobs- ""You notice Amazon never says how much they sell; usually if they sell a lot of something, you want to tell everybody.""


Apple's service business is increasing very repidly. Apple Music according to MR gained how many millions of subscribers. The hardware sells the ecoystem and the ecosystem sells the hardware) sApple has other initiatives in it's pipeline. And since we will not, from this point forward, know as much about iphone sales, one won't know the trend of the sales. Although that won't stop the speculation it will fuel it. (which will be fun to watch).

Exactly what I am saying. Samsung uses its 4k TV to fuel the Note sales. Apple is using the services business to cover their iPhone sales. That doesnt change the bottom line which is the fact that smartphone demand is decreasing and the iPhone is not immune to it and unfortunately for Apple, smartphones comprise 60+% of their financials.
 
And Apple's founder disclosed the reason

"Steve Jobs- ""You notice Amazon never says how much they sell; usually if they sell a lot of something, you want to tell everybody.""
You can go with whatever reason "helps you through the night", that apple is no longer disclosing unit sales. Steve Jobs passed away in 2011, time to stop second guessing Tim. Won't help anyway.

Exactly what I am saying. Samsung uses its 4k TV to fuel the Note sales. Apple is using the services business to cover their iPhone sales. That doesnt change the bottom line which is the fact that smartphone demand is decreasing and the iPhone is not immune to it and unfortunately for Apple, smartphones comprise 60+% of their financials.
I'm not sure what you are saying, except the Samsung needs to give away a TV to sell a phone. Apple will sell it's services along with it's hardware. You can get a free trial to apple music, whether you purchase an iphone or not. Can you get a free TV from Samsung if you didn't purchase a Note 9?
 
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Dont worry for Apple. The company is richer than few billions people combined. So they can make and sell whatever they want.
 
Dont worry for Apple. The company is richer than few billions people combined. So they can make and sell whatever they want.

That’s very true but I doubt they would be happy watching their iPhone line start to experience rapid drops in popularity regardless of their money in the bank. Continued growth and consistent profit is what companies exist for and there’s no doubt the phone market is changing and away from obscenely expensive handsets.
 
Why should I care about Apple's costs. They have competitors in the market. If the competitor is coming out with a similar product at half price, its Apple's job to figure out their pricing in relation to the competition. I have zero sympathy for a profit making company.
No one is asking you to care. As for why competitors can offer phones for 1/2 the price of an iPhone, I would ask you to pick out a phone that is comparable to the Xr that costs $400.

I guarantee you that it uses an OS that has a different cost structure. Is it $400 worth of personal data, probably not, but your private data is worth something, so factor that in.

Just ask yourself the question, "who's paying for the software?". If the answer doesn't matter to you, then you probably see little value in using an OS like iOS.
 
Every single bit of your long post has already been addressed, and I've grown tired of repeating myself. You've been presented with clear and detailed facts and data showing that you are objectively wrong, but you just keep getting louder and louder. Feelings and facts are different things. You don't understand (or are choosing to pretend you don’t understand) economics, product development, and markets. I can't reason with someone who simply wishes to indulge their emotions.

Also the reason why Apple hid the sales. Seems they are embarrassed to show a decline to me. They need the services business to cover the iPhone sales just like how Samsung needs that TV to sell the Note.
On this, the fact that you continue to engage in speculation and conjecture to support your (false) narrative speaks volumes.
 
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The more I think about it, the more insane it is that Radon87000 insists on talking about the XS Max.

Screen Size:
X and XS: 5.8”
8 Plus: 5.5”

Resolution:
X and XS: 1125 x 2436
8 Plus: 1080 x 1920

PPI:
X and XS: 458 ppi
8 Plus: 401 ppi

So $999 gets you a better and bigger display in a smaller, lighter form factor with superior photos. Want a cheaper price? Get an X from your carrier.

Comparisons to the XR and XS Max are silly.
 
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The more I think about it, the more insane it is that Radon87000 insists on talking about the XS Max.

Screen Size:
X and XS: 5.8”
8 Plus: 5.5”

Resolution:
X and XS: 1125 x 2436
8 Plus: 1080 x 1920

PPI:
X and XS: 458 ppi
8 Plus: 401 ppi

So $999 gets you a better and bigger display in a smaller, lighter form factor with superior photos. Want a cheaper price? Get an X from your carrier.

Comparisons to the XR and XS Max are silly.

The X screen area is effective smaller than the 8 Plus screen. The XS Max’s screen is as big as the 8 Plus. No surprise I am comparing the two.

Also its not $999. That’s for a paltry 64GB storage which is unusable. $1150 for 256GB. No 128GB tier And this is for a display smaller than the Plus. The pricing is crazy no matter which way you look at it.
 
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Every single bit of your long post has already been addressed, and I've grown tired of repeating myself. You've been presented with clear and detailed facts and data showing that you are objectively wrong, but you just keep getting louder and louder. Feelings and facts are different things. You don't understand (or are choosing to pretend you don’t understand) economics, product development, and markets. I can't reason with someone who simply wishes to indulge their emotions.


On this, the fact that you continue to engage in speculation and conjecture to support your (false) narrative speaks volumes.

None of your facts show the consumer point of view. I am tired of telling myself hoarse about the consumer point of view. I do not care about Apple’s internal cost structure. When I buy PC hardware I don’t look at which company is making profits or losses. I only buy the latest hardware and I only compare with the latest from other companies.

And for the last time, I most definitely refuse to buy ancient 1 year old hardware just because it is cheaper. That big bezelled monstrosity in 2018 is a travesty.
 
No one is asking you to care. As for why competitors can offer phones for 1/2 the price of an iPhone, I would ask you to pick out a phone that is comparable to the Xr that costs $400.

I guarantee you that it uses an OS that has a different cost structure. Is it $400 worth of personal data, probably not, but your private data is worth something, so factor that in.

Just ask yourself the question, "who's paying for the software?". If the answer doesn't matter to you, then you probably see little value in using an OS like iOS.

I do not see iOS worth a premium that high. $200 at most. The iPhones are selling at a $500 premium to their competition.

I have no issues paying that premium for the iPad and Apple Watch because of lack of competition but for the iPhone, no.
 
You can go with whatever reason "helps you through the night", that apple is no longer disclosing unit sales. Steve Jobs passed away in 2011, time to stop second guessing Tim. Won't help anyway.


I'm not sure what you are saying, except the Samsung needs to give away a TV to sell a phone. Apple will sell it's services along with it's hardware. You can get a free trial to apple music, whether you purchase an iphone or not. Can you get a free TV from Samsung if you didn't purchase a Note 9?

The point is both are covering up lacklustre sales with something else. The day Apple hid the sales, the writing was on the wall.
 
What’s astounding is that the display, camera on my old 7 Plus and 3DT which I bought for the same price as the XR is actually better than the 2018 iPhone selling at $800. And I am supposed to believe this phone isn’t overpriced.
 
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The point is both are covering up lacklustre sales with something else. The day Apple hid the sales, the writing was on the wall.
Conjectures are always fun to discuss.
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None of your facts show the consumer point of view. I am tired of telling myself hoarse about the consumer point of view. I do not care about Apple’s internal cost structure. When I buy PC hardware I don’t look at which company is making profits or losses. I only buy the latest hardware and I only compare with the latest from other companies.

And for the last time, I most definitely refuse to buy ancient 1 year old hardware just because it is cheaper. That big bezelled monstrosity in 2018 is a travesty.
What consumer point of view? Your point of view. Your views do not represent me.

You can buy whatever you want. I don’t agree with your opinion.
 
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Also its not $999. That’s for a paltry 64GB storage which is unusable. $1150 for 256GB. No 128GB tier And this is for a display smaller than the Plus. The pricing is crazy no matter which way you look at it.
64GB is not unusable as I’ve proven with my last 3 iPhones which have all had this storage tier. My 8+ is 64GB and I have an additional 200GB iCloud storage. I also use Google drive and google photos. If you’re an organised person then 64GB is more than enough with the options available.
 
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The X screen area is effective smaller than the 8 Plus screen. The XS Max’s screen is as big as the 8 Plus. No surprise I am comparing the two.

Also its not $999. That’s for a paltry 64GB storage which is unusable. $1150 for 256GB. No 128GB tier And this is for a display smaller than the Plus. The pricing is crazy no matter which way you look at it.

Only for landscape video watching. (At which point you benefit from the higher PPI and OLEE.) Otherwise...nope.

5A190B44-A3A1-4FFD-A0FB-BC1A0A4CB26D.jpeg

[doublepost=1543744975][/doublepost]
None of your facts show the consumer point of view. I am tired of telling myself hoarse about the consumer point of view. I do not care about Apple’s internal cost structure. When I buy PC hardware I don’t look at which company is making profits or losses. I only buy the latest hardware and I only compare with the latest from other companies.

And for the last time, I most definitely refuse to buy ancient 1 year old hardware just because it is cheaper. That big bezelled monstrosity in 2018 is a travesty.

The fact that you continue to call it “Apple’s internal cost structure” actually made me giggle. So does “yesterday’s technology.” Welcome to the real world where we make choices and tradeoffs.

Oh, and that “consumer point of view” nonsense? Yeah let’s look at the 2019Q1 guidance for iPhones, shall we?

iPhone revenue at $37.2 billion (compared to $28.8 billion last year)​

Yeah. Looks like those pesky “consumers” don’t agree with you.
 
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Wow, looking at that pic I realise how much wider the screen is on the 8+. It seems a lot better in terms of proportion.
Modern web content is designed to handle much lower widths and to facilitate scrolling. You have to scroll a lot less on the X. When wearing my product development hat, I use the iPhone 4 Xcode simulator for that reason. Long fits more stuff on a screen. Wide just makes things bigger.

But it is a matter of personal preference for sure. For older people especially the 8 Plus May have appeal.

What’s so damn funny about this thread is that, as i7guy can attest, I don’t even love the X line myself. I’ve been accused here of being an “Apple hater.” But there’s a difference between opinions stated as opinions versus trying to masquerade opinions as facts. The latter I’m not ok with.
 
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Only for landscape video watching. (At which point you benefit from the higher PPI and OLEE.) Otherwise...nope.

View attachment 807908
[doublepost=1543744975][/doublepost]

I have both the X and the 7 Plus and even in normal web browsing the 7 Plus displays more text spacing on the screen on a single page and is more comfortable to read. Apple's X Code simulator also shows this. Its why the iPhone X lacks a landscape mode for the keyboard and homescreen while the XS Max has this. The X is the new smaller iPhone. The XS Max is the plus model. They have different aspect ratios hence its not bigger. The iPhone XS Max could be slightly bigger than the Plus but not by much. Also the notch cuts into the content. If you remove the notch content while web browsing and watching videos, its even smaller




The fact that you continue to call it “Apple’s internal cost structure” actually made me giggle. So does “yesterday’s technology.” Welcome to the real world where we make choices and tradeoffs.

Oh, and that “consumer point of view” nonsense? Yeah let’s look at the 2019Q1 guidance for iPhones, shall we?

iPhone revenue at $37.2 billion (compared to $28.8 billion last year)​

Yeah. Looks like those pesky “consumers” don’t agree with you.

They will not show the unit sales. So its the same people buying those expensive phones again and again. Apple can only raise the prices till these customers are willing to pay. I hope you realise it wont be long before we have a $2000 iPhone in the coming years (I envision 7 different models at different price points all with compromises except for the $2000 one)
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Wow, looking at that pic I realise how much wider the screen is on the 8+. It seems a lot better in terms of proportion.
They are not meant to be compared. Those who like the Plus should get the XS Max

05.jpg
 
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