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I wouldn’t put Sony anywhere near Apple’s hardware design caliber. They’re second rate compared to Apple. It’s software where Apple’s been fumbling but their hardware is better than ever
I think they're on par in terms of build quality. My son uses my old 2009 Sony A300 DSLR and it takes wonderful images that he processes on my old 2011 Mac Mini which still does the business. But Sony is a company that still likes to throw stuff at the wall and see what sticks and understands that the idea of a product can sell it. It remains unlikely that the PSVR2 will become anything other than niche but its sheer presence shows the average consumer that the PS5 is capable of more futuristic gaming than the Xbox and seals another sale.

Sony are also one of the few companies for whom the word 'Pro' actually means professional. Their phones, ones lambasted as a bit dull are actually nicely understated, like someone wearing a nice suit: nice slim design, no punch hole disturbing the display and still useful hardware features like a 2-stage camera button and a 3.5mm jack. Their latest top-end phone even includes a proper 85mm-125mm optical zoom on the periscope lens. i would strongly argue that the iPhone has become a bit dull by comparison!

You buy a Max iPhone and its a great handset until you realise the reason Apple upsell you every year is because they keep withholding features found on mid-range Android handsets from the base model like VRR, Telephoto and always on displays. Take software away for a second and there is zero reason to ever buy a Max iPhone over the top end Pixel phone.
 
My guess is that this will be like the first-gen Apple Watch: slow, underpowered, and no clear direction. If they market it correctly and developers get on board, then it will probably find its niche or killer app a couple years in. It'll probably take the Apple AR glasses to replace the iPhone.

I wonder what the Xcode simulators would look like for this device. If apps could be developed using the simulator (or using an iPhone's limited AR capabilities) then it would make it a lot easier for the ecosystem to grow despite the high price of the device.
The first generation Apple watch was at least comfortable and wearable and worked well as a watch. And it was attractive enough that current watches are still using the same bands and same overall design. The battery was sufficient for most use. I wore it for a long time then it was passed along in the family and worn for years until it was no longer viable. It was a true consumer product that sufficiently demonstrated utility to the general public that it was able to catch on and become ubiquitous.

This particular AR/VR product as described sounds clunky as heck and sounds like a prototype not a product ready to be sold to the public.
 
If the price point is indeed $3k, then it automatically becomes a specialty/niche product that will not have sufficient user numbers to drive developer interest that could help bring it mainstream. Not that Apple wouldn’t take a chance with a product at this level, but it doesn’t make sense to me.

I would think that there is a much bigger play in getting augmented reality capable glasses produced, that use the iPhone’s processing power to make them work. Reading about how the headset will allow people to do FaceTime calls using avatars just seems awfully stupid. Our iPhones, iPads and MacBooks all allow us to do FaceTime calls where you are yourself, not some computer generated thing.
That 3k will be the CURRENT pricepoint for something that is most likely nothing more than a dev kit / aspirational device.
 
I think the hardware will be there to support it but the software is going to lack big time. The lack of Apple AR/VR headset apps will be lacking. It will be very limited. Look at what’s going on with the LiDAR sensor. Not too many compelling apps out there.
This. 3D tools have moved away from the Mac since gaming is not a market for the Mac and decent GPU availability has been lacking for decades. There are no good VR authoring tools on OSX that can match the Windows equivalents. Hopefully this initiative combined with Apple Silicon performance will bring some of them to the Mac.
 
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Take software away for a second and there is zero reason to ever buy a Max iPhone over the top end Pixel phone.
Good points but Trust is a big reason for me.

I still dont trust an out of the box Android/Microsoft experience as much as Apple.
 
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Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman.

I still give this entire headset less than 50% odds of even existing. I'm just not sure how much less than 50% anymore.
 
I still give this entire headset less than 50% odds of even existing. I'm just not sure how much less than 50% anymore.
I think it exists but I agree that it isn't a sure thing. It is why it so comical to see people writing dissertations of how it is a terrible product with a bad design and obscene price. Nobody here knows what it does, what it looks like and what it costs or if it even exists!
 
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Good points but Trust is a big reason for me.

I still dont trust an out of the box Android/Microsoft experience as much as Apple.
You're probably right not to! I actually make use of mostly Samsung services (with a Microsoft backend) on my Android phone.
 
Well, the high price means it is unlikely to be competing with consumer VR headsets such as the PlayStation VR, they have admitted they don’t have a killer app, and launch with limited content. Doesn’t sound like a potential hit product to me.
They haven't admitted anything since they haven't even confirmed this product exists.
 
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I think a lot of people are comparing this to the Meta Oculus headsets when I think the comparison should be more with a Microsoft Hololens, which retails for $3500. These mixed reality headsets are slowly making their way into different markets and industries, and I've personally used them for some pretty cool projects. The issue that I see, in my experience, is that for these to really be useful, you have to tailor the environment to provide the proper information to the headset. These aren't something you just put on and go. Do we need to start somewhere, sure. Are we (hopefully) going to get there in the future, probably. Then comes the conversation of what is the target market and how will they benefit. Personally, I don't see a world where everyone will be wearing a set of these but who knows.
 
I think they NEED to release it. They need the feedback. If its’s overwhelmingly negative, well thats as best a way to get everyone on board to shelve it. They will get unwanted criticism no matter what. Release it and get it over with.
No average consumer should run to a first gen category from Apple or anyone else to begin with, so just get it out there and see what the marketplace says.
 
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DoA.
It will take a decade for VR to take off. And a sub $500 price point.

AR for consumers will be even harder
 
Rumourmill is starved for information and we are running on fumes here! Actually impressed with how tight apple has managed to keep the lid on this. No juicy leaks yet...
 
To anyone who thinks Apple should have waited and released Glasses in 2027 instead... VR/AR market would have been dead OR dominated by FB by then.

I`ll be honest, ye the goggles are not ideal, but that is the reality for everyone until 2027. Apple at the very least needs the tech on their platforms, and this will solve that.

Metalens tech is coming 2026-27. And Apple will be better positioned with 3 years of active development to be successful then. Regular glasses sized tech is impossible without the nanosized Metalens tech and that stuff will be ridiculous for cameras as-well.
 
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