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Hopefully Apple is smart enough not "to target windows/chromebook users." And instead target people and usages. A subtle but important difference.
Hmm.
Okay. Thanks.
I’d like to hear more - who and what use do you see for a low-cost low-spec MacBook? And why would that tick a box where a £299 windows laptop wouldn’t?

I’m genuinely interested.
Obviously we’ll see how Apple feel in the next day or two!
 
The issue I see with the A series MacBook is that if it’s meant to compete with a chromebook, 14” 8/128 chromebooks can be had for $300 or less, with celery processors, and 15.6” 8/256 or 12/256 i3s for the price we are reading about.

The A-series is far superior to an i3, but with a small screen it’s a hard sell.

So it can’t be marketed as a chromebook alternative. It has to be marketed as some better than that.
 
I expect Apple will do the press release updates to the MacBook Pro, iPad Air, etc. first and unveil the MacBook on Wednesday either at the events or earlier that morning through a press release with a video on Wednesday.
They have to announce all three laptop lines on the same day because the new MacBook will impact pricing on the Air, and the MacBook Pro will get the new Pro and Max chips at the top.

Monday
iPhone 17e
New Base iPad
M4 iPad Air

Tuesday
A18 MacBook
M5 MacBook Air
M5 Pro and Max MacBook Pros
 
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The issue I see with the A series MacBook is that if it’s meant to compete with a chromebook, 14” 8/128 chromebooks can be had for $300 or less, with celery processors, and 15.6” 8/256 or 12/256 i3s for the price we are reading about.

The A-series is far superior to an i3, but with a small screen it’s a hard sell.

So it can’t be marketed as a chromebook alternative. It has to be marketed as some better than that.
I doubt they'll market it as a direct competitor. I think they are targeting people that have long wanted an Apple laptop after using iPhones, but felt priced out of that option. So sure it may include some that ended up with Chromebooks or low cost Windows laptops but with an emphasis on those that only bought those because they couldn't afford existing MacBooks. This gives Apple a foot in the door for a new group of previously non-Macbook customers.
 
The issue I see with the A series MacBook is that if it’s meant to compete with a chromebook, 14” 8/128 chromebooks can be had for $300 or less, with celery processors, and 15.6” 8/256 or 12/256 i3s for the price we are reading about.
It's not meant to compete with Chromebooks.

The A-series is far superior to an i3, but with a small screen it’s a hard sell.
To an enthusiast like you, maybe, but regular people will either not notice, or prefer the smaller screen.

So it can’t be marketed as a chromebook alternative. It has to be marketed as some better than that.
It is. It's a Mac.
 
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Yeah, a MacBook that is stuck with 8GB RAM and a last-gen tablet/phone CPU and a tiny amount of SSD. That's what you call "good hardware"?

I picked up an Asus ZenBook S 16 with a 16" 3K 120Hz OLED and 24GB RAM/1TB SSD and as thin and light as anything for $625. I'd rather spend on something like that than a dead-end MacBook model.
Depends on the application. If just checking email, websites, and running some basic office applications, then all you managed to do was sacrifice battery life for the ability to brag how long that CPU is waiting on you to click the mouse.

If you are editing 8K video with some 3D rendering with a side of AAA gaming, then you just spent $625 for an oversized external hard drive.
 
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• A CheapBook will be a great entry level laptop for young kids.
• A CheapBook will be a great inexpensive laptop for granny.
• A CheapBook will be a great carry-around throwaway laptop for folks [me] that do their heavy computing on pricier Macs. I just hope they offer at least one gray/silver choice for us older users who still want to be perceived as serious...

College students deserve MBA or better IMO. But I guess it depends on the individual student.
Fuzzy majors don’t need an MBA unless it’s graphic arts based, although they might prefer an iPad Pro.
 
Depends on the application. If just checking email, websites, and running some basic office applications, then all you managed to do was sacrifice battery life for the ability to brag how long that CPU is waiting on you to click the mouse.

If you are editing 8K video with some 3D rendering with a side of AAA gaming, then you just spent $625 for an oversized external hard drive.
yes. It's amazing how some people can't fathom that there actually is a market category fitting what you say AND often being on a tight budget. Eventually these new MacBooks will be even lower cost after a year or more when they go on sale.
 
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It's not meant to compete with Chromebooks.


To an enthusiast like you, maybe, but regular people will either not notice, or prefer the smaller screen.


It is. It's a Mac.
I love these comments.

If you want to know what people BUY and what they pay for it, you look at Best Buy. That’s where I get the pricing and specs.

And so yes, charging large display prices for a small display budget laptop is a hard pill to swallow.

I think it’s going to be a good product because I like Macs. But I think there is a pricing problem if the screen is small.
 
I doubt they'll market it as a direct competitor. I think they are targeting people that have long wanted an Apple laptop after using iPhones, but felt priced out of that option. So sure it may include some that ended up with Chromebooks or low cost Windows laptops but with an emphasis on those that only bought those because they couldn't afford existing MacBooks. This gives Apple a foot in the door for a new group of previously non-Macbook customers.
I agree. My point was everyone here, and macrumors columnists, and leakers and rumourist trying to say it’s a Chromebook competitor don’t seem to know the chromebook pricing, specs or market.
 
What's a "fuzzy" major. I was organic chemistry/pre-med, and could have done fine with the cheapest of cheap laptops.
Generally a BA is “fuzzy” and a BS is “techie” but it gets muddy with statistics, economics, architecture and other majors.

And it depends on what you use your computer for. When I was in school, for econometrics courses, we actually let the Sun Unix computers run our regressions and used excel to create the datasets to upload and then display organize and print the results, and any old mac or pc could do that.
 
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Generally a BA is “fuzzy” and a BS is “techie” but it gets muddy with statistics, economics, architecture and other majors.

And it depends on what you use your computer for. When I was in school, for econometrics courses, we actually let the Sun Unix computers run our regressions and used excel to create the datasets to upload and then display organize and print the results, and any old mac or pc could do that.

Gotcha. I guess I have heard that before...

We did some heavy data manipulation/modeling in p-chem, but had a unix cluster in the lab to handle it. No computer any of owned could match the 40ish Xeon machines they had.
 
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Yeah, a MacBook that is stuck with 8GB RAM and a last-gen tablet/phone CPU and a tiny amount of SSD. That's what you call "good hardware"?

I picked up an Asus ZenBook S 16 with a 16" 3K 120Hz OLED and 24GB RAM/1TB SSD and as thin and light as anything for $625. I'd rather spend on something like that than a dead-end MacBook model.
This seems to be purely (your) conjecture. When/where was it confirmed the base model will come with 8GB of RAM and 128GB of storage? We've barely had any rumours on those bits.
 
Hmm.
Okay. Thanks.
I’d like to hear more - who and what use do you see for a low-cost low-spec MacBook? And why would that tick a box where a £299 windows laptop wouldn’t?

I’m genuinely interested.
Obviously we’ll see how Apple feel in the next day or two!
Per an earlier post of mine:
• A CheapBook will be a great entry level laptop for young kids.
• A CheapBook will be a great inexpensive laptop for granny.
• A CheapBook will be a great carry-around throwaway laptop for folks [me] that do their heavy computing on pricier Macs.

Certainly a cheap Windows laptop can fill those same needs, but only if one wants to use Windows.
 
Hmm.
Okay. Thanks.
I’d like to hear more - who and what use do you see for a low-cost low-spec MacBook? And why would that tick a box where a £299 windows laptop wouldn’t?

I’m genuinely interested.
Obviously we’ll see how Apple feel in the next day or two!
Per an earlier post of mine:
• A CheapBook will be a great entry level laptop for young kids.
• A CheapBook will be a great inexpensive laptop for granny.
• A CheapBook will be a great carry-around throwaway laptop for folks [me] that do their heavy computing on pricier Macs.
You left out one other key point. There are some that via use of iPhones have been wishing for an Apple MacBook but have been on a tight budget and have simple computer needs. People can almost always find a cheaper computer of any type but may struggle to find an affordable MacBook. Once these go on sale after a year or so that will draw in even more.
 
What's interesting about this is it suggests the products will actually be announced and launched in the same week.
They probably are counting the orders as sales rather when they will actually be charging the payment method when they ship later. I feel like there is an idiom about chickens and hatching that applies here...
 
I agree. My point was everyone here, and macrumors columnists, and leakers and rumourist trying to say it’s a Chromebook competitor don’t seem to know the chromebook pricing, specs or market.
The Edu market is exactly what Apple is trying to crack. Get students used to using Macs early and they are likely to buy the more pricey models later on.
 
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I'm not in the market for anything rumored to be released this week, but it is a pretty interesting mix of hardware. I'll likely head out to the local Apple store later this week just to check things out.
 
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