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Apple Reportedly Expects 'Major Rush' of Customers This Week

citysnaps said:
Apple will sell loads of the new MacBook.
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It will be interesting to see their TV ad campaigns to see how they are targeting it. Normally MacBooks don't see much TV ads but the nature and audience for this new model will likely require them or the key market won't even know they exist.
 
DEMinSoCAL said:
Yeah, a MacBook that is stuck with 8GB RAM and a last-gen tablet/phone CPU and a tiny amount of SSD. That's what you call "good hardware"?

I picked up an Asus ZenBook S 16 with a 16" 3K 120Hz OLED and 24GB RAM/1TB SSD and as thin and light as anything for $625. I'd rather spend on something like that than a dead-end MacBook model.
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You left out an important magnitude indicator: 1. The ASUS Zenbook S16 is ~ $1,625. Importantly it doesn't run MacOS. It also weighs 3.3 pounds versus the 2.7 pounds of the MacBook Air. You are free to buy anything you want. Most laptops are "dead-end" in that you cannot upgrade the processor, keyboard, SSD, ports, screen, or RAM after purchase.

Interesting that Windows troll a Mac fan site. Do any Mac enthusiasts here troll Windows fan sites if they exist? I'd think most Windows sites cater to fixing endless user issues. But IT departments love Windows, provides a lot of jobs. That can't be bad.
 
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I’d imagine this new low cost Mac book might sell a lot of units to schools (like the old e-book).

Any chance at updated air pod max’s? I have been holding out on buying those but maybe I just need to bite the bullet cause there doesn’t seem to be any speculation.
 
JohnC1959 said:
I'm not so sure it will have better margins (maybe). This is their MacBook to lure those that have been lusting after a MacBook but couldn't afford one. The lure has to be very attractive so they can then hook them and get some to later upgrade to more powerful models.
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You are right that it will surely lure people. But never underestimate the desire for Apple to maintain their high margins (specially with the storage and ram crisis) and find original ways to increase prices without customers really noticing it.
 
citysnaps said:
Apple will sell loads of the new MacBook.
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Depends of the pricing. I may be wrong, but I think it will be priced at around 150$ less than the current base Air. In fact, I wouldn't even be surprised it will be priced just 100$ less than the current base Air and they will phase out the current base Air when it is upgraded to M5.
 
I remember the original iPad was rumored at $999 and jaws dropped when it started at $499. Crazy things have happened before and could happen again.
 
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Baseiseough said:
You are right that it will surely lure people. But never underestimate the desire for Apple to maintain their high margins (specially with the storage and ram crisis) and find original ways to increase prices without customers really noticing it.
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I wonder... Before the current price squeeze, Apple was already charging a premium for RAM and SSD. They could probably give up a little margin on those parts to keep their price stable and their volumes up. Not saying they would do this because they're nice people. There's an analysis (that they're probably already doing) where they keep their margins up and sell fewer units, or give back a little on RAM and SSD and sell more. Somewhere in the middle is where they'll maximize total profit.

Plus, they'll get great press for saying they're holding the line on RAM and SSD costs.
 
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mdcmdcmdc said:
I wonder... Before the current price squeeze, Apple was already charging a premium for RAM and SSD. They could probably give up a little margin on those parts to keep their price stable and their volumes up. Not saying they would do this because they're nice people. There's an analysis (that they're probably already doing) where they keep their margins up and sell fewer units, or give back a little on RAM and SSD and sell more. Somewhere in the middle is where they'll maximize total profit.

Plus, they'll get great press for saying they're holding the line on RAM and SSD costs.
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They already increased the RAM and SSD upgrade prices about a year ago.
 
unobtainium said:
Apple always seems to overestimate demand for lower-end entry level products. Yes they will sell well over time because of the appealing prices. But from what I have seen during past launches, the tech enthusiasts who rush out and buy things on launch day or week tend to be looking for the cutting edge, top of the line products…
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You’re right, and this is a weird time to be introducing an entry level product in a well-established category, especially if you expect a rush of orders. This type of product would make more sense at back-to-school time or XMas
 
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red elma said:
Most likely a ‘Major Rush’ for people to check out all the new products, not necessarily to buy
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You could be right -- for now. If they play just the right ads then some younger people may go to check out the low cost PCs (in fun colors of course) and then go bug their parents for the next several months until back to school time comes back around. I can just see a bunch of pink MacBooks with Hello Kitty stickers.
 
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A computer while interactive is not a new product category to have a 3 city location live event. Must be the new Tim Apple Robot. 🤔
 
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