Not so long ago Apple produced computers, phones, tablets, Apple TV and dabbled in cloud services. iTunes Store was a massive hit, and the iTunes Festival was a part of it. You could explain pretty easily to a bystander what Apple does.
Nowadays, Apple produces music videos, watches, streaming services, a radio station, payment services and is rumoured to be going into making cars, the game market,
military wearables, replacing cable TV and now also producing audiovisual content. iMac was a revolution: no computer looked like that. iPhone was a revolution: nobody has ever made a keyboard-less phone so well before. iTunes Store was a revolution: it changed the way people purchase music forever. iPad was a revolution: it showed the world that they do, after all, want a tablet.
Apple Music, music video production, a smartwatch, a radio station are all snazzy and well, but it's been all done before. Apple Watch smashed the competition, but it's still a niche product as of 2015. Beats 1 didn't smash anything, and neither did Apple Music judging by the numbers we have so far. The idea of Apple making videos for Drake and M.I.A. is at best bizarre. And now TV shows? I am not going to join Netflix, HBO, Apple TV and Amazon Prime all at once to watch their exclusives. I don't want to do illegal stuff, but I just can't afford all those (and possibly more in the future). And you just know that Apple's service will be the most expensive and designed by the same people as Apple Music, thus your TV will greet you with a glowing white screen with small thumbnail pictures and tiny gray text. Dear Apple, please focus on SOMETHING. I know Google said it's boring but could you fix Apple Music first? Just a bit, so it doesn't scramble libraries and delete music from phones whenever it feels like it?
However, if "Game of Phones", "Craig Federighi's Comedy Hour" and "The Sam Sung Chronicles" happen, I am going to subscribe to Apple TV's free three month trial, I would love to see those! So if those are the plans for Apple TV, bring it on by all means.
(How high is Netflix valued? Could Apple just buy Netflix, then make the interface all white with illegible text and replace your legally bought DVDs with copies of the "Steve Jobs" movie? That could work.)
Edit: I forgot to mention that I don't think Apple will list the losses Apple Music makes them in yearly earnings, which is a shame because I'd love to know.