Wait another 10 years, Apple, that way you'll be sure you're too late.
Not being first (or second) hasn't generally been a problem for Apple...
Gary
Wait another 10 years, Apple, that way you'll be sure you're too late.
There are no Apple values
If the quality of the exclusives is high, then yes.Right but you can get it just about anywhere. Will people pay for exclusive content from Apple that is only on iTunes/TV?
Its very easy, easier than make iPads and iPhones, generally. Hiring people is also easy but even then you don't have to hire them, you have to produce, that's entirely different business, similar to getting developers make products for your products. Same logic.
Wait, so what was the "think different" advertisement all about then? A way just to manipulate customers? I don't think that was its intent, do you?
Apple needs to go back to a thousand noes for every yes. I'm not convinced they need to do this just like I wasn't convinced they need to spend $3 billion on Beats. Apple could easily have set up a nice and simple streaming music service similar to Google Play Music for a lot less than $3B. Instead they're trying to boil the ocean with a user experience that is quite overwhelming and a UI that is not incredibly user friendly. We don't need Connect, we don't need radio stations. I can pull up the TuneIn app any day of the week on my iOS devices and listen to Radio 1 or thousands of other radio stations. I don't need Beats 1. What's the point?Well Beats 1 and the curated lists of Apple Music is part of the way toward content creation. But the creation of video content is so far from Apple's core competencies that it becomes a distressing idea to even consider.
Really this is one of the concerns when Apple has so much money sitting around that it doesn't know what to do with. Dropping a few billion on a host of TV shows is very doable for Apple. But would entail hiring divisions of new people from a completely different culture. We are getting a taste of that with Apple Music and Beats 1. And it does seem pretty cool. But just putting out a few radio programs is different from hiring in-house pop stars.
NetFlix is closer to point of hiring in-house pop stars in that it is directly employing producers, directors and actors. But my view is that NetFlix is desperate to justify its stock price because it can't justify a $49 Billion valuation selling $10 per month subscriptions for content that it has to pay a market rate for competing against Hulu and the Cable Companies. And competing without the benefit of advertising revenue. Which is another area that Apple is also hamstrung.
Let me get this straight, are you saying it is very easy to produce a successful and profitable movie? Like all you need is to start with $50 million, then "hire" the right people and wham, next year you have $70 million from the proceeds of your movie. Or is it hard and the people who are doing this have spent decades of their life working their way up through the movie industry and even then most of their movies are economic failures. Just the hits are so big it is okay.
How would Apple compete with the guys in Hollywood? Is it just that Apple has money? The studios in Hollywood have no shortage of access to cash. So I don't see much advantage for Apple there.
Think different is not a value.
Apple needs to go back to a thousand noes for every yes. I'm not convinced they need to do this just like I wasn't convinced they need to spend $3 billion on Beats. Apple could easily have set up a nice and simple streaming music service similar to Google Play Music for a lot less than $3B. Instead they're trying to boil the ocean with a user experience that is quite overwhelming and a UI that is not incredibly user friendly. We don't need Connect, we don't need radio stations. I can pull up the TuneIn app any day of the week on my iOS devices and listen to Radio 1 or thousands of other radio stations. I don't need Beats 1. What's the point?
Not explicitly, but the implicit message behind it..
Perhaps.
Or what about Apples philosophy when it comes to environmental impact? Values? Or are you just going to say a value must be explicitly named "value," or otherwise it isn't one?
Oh man, what values are in using recycled plastics? its just the way things done, reducing environmental impact. Companies have to do it.
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Yeah the last thing Apple needs is some big boycott because someone found their original programming offensive. And I certainly wouldn't want them creating programming to push a specific agenda. A few years back Tim Cook said Apple did not want to be in the content creation business. I wonder what changed.
There was a time when I thought Apple should do something like this. That time probably passed about 2 years ago. Right now Apple is just doing too much. This is probably the reason Apple has released nothing but sub par software for a few years now. Here are some examples:
1. Apple Maps- Although I use Apple maps and I have very few issues with it, it could be much better and it says something that it actually generated an apology from the company as well as the firing of a top exec.
2. Apple Music- I'm a paying streaming customer. I used Spotify. Being a loyal Apple customer I switched to Beats when Apple bought them and although it was missing a few features (namely a queue) the product was great. In many ways it was better than Spotify. The UI was better and frankly just made more sense. It organized albums and songs much better than Spotify as well. So naturally when Apple announced Apple Music I was excited. I was going to get some of the features that were missing in Beats, a bigger library of songs, and I'd be able to merge my iTunes library with my streaming library. There were even rumors it might be cheaper.
I've had problems from the very start of using Apple Music. Although I eventually got it, at first I couldn't import my Beats library into AM. Then as I began to use it I realized that the AM interface was a little confusing and in my opinion, a step backwards from Beats. Beats had great organization for albums and songs. It organized an artists albums chronologically and it put the release date by the album so that you could explore an artist and have some context. Beats also had tabs for things like compilations and EPs. By separating this I could go look up an older artist like the Talking Heads and get a much better idea of their discography on Beats than I currently can on AM.
The last thing I will say about AM is that I have had more issues with bugs than I've ever had with any other piece of Apple software. I have to restart my phone multiple times a day. It's constantly asking me to sign up as a paying member although I am already signed up. Needless to say, "it just works" doesn't seem to apply to this product. It sucks because they forced me to leave a product that did work. I intend to stick with it for the time being, but Apple really needs to work out some issues.
3. iCloud- Although this has gotten better it's still not good. I was especially excited for the new release of photos because I was hopeful that it would allow me to better organize my library on all my devices. Unfortunately there still isn't very good tools for organizing photos how you want them. I still have to save a photo to the "all photos" album and then copy it into the album that I actually want it in. Apple should allow us to have more control over the albums instead of just having these defaults and then they should have a "save to" button that allows us to choose which album we want to put the image in.
These are just a few examples, but with Apple working on desktops, laptops, watches, phones, ipods, Apple Pay, cars, iPads, streaming, iCloud, yearly software upgrades, Siri, Apple TV, etc. The last thing I want to hear is that they are now trying to produce some content. They've been moving quickly into a lot of areas and I think it's come at the expense of quality. They need to refocus.
Tim Cook hasn't typically done that though. But I don't think Cook is the one pushing for this. It sounds like Eddy Cue is driving this just like he did the Beats acquisition. Cook is the one that needs to say no.Company executives float conflicting information all the time to mislead and keep competitors guessing. I'm sure everyone is aware of Jobs' misleading strong pronouncements. Also, times change, excellent opportunities arise. I have no problem with that. Unless someone here is privy to Apple's plans and inside information it's all a guess.
As to whether a certain future direction would be good or bad, how could anyone on the outside draw a conclusion without the benefit of inside information only available to Apple? There's tremendous breadth within Apple. Anything is possible. The often trotted out and reflexive Apple is being stretched too thin is tiresome.
Plus I don't think Apple needs to be wasting a lot of time supporting other platforms which they surely would have to if they get into the exclusive content business .
RIP Focus, 1997 - 2012.
As several posters have mentioned previously, one has to wonder what type of original programming would be "pure" enough to be Apple labeled.
Cook and company are so disgustingly politically correct in every aspect of their operation, it is extremely difficult to imagine an Apple produced "House of Cards" or "Orange is the New Black", etc.
There is no way to produce sharp, edgy, relevant and/or witty content if the rule is "Offend No-one".
I think you assume too much. For best model, look at Disney Pictures and its affiliated or partner movie companies: Touchstone, Pixars, Dreamworks, Miramax, Marvel with its superheroes, Lucasfilm. Not bad for company (Disney) whose largest single shareholder has been Steve Jobs, huh?