Not true at all - their margins have been dropping for quite some time with the dominance of Android and cheap alternatives flooding the market. Why do you think AAPL struggles? Apple sells more phones each quarter than the last w/ higher revenues, yet their profits remain flat.
Apple no longer enjoys the 40+% margins they used to....and they know it. They have to find ways to sell more phones to meet the profit demands (from a monetary standpoint).
LOl yes. Hence the word "desired"