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Apple Reportedly Moving Ahead With Ads in Maps App
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It’s real expensive when you keep losing talent to your competition.
I share your sentiment, but to what? Open source quality is quite poor and the only comparable is Google which has even more ads and also tracks and logs everywhere you go server-side.
Apple has been struggling and barely making do lately. I can totally see why thins is necessary. They should probably make Maps a 9.99 a month subscription while we are at it. That way they can afford to get food, gas and AI.
Yep. Makes it easier to switch from Apple when you cheapen your brand. Hope the ad stuff is worth it to them.
Be careful what you wish for... TV ads are almost certainly coming, as I just don't believe Apple when they say that they have healthy subscriber figures. I bet most are from Apple One.
I use Apple Maps because I like that it has no ads, even though its accuracy is not as good as G maps.
But if ads are coming to Apple Maps, I might as well use Google Maps, because it's more accurate with more up to date live traffic conditions in the UK.
I don't think that I'm original with this - I'm sure that millions will make the same decision.
But if ads are coming to Apple Maps, I might as well use Google Maps, because it's more accurate with more up to date live traffic conditions in the UK.
I don't think that I'm original with this - I'm sure that millions will make the same decision.
Maybe focus more on making Siri work and less on annoying your existing customers.
Entirely agree. Apple Maps has sent me in the wrong direction and doesn't know that various businesses exist. But at least it has no ads.
Google however has excellent up to date knowledge and directions - but it has ads.
Whether this will be annoying all depends on how the ads are implemented. Currently, if I type 'German Food' in the Apple Maps search, the Yelp-based results include a Turkish restaurant. I'd rather see an ad from a German Restaurant than Yelp's bad results. Now, if it starts populating the map with little ad bubbles the way it does with points of interest, that could be annoying.
What could go wrong when you’re driving and a full screen ad appears with audio talking over Siri promoting a product and you have to wait for the five second timer to elapse before you can tap the x on the screen and return to the map but you accidentally triggered the App Store launch then you have to switch back to maps just to find another add loading. No there’s no distracted driving at all. 
💥🚙🚨
💥🚙🚨Wow, quickest way ever to tell everyone that you didn’t even read the articleWhat could go wrong when you’re driving and a full screen ad appears with audio talking over Siri promoting a product and you have to wait for the five second timer to elapse before you can tap the x on the screen and return to the map but you accidentally triggered the App Store launch then you have to switch back to maps just to find another add loading. No there’s no distracted driving at all.
Back in Steve’s day?Remember way back when Apple floated the idea of an ad based iPhone where it would pay for itself by you being forced to watch ads in order to make phone calls and use the device.
And go to what?
All other maps apps suck in comparison to Google/Waze and Apple Maps and Google has had ads for a long time now. Either they’re not up to date, their UIs are terrible, they don’t support CarPlay, or a combination of the three.
This is a user hostile move for sure but let’s not pretend we have a decent alternative.
They're not. They're way behind. So far behind that they had to promote vaporware to show they weren't falling behind in the AI race.
Great. Because in app store when you search for a specific app you are NEVER presented with that app first. Always with a paid placement app.
So now Maps will waste my time like that? It’s fine if you type in “sandwich shops” but not if you want to find “larry’s sandwich heaven.”
So now Maps will waste my time like that? It’s fine if you type in “sandwich shops” but not if you want to find “larry’s sandwich heaven.”
I don’t use Apple Maps anyway. In daily use the alternative options work better in my location.
They could come up with reasons to disallow third party map applications however.
Any companies that have paid for annoying adverts do not get my business.
What innovations? The only innovation that wasn’t on Steves product roadmap was the M chip series and Tims supply chain optimization. The last years have been a disaster in terms of products for Apple and software got worse over the years. Even right after he died most new product were a disaster. New MacBooks in the 2010s had massive issues, trashcan Mac Pro, current Mac Pro, weird first gen Apple Pencil, magic mouse (yes the port on the bottom was after Steve), iPhone 6 bending, HomePod, Siri, Maps, VP, AirPower, AI etc. Airpods were successful but thats it. Everything new flopped and because they put so much effort in the stupid VR headset they fell behind in the AI race.
I'll wait and see when/if this happens, if ads are going to interfere with driving directions, then bye Apple Maps, if certain biz get preferred placement when perusing maps, I typically dont rely on a single source anyways.
And restaurants being "featured", I always look at multiple sources (eg yelp and google) for initial checking, but that's just me
And restaurants being "featured", I always look at multiple sources (eg yelp and google) for initial checking, but that's just me
Yes that is why they put more RAM but that doesn’t mean they were prepared. If they were prepared they would have increased RAM sooner and would not do a whole keynote with features that are not ready yet. But they didn’t to save some pennies. The whole Apple Intelligence was a mess.