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Apple Reportedly Moving Ahead With Ads in Maps App

Ceecephous said:
I've deleted this app years ago. I doubt they managed to get ahead of GMaps/Waze here in EU.
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You deleted it and continue to judge it based on how it was "years ago"? Apple Maps has grown into a thing of beauty in terms of its design. Google Maps (Traffic Mode) had to catch up to it in terms of visual appearance.

Yes, there's a stark contrast when it comes to "Place searches" where Google Maps can excel, but that has also improved drastically.

For example, searches here in Canada often still present matches for US locations when searching by name, but this has steadily improved, too.

I understand that Apple needs to keep the revenue stream going, so I only hope they maintain a strong Privacy stance, and not sell data to make money.
 
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iMac The Knife said:
I'm getting Ad'ed out. I honestly don't understand how these ads make money. Whenever I see any sort of pop-up ad or an ad anywhere where I don't want to see one (which is almost everywhere), I just get pissed at the company the ad is for. I don't buy anything from these types of ads. Do people really see adds in apps and actually buy whatever they are peddling? If so, that is sad. Don't do that, and we will eventually see less of them.
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There was a time when I would've agreed with you. Driving into my beautiful city is met with endless billboards. A real shame.

But I've since learned that advertising is essential for businesses, even super-established ones like the McDonald's and Walmarts of the world.
 
Pandybelly said:
When is enough money enough?
I will stick with google maps as it's far better here in Ireland.
Used Apple Maps in Dublin last week as a test and it took me a route to get on the motorway that was absolutely nuts.
Google maps always takes me a better route from the same location.
I was amazed how bad it was.
I definitely won't be using it if I have to scroll through bs ads as well.
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Agreed. Tried Apple maps and it didn't even know where I was. It kept showing businesses nearby but didn't know the massive business I was in.
 
I sense a comeback
 

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cjsuk said:
It's pretty obvious we reached Peak Apple around 2022.

Now we are regressing. The whole CSAM thing, shovelling money to Trump, the whole Apple Intelligence debacle, the fad Vision Pro and iPhone Air, liquid glass and now the idea of shovelling ads into stuff.
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Ha ha! I knew Orange Man would turn up somewhere! REEEEEEEEE!!!!!
 
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I have a personal policy that I NEVER purchase anything from companies whose ads I see while surfing the internet. I don't want an algorithm to force feed me the lame products of the highest bidder. I just want accurate results based on the criteria I specify in my search. FFS is that too much to ask?
 
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JohnWick1954 said:
No — the original iPhone was not kept hidden from Steve Jobs. In fact, Steve Jobs was deeply involved in its development from the very beginning.





Here’s what actually happened:





  • Jobs personally initiated the iPhone project. Around 2004–2005, he pushed Apple’s teams to explore touch-based devices after being unimpressed with then-popular smartphones and inspired by early multitouch technology Apple had been developing.
  • Two internal teams competed. There were two main efforts — one to turn the iPod into a phone (“iPod phone”) and another to adapt Apple’s secret multitouch tablet prototype into a smaller device (which became the iPhone). Jobs was overseeing both and eventually chose the multitouch approach.
  • He micromanaged key parts. Jobs reviewed everything from the industrial design (led by Jony Ive) to the user interface (Scott Forstall’s software team). He even made decisions about screen glass, button placement, and how scrolling should “feel.”
  • The secrecy was internal, not from Jobs. The iPhone project, code-named “Project Purple,” was kept secret from most Apple employees and even many executives — but never from Jobs. He was the driving force, the final decision-maker, and the one who unveiled it to the world in January 2007.







So, while Apple’s engineers often hid unfinished prototypes from him until they were ready to show progress (to avoid his famously harsh feedback), the overall iPhone project itself was absolutely not hidden from Steve Jobs — it was his vision from the start.
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https://www.cnbc.com/2017/09/12/why...ted-the-apple-iphone-from-being-invented.html

“Jobs was a powerful source of inspiration, a fierce curator of good ideas and rejector of bad ones, and a savvy and potent negotiator,” Merchant tells CNBC Make It. “But the iPhone began as an experimental project undertaken without his knowledge, became an official project at the prodding of his executive staff and was engineered into being by a team of brilliant, unfathomably hard-working programmers and hardware experts.”
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A senior iPhone engineer, Andy Grignon, is quoted in Merchant’s book saying, “The exec team was trying to convince Steve that building a phone was a great idea for Apple. He didn’t really see the path to success.”
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MichaelMaier said:
Apple paid millions together with Google to have the White House demolished. They gotta pay that somehow.
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I prefer it if Google and Apple pay for a ballroom than my taxes pay for a basketball court. I have a choice to pay for Apple and Google products.
 
MacRumors said:


Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.

iOS-26-Maps-Glass.jpg

In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in search.

The system is said to be similar to Search Ads in the App Store, which allows developers to pay to have their software appear in a promoted slot above other results for relevant queries. Apple's approach reportedly leverages AI to deliver relevant and useful results, in a better interface than similar offerings from Google and other companies. Gurman warned that the move risks some amount of consumer backlash.

​


Article Link: Apple Reportedly Moving Ahead With Ads in Maps App
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Wow, talk about squeezing blood from a stone.
 
DMG35 said:
Clearly there is never enough money for Apple. They are moving more and more to the Google model every year.
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This is what happens when you are a publicly traded company… the shareholders constantly want more and more so you have to increase revenue by any means necessary, or you have to cut expenses.

Wall Street doesn’t care which you do as long as profits rise at an expected rate. Remaining flat on profits is a bad thing, even when the company is worth trillions…

If Cook doesn’t do it the board will push him out for someone that will get them the numbers that Wall Street wants so the stock will continue to climb.
 
RSmith2023 said:
This is what happens when you are a publicly traded company… the shareholders constantly want more and more so you have to increase revenue by any means necessary, or you have to cut expenses.

Wall Street doesn’t care which you do as long as profits rise at an expected rate. Remaining flat on profits is a bad thing, even when the company is worth trillions…

If Cook doesn’t do it the board will push him out for someone that will get them the numbers that Wall Street wants so the stock will continue to climb.
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Which is exactly why capitalism is unsustainable and will collapse at some point
 
I am of two minds on this. On the one hand, I'm not a big fan of ads being put into a premium product, but on the other hand, it would be nice to know if there were a restaurant nearby or something else when traveling. I normally ask Apple Maps if there's something nearby, and if this is happening, then there will be overlays just like Google has. I guess I'm OK with it. It is what it is.
 
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