It'll happen. Smart move by ATT to let anyone with a contract that expired in 2010 to renew now with no fees. Locking them in to a new contract before they other could jump ship in 2011, unless they wanna break away and pay the higher early termination fees.
Agreed and/or tie them up in a family plan or business plan. Forget about delivering a better product or cheaper service or both to be competitive but rather tie people up. The iPhone was their better product I hope to see this go non exclusive so innovation will have to happen with the actual carrier and not the phone makers.