Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
He’s not a nobody. Remember last year when the rumor first came out about Apple sticking with A15 for regular iPhone 14? He shared that info first, even before Kuo.
We'll find out soon enough I guess.
 
I just want an iPhone 15 Pro Max in Product Red.

shrug-gif-7.gif
 
IMG_5668.png
I love it. The very first response (SenttoSchool) lays out why N3B was never long for this world as TSMC is completely abandoning it after finding issues with yields. It’s the reason why TSMC introduced N3E in the first place.

Apple will likely be the ONLY high volume purchaser of N3B, so it makes no sense from either TSMC or Apple’s business plans to continue that fab process, it will die.

THAT is the reason for the switch. This being MR however, the hot takes about greed, Tim Cook, shareholders, etc have to take their moment.

TSMC is winding down N3B in the future, NOBODY will be able to use it.

For those interested in the topic:
 
Last edited:
I hope people are paying attention. Every company is prepping for a recession. And when even Apple takes action, you know it’s all but a certainty what’s coming.

Strap up. This time, businesses and Wall Street will feel the pain, and us consumers and retail investors will come out ahead. If we prepare.
It's weird how there's always a few super doom-and-gloomers on this board, spreading their view that "there's a huge recession coming!" or "these days people don't have the disposable income they once had, they can barely pay for groceries and rent..." And then retail sales continue chugging along strongly.

There is a thing called the Business Cycle, and there will always be periods of recession and expansion. It's normal. I would love to know why, if there's a large economic slowdown coming very soon, it would be any different than what we've seen in the past.
 
Both sides in one comment ;)

1. As if Apple isn't making huge profits on the iPhone and they need to cut costs.

2. So what? At this point, who's buying an iPhone for the latest chip? It's much more about the features of the newer phone. The chips are fast enough so I doubt anyone will notice a bit of an efficiency loss.
If so, then people have a pretty low bar because the newer features lately aren't that great. Minimal changes at best.
 
I hope people are paying attention. Every company is prepping for a recession. And when even Apple takes action, you know it’s all but a certainty what’s coming.

Strap up. This time, businesses and Wall Street will feel the pain, and us consumers and retail investors will come out ahead. If we prepare.
While you are right about a massive recession coming, this is not the reason for the switch.

N3B is being abandoned entirely by TSMC as it is not compatible at all with N3E, N3P, N3X, or N3S. It’s the odd duck out, so it’s being discontinued by TSMC in their roadmaps. That’s the reason for the switch.
 
Go N3E and keep the shareholders happy
Go N3B and raise prices of consumer products to offset loss of using the better chip, to keep shareholders happy.

Apple fans will accept prices rises, they always do :)
 
The "lesser" N3E node will be used for the iPhone 16/Plus A17 in 2024, while the 15 Pro/Max will get the better N3B. The A18 in the 16 Pro/Max will likely get the N3P node, which is an updated N3E.

A16 in 15/Plus = N4P
A17 (original design) in 15 Pro/Max = N3B

A17 (redesigned) in 16/Plus = N3E
A18 in 16 Pro/Max = N3P
Thx for summarizing, makes it all much less dramatic than the article tries to make it sound.
 
N3B is being abandoned entirely by TSMC as it is not compatible at all with N3E, N3P, N3X, or N3S. It’s the odd duck out, so it’s being discontinued by TSMC in their roadmaps. That’s the reason for the switch.
Exactly, TSMC is not Apple's only customer and TSMC probably want to use the line space for something else.

Leave it to MacRumors community to talk down a chip before it or its variant have even been released...

you may notice the efficiency loss in worse batterylife

Less "efficiency" is NOT power management. If the variant ends up being speedier and thus more power hungry, Apple could run the variant at a slightly lower clock or use the OS power management more aggressively when the chip is more or less idle if battery life ends being a factor.

I could also see Apple putting the variant into an iPad where they have a larger battery to play with.

This is the exactly the benefit of Apple designing their own silicon. They know exactly what product each chip is destined for and can put the right chip in accordingly.

Johny Srouji and his team know exactly what they're doing.
 
I already tried to read it 3 times but still don’t get it.

The iPhone 15 Pro will have a better chip than the iPhone 16 Pro next year to save costs? But if the chip is already expensive today and Apple wants to save costs, why wouldn’t they already try to save costs on the yet to be released iPhone 15? Doesn’t make sense to me
 
How about just using M chip?

Why does this keep coming up lol

Even in the fanless MBA or iPad, the M2 TDP is up to 18-20W. The phone chips are >8W. If you just threw more cores into the phone, all you'd do is throttle them more at load.

M1/M2 are basically what the A14X would have been, the doubling of the iPhone chip.

The iPhone is not going to get an M chip. But I do wonder when we'll move on from the 4+2 core configuration.
 
i Hope this is not true. Please Apple dont fall to the capitalist's bottom line is more important then a great product thing like those sub par companies do.
lol apple long fallen to capitalist bottom line when they charge exorbitant amount of money for basic ram and ssd upgrades.
 
I hope people are paying attention. Every company is prepping for a recession. And when even Apple takes action, you know it’s all but a certainty what’s coming.

Strap up. This time, businesses and Wall Street will feel the pain, and us consumers and retail investors will come out ahead. If we prepare.
Would you care to elaborate?
 
I hope this one stays a rumor. I think Apple's A-CPUs are one of its big advantages and it's a dangerous slope to see them as costs to be cut. There are tech enthusiasts that buy iPhone and iPad because of the power and efficiency advantage over what is used in Android land (maybe a silly reason, but it is a reason). Hell, watch any YouTube video about an iOS device and it's mentioned. I think it's an advantage that losing would cost them word of mouth from the people who tell grandma what overpriced phone she needs.

Also, I can't remember who came up with their modern A series but I hope they paid the guy bazillions.
 
  • Like
Reactions: xxray
I’m sick of iPhones in the heat dimming and over heating we need better chips that have cooling
But that's something Apple introduced with a software update. Even my XS Max will dim occasionally in the sunlight. That started happening only when I updated it form iOS 14 about a year ago.
 
The armchair punditry in this thread, my word.

I currently use an iPhone 12 Pro Max with an A14 Bionic. When I upgrade to the iPhone 15 Pro Max, or whatever the equivalent is, it will be significantly faster and more power efficient by every metric - regardless of which process they use to fabricate the A17. I would also wager it will be faster and more power efficient than the A16 Bionic it succeeds, although naturally by a much smaller margin. That's all that matters.

The way some of you are carrying on, you'd think they were die shrinking an A4 or something, jeez.
 
"Apple Reportedly Planning to Switch Technology Behind A17 Bionic Chip to Cut Costs Next Year."

It's just rumours so what's to be believed?
But it's not surprising as it appears that Cook is trying to cut costs whenever and wherever possible.
The issue is that no matter the type or amount of cost cutting, Apple products will still be priced at a premium. Considering the premium that Apple charges for its products, many of which really don't change much but incrementally year to year, it's absurd.
But Apple lovers/fan people will still buy the products regardless.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.