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Apple have bitten the hands that feed them with some outrageous price increases in recent years. Good.

What surprises is me that, despite Tim Cook being a brilliant businessman and obviously waaaay smarter/more experienced than me, even I know that Apple needs to come up with some kind of budget iPhone (example: a follow-up to the iPhone SE) to connect with more buyers overseas.

They're not just selling hardware...they're also selling services and an entire ecosystem. That $349 iPhone SE purchase can also turn into AirPods, an Apple Watch, an iPad, etc. The iPhone is typically the gateway product.

Give these people a taste of iOS. They really should put out a new "$499 or less" iPhone.

PS I know that they're intentionally not putting out a cheaper iPhone because they're worried about a 0% increase in units sold year-to-year, so they focused on raising prices for each individual unit. I hear that, and I get it. I just worry that this is a short-term fix rather than a long-term solution to keep people invested in the ecosystem.

But again, what do I know? That's just me being an armchair CEO...
 
WSJ working overtime this year to drive the stock price down. Is there any reason we should trust WSJ rumors? I mean, remember these WSJ gems?

Apple Cuts Orders for iPhone Parts
By Juro Osawa
Updated Jan. 13, 2013 10:20 p.m. ET

Apple Inc. has cut its orders for components for the iPhone 5 due to weaker-than-expected demand, people familiar with the situation said Monday.

Apple's orders for iPhone 5 screens for the January-March quarter, for example, have dropped to roughly half of what the company had previously planned to order, two of the people said.

Or this?

Apple to Cut iPhone X Production in the Face of Weak Demand
By Yoko Kubota in Beijing and
Tripp Mickle in San Francisco
Updated Jan. 30, 2018 12:55 p.m. ET

Apple Inc. AAPL -0.11% is slashing planned production of the iPhone X for the three-month period ending March 31, people familiar with the matter say, in a sign of weaker-than-expected demand for the pricey handset.

Apple plans to make about 20 million iPhone X handsets in the first quarter, down from roughly 40 million initially planned, according to a person with knowledge of Apple’s production goals. Other people familiar with the iPhone supply chain said Apple had cut orders for components used in the iPhone X by 60%.
 
At any moment the usual three or four posters will be here to once again dismiss the reports as the result of either an uniformed analyst or stock manipulation, rather than seeing what is becoming patently obvious, that sales of this years phones are not close to expectations.
 
At any moment the usual three or four posters will be here to once again dismiss the reports as the result of either an uniformed analyst or stock manipulation, rather than seeing what is becoming patently obvious, that sales of this years phones are not close to expectations.
Patently obviously based on what? There is zero hard evidence just supply chain rumors that show up like clockwork every freaking year. Just because MR posters want these rumors to be true doesn’t mean they are.
 
Japanese don’t like budget,cheap alternative.
I admire them so much,that’s exactly how I felt about iPhone XR,I bought an Xs Max,but if for whatever reason I couldn’t have the Xs Max,I’d have kept my iPhone X.
no way I buy the budget model,no matter what.
I'd have even considered a top range android,but no XR,no iPhone 5C.
:)
 
Sounds like the Apple is going back to it's old self. Back when the iPod first came out. It was way over priced. I bought a Creative Nomad Jukebox. It was half the price and twice the storage. This was when the iPod was taking off. My nomad broke from being dropped . Headphone jack separated from the board. Which was a common problem back then. When I went to look at buying another one. Apple dropped the price of the iPod like $100 to $200 dollars. It was still more than Nomad but now it was a premium price. Not take me out back and bend me over price, it was before. The iPod ecosystem was also a lot better.

This was what got me into the Apple ecosystem. When the iPhone came out I got it the first day. I was looking at a Windows Mobile (CE or what ever M$ called it back then). Microsoft really dropped the ball here. In 2011 bought my first MacBook Pro. I still have it. I now have a iMac Pro (only because MicroCenter had it for $1,000 off).

I currently have the iPhone X 256GB. I always bought the max storage size since Apple doesn't do SD cards. I just bought the new 12.9 iPad Pro 1TB. But this maybe be it for me. The new iPhone XS Max is just too expensive.

I'm not happy with the new iPad Pro design. The smart connector placement is dumb. I'm up in the air on faceid on it. I like it on the iPhone but not the iPad. I just use the iPad differently but this may change over time. The price was too high too. Apple please give use SD cards for all files (even with a dongle). iCloud sucks because of connectivity issues out in the really world. Even in idea places it sucks. I took forever for some of my iBooks to download at home. Also why the hell did Apple remove Apps from the iTunes program on MAC/PC?. My iMac Pro will be a pain to upgrade.
 
They really should have started the XS Max at $999 and the XS at $899 rather than relying on a 'budget' model to fill the gap. I think a large section of consumers have been lost in the gap between getting a 'lesser' (rightly or wrongly) model for a still pretty hefty price, and paying over $1k for a phone. The X at $899 might strike the right note yet, provided they don't gimp it down to 32GB or something to justify the price cut!
 
I wonder why ? Black Friday ?

I think so, but they may have different deals per country so even if we see something in the next few hours on the Australian store it doesn't mean we'll get the exact same deals in Europe or in the US
 
After 9 years on iOS, and hanging on to my SE for the last 2.5 years waiting for Apple to provide an update for it, I finally gave up and just bought the Pixel 3 for $400 on a Black Friday deal.

The way I looked at it, I could either
  • get a flagship Android phone for $400 out the door
  • get a lower spec'd iPhone (XR) for at least a couple hundred more than the pixel. (and a phone with a much larger screen that I want, especially as I am coming from an SE and don't want a giant screen)
  • pay several hundred more for the iPhone XS to get comparable tech to the pixel, and a screen size closer to what I am looking for
This was a no brainer to me, especially when so little differentiates phones nowadays, and there is no good reason phones have increased in price dramatically the last couple years without any significant features to justify the price hike.
 
Things they need to cut the price of everywhere:

iPhone XS
iPhone XS Max
iPhone XR
iMac
MacBook Pro
MacBook
MacBook Air
Mac Mini
iPad Pro
iPad Air
iPad
EarPods
Apple Watch
Memory Upgrades
Apple Pencil

EDIT: Forgot about the Apple HomePod.

What did I miss?
AirPods
 
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Here in the Netherlands you'll be registered for having an outstanding loan if you buy a subsidized phone, making iPhones way less attractive for people who want to buy a house as the registration will cut thousands of euros from your maximum mortgage and will increase your rent. Just putting down € 1500 at once for a phone is not something a person does every day.
That's the same here, if you get an iPhone on contract, it counts towards your credit report and affects how much credit you can get.

Apple thinks they can get away with raising prices across all of their product lines to compensate for a decline in sales. This will backfire as it's not sustainable unless you're mega-rich.
 
They really should have started the XS Max at $999 and the XS at $899 rather than relying on a 'budget' model to fill the gap. I think a large section of consumers have been lost in the gap between getting a 'lesser' (rightly or wrongly) model for a still pretty hefty price, and paying over $1k for a phone. The X at $899 might strike the right note yet, provided they don't gimp it down to 32GB or something to justify the price cut!
We’ll know when they report earnings but their guidance for the holiday quarter wasn’t weak. So either Apple is totally wrong with their expectations or these rumors aren’t painting an accurate picture. Just curious, when is the last time Apple really missed its own guidance? I’m talking after they changed how they forecast so they weren’t lowballing guidance every quarter. Anybody know?
 
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