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Things they need to cut the price of everywhere:

iPhone XS
iPhone XS Max
iPhone XR
iMac
MacBook Pro
MacBook
MacBook Air
Mac Mini
iPad Pro
iPad Air
iPad
EarPods
Apple Watch
Memory Upgrades
Apple Pencil

EDIT: Forgot about the Apple HomePod.

What did I miss?
I agree with all the above apart from the cost of the iPad, seems very reasonable to me. Apple are becoming a joke and are now alienating their customers through shear greed.
 
I commend Apple for going full 100% recycled aluminum with the new MacBook Air and the new life saving health features they packed into the Series 4. Both of these are milestone achievements that are unmatched by any other electronic consumer goods company, especially considering the scale at which Apple operates and sells.

BUT I do they think they got too greedy with their prices. Some might argue that this is the cost of being more environmentally friendly, but you have to keep in mind that Apple already has the Apple Tax. Now it is charging a second Apple Tax on top of the original price.

While Steve Jobs placed less emphasis on social and environmental responsibility than Tim Cook, he made sure that Apple products weren't outrageously priced. The original iPad and iPad 2 and iPhones 4 were great examples.

For me the prime example of Apple's increasing greed isn't even the iPhone XR or Xs and Xs Max. But the new MacBook Air and Mac Mini. The Air was supposed to be the people's notebook. The workhorse. The default laptop purchase. Now it feels like they are charging more simple 'cuz they can. It is the free market and capitalism allows them to do whatever they want, but it does leave one feeling that Apple has given into simplistic short term greed rather than keeping their eyes stubbornly focused on the horizon. Like they have in the past. This sense of purity in purpose that attracted so many die hard fans (including me).
 
Not all Japanese are into "Face ID" idea.

Apple doesn't like cutting their Retail Price. Instead they give more discount to Carriers to help push their Phone. I think Apple did this with iPhone 8 last year as well in Japan, where the carrier were working extremely hard to sell the iPhone 8.
 
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After 9 years on iOS, and hanging on to my SE for the last 2.5 years waiting for Apple to provide an update for it, I finally gave up and just bought the Pixel 3 for $400 on a Black Friday deal.

The way I looked at it, I could either
  • get a flagship Android phone for $400 out the door
  • get a lower spec'd iPhone (XR) for at least a couple hundred more than the pixel. (and a phone with a much larger screen that I want, especially as I am coming from an SE and don't want a giant screen)
  • pay several hundred more for the iPhone XS to get comparable tech to the pixel, and a screen size closer to what I am looking for
This was a no brainer to me, especially when so little differentiates phones nowadays, and there is no good reason phones have increased in price dramatically the last couple years without any significant features to justify the price hike.
400? Damn. Pretty awesome.

Our Black Friday deals around here are truly ridiculous. It's more like add 100€ to a 1000€ product and then offer a 10% discount.
 

My bad. Steve Job’s salary was $1 a year. I thought Tim Cook did the same
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I like the idea. But, I would expand it to discontinue both the 7, 8 and XR. Bring back the X at a lower cost and keep the Xs and XsMax.
Some people’s eye are not happy about OLED, so better keep the X-RAY, just discount it by &200 and we have a deal
 
The mobile phone should cost no more then £500 +/-, anything over £1k that's pretty extreme "profit" for the high volume sales.

Living in Japan is really expensive already.

The XS costs around £140 less in Japan than in the UK. Generally all Apple products are cheaper here, typically down to the difference in consumption tax to VAT. The iPhone 8 is about £430 and the XR £620

Weirdly enough, I've find living in Tokyo to be cheaper than London -- which is rather surprising!
 
The camera and screen are two of the most important things to most of my friends who are not tech savy.

The screen and camera are probably the two most important things on a smartphone whether you are tech savvy or not.

The point was that the price hike to get "the best" screen and camera may not be worth it (especially if you are not "tech savvy") and people are choosing lower priced devices.
 
My bad. Steve Job’s salary was $1 a year. I thought Tim Cook did the same
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Some people’s eye are not happy about OLED, so better keep the X-RAY, just discount it by &200 and we have a deal

I'm open to that. Kill off the 7 and 8. Keep the XR (discount it down to $450), Xs, and XsMax.
 
How complicated can it be? The iPod existed at some point because there were 4 models out at the same time, from expensive to really cheap. How complicated can it be to replicate that strategy with mobile phones? Why cutting out the SE? How do they expect to expand even more in the services part, by producing TV shows of questionable quality that nobody watches?

I'm puzzled
 
I really hesitate to agree with the, it wouldn't have happened under Steve arguments but in this specific instance you might be right. Steve spoke out against Apple going after ridiculous profits, he wanted a balance of great products sold to as many people as possible. He cut the price of the original iPhone, and update after update kept the prices mostly the same. During Keynotes much was made of the *relatively* reasonable prices. Under Tim Cook prices have gone up much further much quicker.

In Apples dark days, when they nearly went bankrupt, they were selling terrible products that no one wanted for insane prices. Today the products are still compelling, all be it with some caveats e.g the butterfly keyboard, lack of ports. On the plus side the A12X processor in the iPad Pro is class leading and then some, beating out most laptop processors across the board. The screens on the iPhone XS, XS Max and XR are the best you can get, if you want an accurate display. The MacBook Pros storage speeds are insane. But...

The prices however are getting beyond anything reasonable for most people. Aside from the iPhones the biggest indicator for me is the MacBook Air starting at around $1200. During its introduction Tim stated it was Apples most beloved product, one of the reasons for that was, undeniably, its price. Not it's original price but what it became - a sub $1000 laptop, that was fast, reliable, secure and great to use. And therein lies the problem, Apple needs profits but to get those profits it needs a viable ecosystem, and that requires sufficient numbers of users to be able to afford their products. This key fact is what Steve Jobs recognised and it is here there *appears* to be a potential weakness in Apples under Tim. Apple have never been interested in a race to the bottom or in chasing market share, and that is correct, they don't need the most users, however they *do* need enough users. Tim's pricing of current hardware is in my opinion starting to threaten that need and Steve demonstrably would not have let that happen.
Steve Jobs was no philanthropist but he knew there is a difference between premium and ridiculous.

And he also knew that computing is very dependent on the network effect.
 
Tim Cook’s greed? What the hell are u talking about? Just because you’ve been accustomed to buying cheap Android handsets doesn’t mean there’s not a market for quality iPhones.

Samsung paying some commenters here no doubt...

The comment about Cook's greed comes potentially from the point that the bulk of his pay / renumeration is via stock and stock options. The better the stock does, the better financially he is off. Slippage of stock value directly takes away from his own personal value.

This "marriage" to stock valuation can set the public image that his primary motivation is directed at propping up stock value and appeasing to wallstreet investors first and foremost instead of product quality.

The Profit margins in place tend to help lend credence to this, as we see that pricing tends to be focused first and foremost on maintaining specific margins rather than maintaining specific volumes and product differentiation from the rest of the market.

We also see this with the decision to stop reporting unit sales (which can be used as indication of company direction and market penetration) while raising prices accross the board on all product, even though many of those products have not necessarily shown justification in comparable market to those increase

The simple point is that Apple, like every other company isn't going to maintain record growths forever, especially if they don't either create new categories or enter into new categories. The need to jack up prices to make up the difference in revenue growth is just further evidence that Cook is more about appeasing stock buyers than long term business strategy for success. he's willing to trade company good will for stock increases.

IMHO, a better long term strategy is to keep pricing moderately reasonable (and yes, can be slightly above the competition, it is Apple), but outright telling wallstreet the days of record growth are over, deal with it, or sell the stock back to Apple. at some point in every comanies career, they have to transition from growth to stability. Apple is trying to do both.
 
My bad. Steve Job’s salary was $1 a year. I thought Tim Cook did the same

Steve's $1 salary didn't include his stock options. It was actually a tax shelter, and there was a bit of a scandal about the way the shares were issued.
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I have read stuff that college education is expensive in the USA but damn, do you really need to have Apple's CEO on board to pay for that?
Believe it or not, on average it take 20 to 25 years for most Americans to pay off their student loans.
 
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Tim Cook’s greed? What the hell are u talking about? Just because you’ve been accustomed to buying cheap Android handsets doesn’t mean there’s not a market for quality iPhones.

Samsung paying some commenters here no doubt...
Posts like this always make me laugh. You're equating Samsung with "cheap Android handsets" and only Apple can provide "quality" when it comes to phones.

Firstly, have you looked at the price of Samsungs flagship phones? Are they "cheap Android handsets"?

Secondly, get out of your iToy bubble. Samsung make Computers, phones, TV, fridges, bulldozers even friggin' oil-rigs! They do this because they can and nobody-else is doing it, heck they make the parts for your precious iPhone.

Not bad for a "cheap Android" company....
 
Cook's pricing strategy worked initially, no doubt.
And, was all smiles as Apple gained a temporary pop in revenues -- but not on units sold -- driven mostly by front-line Apple buyers, like some in here.

But is this strategy sustainable?
That is Apple's (and Cook's) conundrum.

Maybe, just maybe, he should call on Jony Ive to make everything even thinner -- so thin that the problem simply disappears./s
 
The iPhone XR makes you look stupid on two fronts:


- It makes you look like you can't afford the "real" iPhone

- And yet, It is still a very expensive phone. It is okay for Apple to have a lower priced model (SE), but it can't be priced the same as the flagship models of the competition.

Sorry but I couldn’t read this and ignore it.
The only people looking stupid are those that make a judgement on others based on what phone they decide to purchase.
 
I guess a lot of people - including me - find the XR too big. Make it Xs form factor and I would buy it even for the hideous price.
 
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Things they need to cut the price of everywhere:

iPhone XS
iPhone XS Max
iPhone XR
iMac
MacBook Pro
MacBook
MacBook Air
Mac Mini
iPad Pro
iPad Air
iPad
EarPods
Apple Watch
Memory Upgrades
Apple Pencil

EDIT: Forgot about the Apple HomePod.

What did I miss?
Missed AirPods
 
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Every two years my company lets me choose a new phone for work and pays 500 Euros from my bill. Two years ago I got the iPhone 7 and sold my previous 6 to pay for the 300 Euros that were left of that bill. This oktober I would have had to pay 700 Euros even after my company would pay 500 upfront! No way! I sold my old 7 and got a new iPhone 7 again.

Apple is charging way too much for a phone. Seems like they are living inside a bubble. They should check out the top of the line phones from Huawai or Xiaomi, way cheaper for comparable phones. Ok they don't need to put money to develop an own OS like apple does since Google is providing them with free Android but still. Way out of touch Apple.
 
I guess a lot of people - including me - find the XR too big. Make it Xs form factor and I would buy it even for the hideous price.

make it similar to the SE and I'd be back on an iPhone in a jiffy.
overall-top-bg-copy-1400x788.jpg


I know it's a mockup, but I'd have bought this "cheaper" iPhone for sure. This is what I think people were looking for in a "cheaper iPhone"... the Xr seems like its a product looking for an audience, where I believe a slightly larger SE, with this sort of design language would be actually in demand.

NOBODY is making smaller phones anymore. This is an untapped market of users forced to buy larger devices.
 
Ah November, the time of year the doom and gloom folks claim Apple is doomed and all their sales are tanking.

So they aren't selling more than last year, big deal. They are still selling a TON of these devices. The only mistake Apple is doing is having so many damn models available at the same time (i.e. like in the 1990s), it's getting out of hand.
 
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