For me the high prices don’t justify a purchase anymore. I use my SE and just replaced the battery, and it just runs as snappy as when i bought it two and a half years ago. This little phone is all i need and the price was just fair.
I would buy it again if it still was in production. Maybe i buy another iPhone in the future, but i would not spend more than 300€ for a brand new iPhone.
My friends and coworkers mostly got iPhones, but this year nobody upgraded again. They all stuck on iPhone 7 or below, and all say they see no reason to upgrade.
I guess the only way for Apple is to lower their prices by 40%, or most customers will walk away and get an Android. Friends got Xiaomi phones, and the experience is much alike to my SE, but these phones cost just 150€.
There is no market for yearly upgrades that cost ten times more than the competiton. Even lower middle class phones can do basic things like camera, browsing, emails and messaging just fine.
I wonder how Apple wants to sell his newly promoted tv shows and music, when they stop people from using their phones?
Without an iPhone nobody will think about additional hardware like Apple tv or HomePod.
The only affordable product they have is the iPad, but even there they shift to higher prices.
Like in it’s past, Apple loses contact to the market again. They still think their grotesque prices are justified, ignoring that their products are nothing special anymore. And the yearly upgrade is just boring, since technically a new processor and camera is not needed anymore. There is nobody asking for that anymore.
Apple should make one iPhone for a price around 500 and make the battery changeable. And then just upgrade all 4 years or if a groundbreaking new technology justifies it.
They are the only ones offering software updates for 5 years, but they don’t work with that.