In contrast, restrictions on the NFL Sunday Ticket package deal would have included local blackouts and no global rights. Pricing is also said to have been a
sticking point, with Apple wanting to fold Sunday Ticket access into the $6.99 cost of an Apple TV+ subscription.
Actually, it was after MLS deal that Apple said
“NO MORE”
To accepting deals that requires Apple to charge additional add ons to existing paid service, because they did not want their users to pay more, and more importantly to protect Steve Job’s legacy.
Not to mention, according to anonymous industrial rumors, Apple had more sticking point, including having larger role in NFL RedZone coverage (not only one limited to Sunday Ticket, but to one that Scott Hansen hosts for all cable packages) and NFL Network’s exclusive games, if they were to come to agreement with NFL’s part of the deal.
Of course, League being greedy as #%*£ said no, and Apple abruptly walked away apparently over the weekend. Apple even had keynote segment recorded for their September, the cancelled October keynote (which was supposed to tie into the new Apple TV) and even WWDC keynote should final agreement come to.
So NFL essentially lost out big time, and now league is basically scrambling to either get Google or Amazon involved into Sunday ticket (latter has TNF deal, but don’t know if they are willing to take up more obligations. Plus Amazon also wants to not charge additional fee for Sunday Ticket to annual Prime members, but if league is not budging on that, then Google might be only option left, but that may mean it’s exclusive to those with YouTube TV, and I know that will not sit well with cable tv subscribers, having to pay $60 for that, then Sunday ticket on top of that.
Worst case scenario: NFL extend the deal with DirecTV for one more year to try to buy time.
In the end, NFL messed up big time, and I’m glad Apple said NO to save Steve Job’s legacy.