Apple Reportedly Rolling Out New '3D-Like' Apple Logo Designs for Upcoming Products

MacRumors

macrumors bot
Original poster
Apr 12, 2001
48,662
10,081



Apple may be enhancing the iconic look of its Apple logo on upcoming products, claims Digitimes in a report sourced from Taiwan-based supply chain insiders. While the site has a sketchy history with Apple rumors, it does sometimes offer accurate information and this is a rather specific and unique claim that could mark an interesting visual change for Apple's future products.

According to these anonymous sources, Apple has been developing new cutting and etching technology that will give the Apple logo a "3D-like" appearance.
Apple is also planning to upgrade the technologies used for printing its logo onto devices and will use laser cutting and unique embedded technologies to make the logo 3D-like and shine at the edges. All Apple's products will feature the new logo in 2015, starting with the next-generation iMac, the sources detailed.
Apple is actually expected to introduce the new iMac, which is presumably the machine the report refers to as the first with the new logo, at tomorrow's media event.

The site also claims Apple will unveil its new 12-inch Retina MacBook Air at tomorrow's event, but this is all but confirmed to be false, as a report from the very reliable Re/code noted earlier this week that the Retina MacBook Air will not be introduced at the event.

Apple will kick off its media event on Thursday at 10:00 AM Pacific Time. Apple is expected to unveil new iPads, new iMac models and the final details on OS X Yosemite. The possibility of a new Mac mini also was mentioned in one report earlier this year, but further details on this potential desktop refresh have been nonexistent.

Article Link: Apple Reportedly Rolling Out New '3D-Like' Apple Logo Designs for Upcoming Products
 

GreenPixel

macrumors regular
Aug 21, 2014
114
649
According to these anonymous sources, Apple has been developing new cutting and etching technology that will give the Apple logo a "3D-like" appearance.
Developing new technology just to modify a logo. That sounds like Apple.
 

BryanElliott

macrumors newbie
Jan 9, 2014
25
7
Los Santos
I'm calling it bogus for these last minute rumors. Next thing you're gonna tell me is that Apple is releasing a 15 inch iPad and packing it with a keyboard and a case !
 

Roessnakhan

macrumors 68040
Sep 16, 2007
3,518
497
ABQ
Chamfered Apple logos! It would be cool if it shined with the rainbow color like the outline of the invitation. Subtle, but cool when it catches the right angle.
 

decimortis

macrumors 6502a
Aug 28, 2007
517
1,310
Toronto
A logo with slightly glowing edges could be cool for notifications. I know I'm gonna catch a buttload of fire for this, but I did like that little notification dot on my Nexus 5. Knowing what was waiting for me without having to touch the phone was convenient. If the Apple logo glowed different colours or different pulse rates for various notifications, I'd be down with that.

Fire away.

D.
 

3goldens

macrumors 68000
Feb 26, 2008
1,779
97
Why even bother posting a front page article from a " site has a sketchy history"?

Seems a bit desperate for news to me.
 

bsolar

macrumors 6502a
Jun 20, 2011
833
427
Seriously? Not only would that be annoying as hell, but would require additional LED(s) and power to do so. Remember, the screen is on the front and all the horsepower is behind it.
I guess Apple could use optical fibers inside the device to collect some light from the LED behind the screen, route it around the internal components and light up the logo at the back. That would require no additional LEDs...

The scary thing is that I wouldn't be too surprised by Apple actually going that far...
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.