I don't think it's possible to make sweeping statements about German culture. Because if we remember recently it was German brand Volkswagen in a scandal that covered up poor emissions in their vehicles. That's hardly refining processes and being the best in the world, it was an act of hiding the worst in the world.
Yes, I'm German and I can make such a sweeping statement because I have figures to back it up. Mittelstand companies are 99% (literally, I didn't make that up) of German companies and make up about 2/3 of exports. I've seen many of them and know people who work there; one literally makes some kind of specialised screws, the other makes a part used in air-conditioning pumps (not even the whole unit, just a vital part of the pump), another makes some kind of fastener for railway girders. All very, very niche areas that at would have long been swept up and consolidated in to a bigger firm in the UK/USA.
I'm not saying German companies are the best at everything. Clearly they're not. I'm saying that the mentality is more introverted - to refine and perfect what you have, rather than extroverted - to reinvest your profits in new products and try to do more things.
I would hesitate even to call big corporations like Volkswagen "German". They are part of a class of multinationals whose decisions are made all over the world and who have no loyalty to any one nation.
[doublepost=1461031540][/doublepost]
You are not going to make a car if you haven't even made a TV yet*... its not going to happen, they will cancel it.
(*If you are a small electronics devices company and not a car manufacturer..)
If they where not bold enough to get into the highly competitive TV market, I dont think they ever will be bold enough to get into the ultra competitive Car maker business..
And you could lose a lot of money in car manufacturing pretty quickly.. That bank account will not look so full after a while.
Pie in the sky..
They could go in to the TV industry. The question isn't boldness, though, it's margins. Right now Samsung have unrivalled production scale and quality, and have been competing so aggressively that TV prices have fallen drastically. Sony, Sharp and Toshiba have all been forced out of the TV business in one way or another, and that's a market which resonates deeply with their brands. They're getting mauled out there.
It's not worth Apple getting in to this market from a business perspective - they're going to have to invest a lot of money to compete with Samsung, all for razor-thin margins on products which people don't replace very often. There's no clear mix of "profitable" and "successful" that you can craft a winning strategy from. TVs themselves are commodities: they are dumb, increasingly large and increasingly inexpensive screens.
The profitable part of TV is with the content, not the hardware. That's where Apple's starting out from. They want to make a great UI for discovering content - that's going to start out primarily as video, integrating with Netflix, Hulu, etc. Eventually those TV experiences and content will evolve, and Apple has a mature native App platform available to support that stuff.