As I understand it, here's the simple answer: VAT (Value-Added Tax).
Specifically, the published or advertised price in £ includes the VAT (if this is wrong, please correct me).
Conversely, in the US, none of the advertised prices includes any sales tax. Partly this is because sales tax is a State tax, not a Federal tax, so the amount differs by state, and some states have no sales tax. The other part is custom (tradition), in which retail prices always exclude taxes. Thus, we see car ads in the US that say in fine print that sales tax, license fees, dealer prep fees, and other charges are not included in the stated price.
So given the difference in how prices are advertised, and supposing a nominal state sales tax of 7%, and using whatever VAT your country imposes, calculate the actual difference in price given ~1.30 to the £. It's going to be a break-even around 20+ percent, but that's off the top of my head, without doing an actual calculation.
Note that the income tax paid by Apple in the EU (which is what the "Isle of Jersey" story is about) has effectively nothing to do with the VAT paid by EU consumers. The VAT is collected by the retailer, and paid to the government at some govt-designated interval (weekly, monthly, quarterly). Sales tax collection in the US works the same: retailers collect it, and make payments to the state each month or quarter. Those same retail businesses also pay Federal income tax, and State income tax in states that have it (again, varies by state). The amount collected as sales tax goes straight to the state; retailers are not taxed on that, nor do they count it as revenue.
VAT does not explain the pricing in the UK. In the US Apple pays corporation tax which is much higher than in the UK. That tax is paid on US profits and is not a state sales tax, and it is about 35% of the profit (mind you, perhaps Apple is dodging 'making a profit' in the US as well so its effective tax rate might be much lower). Outside of the US Apple is paying less than 5% effective tax through the 'arrangement' between Ireland and Jersey. Also, Apple employees in the UK have the NHS, so Apple does not have to pay for health care insurance here. All in all, I no longer buy the VAT argument and at some point it looks like Apple is willing to exploit any ambiguity to inflate its profits at the expense of the consumer.
I remember how revolutionary the Mac was (and it
was revolutionary, even compared to the Lisa, and certainly compared to DOS systems). It seemed to me that most products Apple released enabled me to do something new with computing and information technology. Thus, I was willing to pay the price for those capabilities. But now Apple wants to have the same premium prices, avoid paying a reasonable and fair share of taxes, justified by 'innovations' like being able to create an animoji poop of oneself. I loath Android, so I might be forced to buy another iPhone once my 4S finally gives up the ghost. However, my plans to buy other Apple products (tablet, laptop, Apple TV, the new speaker system, wireless earbuds etc.) are now on hold. I wish there was a viable alternative to Apple, Microsoft, and Google, which I now consider equally pedestrian and exploitive of the consumer.
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We should't be condemning corporations for understanding the 10000+ pages of tax code and figuring out the loopholes; we should be finding ways to emulate their success.
No. We should be finding equitable (at least equality of opportunity, rather than a caste system) and sustainable ways of supporting our society. The rich have been getting richer by gaming the system and by bribing politicians to allow them to have loopholes. Meanwhile, everybody else has seen their quality of life, and that of their loved ones, decline. This week sees the 100th anniversary of the 'success' of the Russian revolution, which in the end killed millions of people, initiated a class war and threatened to destroy the world. It might be worthwhile for the people who are rich and powerful now to contemplate what happens when the divide between them and the vast majority of people becomes too large.
Right now things are manageable because we're in the top of the economic cycle (or is it another fraud-driven bubble?). There is very little ammunition left for central banks and government to fight the next recession/depression, which will come inevitably as night follows day. The upheaval that started in 2007 and resulted in riots in the UK, Trump, Brexit, and independence movements in Europe isn't over.
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This tickled me.... that's a lot of iPhone Xs
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I'd like to see how many hip-replacements, cataract surgeries, prosthetic limbs for soldiers who have been wounded in battle, teachers, new homes in areas hit by tropical storms, etc. could be supported with a fair tax on the money Apple is hoarding (which does little productive in the economy while it's squirrelled away).