Apple Reportedly Suspends Work on Vision Pro 2

[reyesmac]

Thats what they get. They should have consultants that tell them when they are doing something dumb and not just people that give them thumbs up for every idea. Start out cheap and because it's a huge success, the money rolls in to bankroll bigger and bigger things into it. How were they supposed to put all those sensors and components in and not expect to reduce the weight, cost and size of the product? What were they thinking? That they could just keep charging more every time they fix something they made bad in the first place?

 

[goobot]

Reminds me of HomePod

 

[btrach144]

Nothing ever good comes from me posting on this forum but whatever.

Vision Pro is a great 1st-gen product held back by its price. An Apple tale as old as time. This news makes perfect sense given its reception and how the execs were talking about Vision Pro publicly during WWDC.

Now they learn how it gets used, how to market it, who's buying it, and where to aim next. Calling it a failure/prepped for cancellation/the final nail in Apple's coffin is so weird, like are you new? Can you really not differentiate your bizarre big tech fanboy feud desires from reality?

Like yes you should be mad you cannot own one. Everyone should. It's priced exorbitantly and I really think Apple was genuinely taken back by even well-off tech employees scoffing at the price. But now they adjust.

They're gonna let Vision Pro 1 ride out for another few years to let the cost of components go down so they can price drop it because the tech holds up. The only big performance issue it had was hand tracking being 30fps and they just fixed it in VisionOS 2. They're not gonna focus on big, graphically intensive games obv. Battery life is good and people figured out how to use either of the head straps. It doesn't actively hurt people anymore lol.

Vision "Lite" is a great next step. I feel like $1799 is their sweet spot because they definitely lean on the "$/per month" installments to sell their more expensive products now and $149/month will sound great to tech bros. STILL TOO EXPENSIVE for what it is, but once Adobe Lightroom launches on it, 3d modelling software, and other creative-focused tools, it'll be a great sell to upper-middle class.

Unformatted of things to make it cheaper:

• They're gonna keep the same screens and cameras, so:
• Just axe the front screen.
• Make it soft, diffused color LED array like homepod mini.
• Hopefully they could get to fanless thermals with newer M chips.
• One headband only in box.
• no front cover in box (cuz no more screen/glass).
• manual eye distance adjustment with like a knob or something.
• ********/no speakers (rely on airpods instead).
• a single adjustable face mount pad thing rather than all of the crazy R&D and production that went into all the specific sizes and sizing needed for the current fitting system.
• no over-engineered side bands (that house the speakers with secret data connection lighting port things).
• ******** battery (that doesn't have like internal motion-detecting components to know when to blink the LED when moved).
• less microphones.

And then sweeten the deal with accessories like VR game controllers or apple pencil support somehow ("draw on any surface!") or a portable keyboard/magic trackpad combo.

Like Vision Pro is so obviously such a over-engineered, aimed-towards-luxury product. Like it being over-engineered is a part of its selling point as a "futuristic" product. Yet SOOOO many "normal" people would love it for the media/entertainment consumption aspect alone, so I'm sure the goal would be to get it down to even $899 in half a decade.

They had to sell the $17,000 18 karat gold Apple Watch, and even the $1300 ceramic version after, to get the ball rolling for the rest of us. Now we let them cook on this new thing.

There is a world where they do cancel this product for SURE. But it would have to be a series of unfortunate events that makes that happen at this point (someone leaving, the company itself starts floundering for whatever reason, Tim croaks and someone comes in that wants to optimize for just iPhone or whatever, etc). Cuz I feel like the one time they gave up on a launched product that didn't make sense to me (and still doesnt) was Airport routers. And Vision doesn't feel like that. Apple still hates Meta and they're gonna want to win.

The $17k gold Apple Watch was to cement the Apple Watches place as a luxury watch and not just a Fitbit cheap and plastic competitor.

They were able to drop the gold Apple Watch after one of the most luxurious French fashion houses, Hermes, agreed to parter on watches with Apple.

So I'm not sure that's a great comparison.

The $3,500 AVP (the one I would want/need priced out to nearly $4,500) is a flop because the only great use case is cinema style movies while on an airplane. Most people are lucky to fly on 1-3 trips a year.

Everyone needs an iPhone and most people have been trained to desire/need a watch. But a VR device? None of the current VR devices have really taken off. And for nearly $4,500, there are a lot of other devices out there that do it for far less and the money I save I can take my family on a Hawaiian beach vacation too.

The device flopped. Nothing you listed makes it substantially cheaper. Other devices do the same for far less. There is no killer app or use case. Apple tried catching onto a fad and they flopped.

Apple has had other other flops, PowerMac G4 Cube and Apple Newton to name a few. AVP will join that list shortly after investors start to grill Tim Cook on poor sales.

 

[Plerf]

Color me shocked that Apple can’t see a market case for a $3500 pair of goggles.

Even $1600 is likely to be a non-starter, IMO.

Over time, Apple finally “figured out” the watch and the iPad—it will be interesting to see if they ever figure out the iGoggles.

 

[JoeShades]

Hilarious that by so many comments you can tell who did not read the article and only read the headline

 

[btrach144]

Now, who will be going for a cheaper version of something utterly useless?

Couldn't agree more. Why is Apple so focused on making a cheaper version of a product that has no use case and no future roadmap.

VisionOS 2.0 was not a strong reveal either. Still no killer app/use case.

 

[AgentElliot007]

The current experience and software is still too high at $1000. It’s simply not a good product at this point in time or really any price point. That keyboard…

 

[d686546s]

The original iPhone was expensive (relatively speaking), but people could clearly see the vast potential of the product from the beginning. We knew a huge change was coming. That’s not the case with the Vision Pro. It’s very murky to say the least.

There's expensive and then there's expensive.

The iPhone was always expensive, but still pretty much in reach for most people. I was in my mid-20s when the original iPhone came out, working my way through university, and I was able to afford an iPhone with some extra work and saving. There is absolutely no way I could have afforded something like the AVP.

I am now fortunate enough that I could afford one, even though it's not pocket change that I wouldn't miss in some form or another. But whereas the iPhone became my daily driver and replaced my dying iPod, the AVP would just be an additional thing to all the other things I still need. It's simply an unnecessary luxury.

I could see buying one as a media consumption device, although probably only if I could also use it for my consoles. I just wouldn't be prepared to pay more that maybe £600-£700. That's unlikely, so I'll continue to live without.

 

[Macaholic868]

You’d think if you only read these comments that Apple had abandoned the visionOS platform and all future iterations of the device when that’s not at all what they are doing. The biggest complaints are price are weight. So they are pausing all work on the Vision Pro v2.0 in favor of the Vision which will be a lower cost, lighter version of the device addressing consumers two biggest complaints. Meanwhile they’ll keep developing visionOS so it’s a more fleshed out feature complete OS when the Vision ships with a more established App Store and more apps that are optimized for the platform waiting. That device is scheduled to ship sometime in 2026 which is the basic timeline we’ve been hearing from Apple in terms of when the next iteration of the hardware would be available.

In a perfect world if it sold more units would they be continuing to work on a lower cost model and the next device in the Pro line? Sure but if what you want to see is the platform continue to develop and the amount of users with a version of the device to grow then this move is right on the money based on the critical consensus.

Why the Vision Pro 2 shutdown actually points to a brighter Apple Vision future

Apple has reportedly halted development of the Vision Pro 2, just months after the first Vision Pro launched. But it’s not actually bad news.

9to5mac.com

 

[klrobinson999]

There's just no practical purpose for these. Even Apple can't find a killer app. To reduce cost, they may be forced to use... dare I say it... plastic.

 

[Daul]

Get rid of that stupid front display. It’s creepy and not useful enough to justify the added cost.

 

[DownUnderDan]

I'm actually pretty impressed with Vision Pro sales given its beta hardware in a new product niche for Apple with basciallly zero software developed for it. This first generation was clearly a dev kit device that should have been given away to key Apple developers to grow the skillset around developing for such a device, yet somehow Apple managed to get a lot of punters with more money then sense to actually buy it and then basically use it in their loungerooms for a few hours before going back to their Macs. Most online at least seem to be trying to justify the expense by saying its cool to use on an airplane. Ok. If that helps you sleep at night and all that.

 

[Crow_Servo]

This Spatial Computing experiment will be interesting to follow as it unfolds. Apple seems to be impressed with themselves having made it, but now we need to find more uses for it. Getting it in more people’s hands will help with that.

I don’t plan to adopt it until it’s relatively light-weight (I don’t expect it to be as small as a pair of glasses anytime soon though). I wouldn’t want Apple to compromise the inner screen quality, and I do hope they are more aggressive with the type of processor they’re using. The M2 is a couple years old, so I automatically knew I would never buy this version.

I’m perfectly happy to sit on the sidelines for a little bit to wait for the next evolution of this product.

 

[doelcm82]

I'm actually pretty impressed with Vision Pro sales given its beta hardware in a new product niche for Apple with basciallly zero software developed for it. This first generation was clearly a dev kit device that should have been given away to key Apple developers to grow the skillset around developing for such a device, yet somehow Apple managed to get a lot of punters with more money then sense to actually buy it and then basically use it in their loungerooms for a few hours before going back to their Macs. Most online at least seem to be trying to justify the expense by saying its cool to use on an airplane. Ok. If that helps you sleep at night and all that.

This is the worst kind of comment.

I say I enjoy using my Apple Vision Pro.

You say: "No you don't."

I'm glad Apple didn't give it away as a dev kit. (Well, actually they did before they released it as a product). I wouldn't likely have one now if they didn't offer it as a product. And I enjoy using my Apple Vision Pro.

You say: "You're a punter."

 

[paradox00]

What are the existing features that will get more compelling with a lower price?

As I said earlier; Apple could give it away for free and the vast majority of people still wouldn’t want it or would play with it for a week and move on to something else. It goes on your face and makes you look like a dork. Shocking but true: most people don’t want to come off as tech bros.

I don't really need to repeat myself. Feel free to go back and check what I said in my first reply to you. Everything was laid out there. Not sure why two clarifications are required.

 

[jmh600cbr]

I don’t believe that at all. Apple would not cancel a project like this just after launching the first gen product. I’m sure that they will even release a cheaper version along with the successor of the current one.

Ah yes. You definitely read more than the title.

 

[thatsmyfish]

Hilarious that by so many comments you can tell who did not read the article and only read the headline

100%. The rage addicts are about to code desperate for the Vision Pro to fail, when Apple made what seems like the right call in consolidating dual budget/pro tracks into a single track that gives pro features on budget.

Their friends and family are in for a rough few years as these products come out. 😂

 

[airbusking]

So, Apple Vision in doubt. Apple car junked. How long before Timmy is gone?

 

[thatsmyfish]

The current experience and software is still too high at $1000. It’s simply not a good product at this point in time or really any price point. That keyboard…

This wins most insane comment award of the day.

There is no price point to market AVP. 😂

 

[thatsmyfish]

So, Apple Vision in doubt. Apple car junked. How long before Timmy is gone?

Another person didn’t read the article.

 

[basehead617]

What a bunch of weirdos in the comments section. It's like game industry forums where they just want products and companies to fail.

They will *never* ever kill the Vision product line, it's here to stay. The article says nothing about there never being another Vision Pro, they're stopping to put all the resources on the cheaper Vision model which everybody knew was going to come. I would bet all my money there will be another Vision Pro eventually. It doesn't need to be a yearly product, especially not being a major market penetration product.

 

[thatsmyfish]

Thats what they get. They should have consultants that tell them when they are doing something dumb and not just people that give them thumbs up for every idea. Start out cheap and because it's a huge success, the money rolls in to bankroll bigger and bigger things into it. How were they supposed to put all those sensors and components in and not expect to reduce the weight, cost and size of the product? What were they thinking? That they could just keep charging more every time they fix something they made bad in the first place?

So walk me through this.

iPhone debuted as a budget phone?
iPad debuted as a budget tablet?
Apple Watch debuted as a budget watch?

How could they put sensors in a device, which by the way help it to actually work, without consulting with experts in technology such as yourself?

What’s your day job?

 

[basehead617]

Many of us have been saying this from the very beginning. The price is the LEAST of the Vision’s problems. The primary one is that it goes on your face. The next major problem is that it lacks any kind of compelling use case. Then come at least a dozen other serious issues before we even get to price.

There are tons of use cases for it as has been shown since day 1, do you think we are blind?

To start with: massive desktop space beyond your tiny monitor.

 

[thatsmyfish]

What a bunch of weirdos in the comments section. It's like game industry forums where they just want products and companies to fail.

They will *never* ever kill the Vision product line, it's here to stay. The article says nnothing about there never being another Vision Pro, they're stopping to put all the resources on the cheaper Vision model which everybody knew was going to come. I would bet all my money there will be another Vision Pro eventually. It doesn't need to be a yearly product, especially not being a major market penetration product.

Perfectly said, and the article makes clear they’re streamlining multiple tracks of development so the next device has the best chance at market penetration.

Most of them likely read it. They just can’t whine about it.

 

[thatsmyfish]

There are tons of use cases for it as has been shown since day 1, do you think we are blind?

To start with: massive desktop space beyond your tiny monitor.

Privacy. I can pay my bills in the room with my in-laws without them reading over my shoulder.

I can watch a movie in bed with my wife without waking her.

Massive 4K screens for media and workflow.

Immersion and spatial videos are outstanding and the potential has barely been tapped.

The people who think immersive reality and virtual reality are dead and we’re all going to use clunky monitors at work forever are hysterical to me.