I could easily afford it, but it’s just not a very attractive product. I probably wouldn’t even buy it for well below $1k, knowing it would mostly just collect dust. Instead I bought two iPad Pros.
The $1200 are just the components and maybe assembly, and don’t include R&D, marketing, distribution, Apple Store installations, returned units, and so on. It’s unclear what the break-even point would be, and clearly they want to make some profit. $3000 might be possible.
Well yes, in theory, I could afford it as well. But the must-have factor is not there, and I would rather spend it on travel. Or, in fact, spend it on upgrading my MacBook or iPhone or iPad. The priority for a gadget like this is close to zero.
The original iPhone was expensive (relatively speaking), but people could clearly see the vast potential of the product from the beginning. We knew a huge change was coming. That’s not the case with the Vision Pro. It’s very murky to say the least.
It could arguably be said that Apple has put the entire AR/VR genre into a winter for the next decade with its overpriced device. Apple leads the industry, and many consumers are deeply disappointed by this 3.5k device, which basically signals that this technology, if you do it right, is only for the rich. A lot of them have probably given up on AR/VR altogether. The entire AR/VR industry will suffer because of that and experience a downturn.
They are still very far off hardware wise from making this into a decent product. They haven't solved a single problem with vr today. If they make it any cheaper it will fail like their charging pad
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports.
Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually assigning fewer employees to the project.
Apple first shifted focus to reducing the cost of the first-generation model's components and creating an upgraded display for the next model. Now, the company has apparently told at least one of its suppliers that it has suspended work on the next-generation of its Vision Pro headset. It still is continuing work on a more affordable "Vision" product with fewer features.
The company purportedly began work on a cheaper Vision device in 2022 with the codename "N109." The objective is to sell this model for around the same price as a high-end iPhone, which retails for up to $1,600. At the time Apple began work on the device, it sought to release it at the end of 2024, but as of earlier this year, it still did not have a firm prototype. The company is said to have been struggling to find ways to reduce the model's costs without sacrificing too many features, which means that it will likely slip beyond its revised release date of the end of 2025.
Apple apparently wants to retain the Vision Pro's high-end display components in the low-cost model, which are among the most expensive components in the device. MacRumors previously reported that the cheaper model will feature the same high-end displays as the Vision Pro, but with fewer cameras, a simpler headband, and smaller speakers. Apple also wants to make its cheaper headset at least one-third lighter than the Vision Pro.
One supplier that makes key components for the Vision Pro apparently cut production by 50% in May after receiving a forecast from Apple that predicted weaker demand than expected. Information from this supplier suggests that Apple has produced no more than 500,000 Vision Pro units this year, with no plans to make significantly more than this through August.
The Information says that it is still possible Apple will resume work on a second-generation Vision Pro headset at some point in the future.
Article Link: Apple Reportedly Suspends Work on Vision Pro 2
I could see that and I'd be fine with it. Apple needs to stay in their lane, this was an unnecessary product that nobody was clamoring for.
My critique of the AW is that it gets rendered obsolete after a couple years requiring you to purchase a new one....which goes obsolete after a few years.
Suspends is not the same as "cancel." It really makes sense to stretch that timeline.
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports.
Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually assigning fewer employees to the project.
Apple first shifted focus to reducing the cost of the first-generation model's components and creating an upgraded display for the next model. Now, the company has apparently told at least one of its suppliers that it has suspended work on the next-generation of its Vision Pro headset. It still is continuing work on a more affordable "Vision" product with fewer features.
The company purportedly began work on a cheaper Vision device in 2022 with the codename "N109." The objective is to sell this model for around the same price as a high-end iPhone, which retails for up to $1,600. At the time Apple began work on the device, it sought to release it at the end of 2024, but as of earlier this year, it still did not have a firm prototype. The company is said to have been struggling to find ways to reduce the model's costs without sacrificing too many features, which means that it will likely slip beyond its revised release date of the end of 2025.
Apple apparently wants to retain the Vision Pro's high-end display components in the low-cost model, which are among the most expensive components in the device. MacRumors previously reported that the cheaper model will feature the same high-end displays as the Vision Pro, but with fewer cameras, a simpler headband, and smaller speakers. Apple also wants to make its cheaper headset at least one-third lighter than the Vision Pro.
One supplier that makes key components for the Vision Pro apparently cut production by 50% in May after receiving a forecast from Apple that predicted weaker demand than expected. Information from this supplier suggests that Apple has produced no more than 500,000 Vision Pro units this year, with no plans to make significantly more than this through August.
The Information says that it is still possible Apple will resume work on a second-generation Vision Pro headset at some point in the future.
Article Link: Apple Reportedly Suspends Work on Vision Pro 2
I think the general Apple customer has more foresight than you give credit. They're also fiercely loyal and will wait for Apple to enter a market before entering that market themselves with Meta's offerings, etc.
Yeah this notion that it’s Apple’s typical MO to release a really expensive ‘pro’ version first and then bring a more affordable version to market is not born out by facts. Vision Pro isn’t ready for the masses. I doubt it will ever be a product for the masses. Unless Apple decides to take the Apple Watch route and pivot to just a gaming/content watching device I don’t think creating a cheaper version will matter.
Yeah, I rather spend that $3500 blow money on a nice vacation than on AVP
Why? Apple has dropped 1st generation products numerous times before in it’s history - eMate, Pippen, iSight, the USB puck mouse, the G4 Cube, 30 inch Cinema Display, Apple Pro Speakers, iPod HiF, Trash Can MacPro, iMac Pro… all ‘1st gen’ products - nine of which saw any updates.
