Plus… it won’t be classic Apple to ditch a useless/silly feature in a lower cost version. Instead they will remove something that users really love to justify a massive price gap up to the pro version.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Reportedly Suspends Work on Vision Pro 2
- Thread starter MacRumors
- Start date
- Sort by reaction score
Exactly. Also our eyes require diopters in order to focus close and there is no way the physics can be fudged (currently) to enable close and infinity focus in a small mobile device.
Last edited:
Who in this thread has $3500 that they can essentially blow on a non essential product? I know I sure don't. My iPhone is the most important thing I own (in tech at least) - I use it for hours every day both personally and professionally. I honestly can not live without it. My Mac is second on the list. I don't have room for a third honestly. Especially one that costs that much. I suppose you could say my Apple Watch is third - but that's kind of an accessory for my phone and I could live without it as much as I do like it.
AVP has been an abject failure from day one
They should start by removing the ridiculous screen from the front of the device. That is a nice idea being able to see ones face while wearing a headset, making it more socially acceptable I guess. But in real life it is just unnecessary gimmick that adds bulk and cost to the device. And let’s be honest people will mostly use this when alone.
It's like they all live in an UFO and don't get out much. VR has been dragging its feet for a decade for reasons that boil down to box on the face.
Well ofc he did. He wanted his own legacy product at Apple and since he's failed with everything Steve Jobs gifted him he had to create his own offering.
He wasn't content to flush billions down the drain with the failed Apple Car project, now he's poured even more of Apple's money down the drain with the failed AVP.
Tim Cook is the Angel Hernandez of the corporate world.
Crew!
Divert all resources into "Apple Intelligence"!
-Captain Tim
Divert all resources into "Apple Intelligence"!
-Captain Tim
COVID probably killed the Apple Car project. Easy call to make when remote work swept in, less people commuting. People are driving older cars. There is no reason for an Apple car to exist. Self driving will become commoditized over time, what is the Apple differentiator?
He's far too busy introducing new bugs (and ignoring old ones) into Apple's various os's to wear it and pose for pictures
Nothing ever good comes from me posting on this forum but whatever.
Vision Pro is a great 1st-gen product held back by its price. An Apple tale as old as time. This news makes perfect sense given its reception and how the execs were talking about Vision Pro publicly during WWDC.
Now they learn how it gets used, how to market it, who's buying it, and where to aim next. Calling it a failure/prepped for cancellation/the final nail in Apple's coffin is so weird, like are you new? Can you really not differentiate your bizarre big tech fanboy feud desires from reality?
Like yes you should be mad you cannot own one. Everyone should. It's priced exorbitantly and I really think Apple was genuinely taken back by even well-off tech employees scoffing at the price. But now they adjust.
They're gonna let Vision Pro 1 ride out for another few years to let the cost of components go down so they can price drop it because the tech holds up. The only big performance issue it had was hand tracking being 30fps and they just fixed it in VisionOS 2. They're not gonna focus on big, graphically intensive games obv. Battery life is good and people figured out how to use either of the head straps. It doesn't actively hurt people anymore lol.
Vision "Lite" is a great next step. I feel like $1799 is their sweet spot because they definitely lean on the "$/per month" installments to sell their more expensive products now and $149/month will sound great to tech bros. STILL TOO EXPENSIVE for what it is, but once Adobe Lightroom launches on it, 3d modelling software, and other creative-focused tools, it'll be a great sell to upper-middle class.
Unformatted of things to make it cheaper:
Like Vision Pro is so obviously such a over-engineered, aimed-towards-luxury product. Like it being over-engineered is a part of its selling point as a "futuristic" product. Yet SOOOO many "normal" people would love it for the media/entertainment consumption aspect alone, so I'm sure the goal would be to get it down to even $899 in half a decade.
They had to sell the $17,000 18 karat gold Apple Watch, and even the $1300 ceramic version after, to get the ball rolling for the rest of us. Now we let them cook on this new thing.
There is a world where they do cancel this product for SURE. But it would have to be a series of unfortunate events that makes that happen at this point (someone leaving, the company itself starts floundering for whatever reason, Tim croaks and someone comes in that wants to optimize for just iPhone or whatever, etc). Cuz I feel like the one time they gave up on a launched product that didn't make sense to me (and still doesnt) was Airport routers. And Vision doesn't feel like that. Apple still hates Meta and they're gonna want to win.
Vision Pro is a great 1st-gen product held back by its price. An Apple tale as old as time. This news makes perfect sense given its reception and how the execs were talking about Vision Pro publicly during WWDC.
Now they learn how it gets used, how to market it, who's buying it, and where to aim next. Calling it a failure/prepped for cancellation/the final nail in Apple's coffin is so weird, like are you new? Can you really not differentiate your bizarre big tech fanboy feud desires from reality?
Like yes you should be mad you cannot own one. Everyone should. It's priced exorbitantly and I really think Apple was genuinely taken back by even well-off tech employees scoffing at the price. But now they adjust.
They're gonna let Vision Pro 1 ride out for another few years to let the cost of components go down so they can price drop it because the tech holds up. The only big performance issue it had was hand tracking being 30fps and they just fixed it in VisionOS 2. They're not gonna focus on big, graphically intensive games obv. Battery life is good and people figured out how to use either of the head straps. It doesn't actively hurt people anymore lol.
Vision "Lite" is a great next step. I feel like $1799 is their sweet spot because they definitely lean on the "$/per month" installments to sell their more expensive products now and $149/month will sound great to tech bros. STILL TOO EXPENSIVE for what it is, but once Adobe Lightroom launches on it, 3d modelling software, and other creative-focused tools, it'll be a great sell to upper-middle class.
Unformatted of things to make it cheaper:
- They're gonna keep the same screens and cameras, so:
- Just axe the front screen.
- Make it soft, diffused color LED array like homepod mini.
- Hopefully they could get to fanless thermals with newer M chips.
- One headband only in box.
- no front cover in box (cuz no more screen/glass).
- manual eye distance adjustment with like a knob or something.
- ********/no speakers (rely on airpods instead).
- a single adjustable face mount pad thing rather than all of the crazy R&D and production that went into all the specific sizes and sizing needed for the current fitting system.
- no over-engineered side bands (that house the speakers with secret data connection lighting port things).
- ******** battery (that doesn't have like internal motion-detecting components to know when to blink the LED when moved).
- less microphones.
Like Vision Pro is so obviously such a over-engineered, aimed-towards-luxury product. Like it being over-engineered is a part of its selling point as a "futuristic" product. Yet SOOOO many "normal" people would love it for the media/entertainment consumption aspect alone, so I'm sure the goal would be to get it down to even $899 in half a decade.
They had to sell the $17,000 18 karat gold Apple Watch, and even the $1300 ceramic version after, to get the ball rolling for the rest of us. Now we let them cook on this new thing.
There is a world where they do cancel this product for SURE. But it would have to be a series of unfortunate events that makes that happen at this point (someone leaving, the company itself starts floundering for whatever reason, Tim croaks and someone comes in that wants to optimize for just iPhone or whatever, etc). Cuz I feel like the one time they gave up on a launched product that didn't make sense to me (and still doesnt) was Airport routers. And Vision doesn't feel like that. Apple still hates Meta and they're gonna want to win.
Go read up on Apple’s relationship with Disney. Focus in particular on Apple’s role in the development of Pixar.
Disney makes content for children. Is that the “future of computing”? Content for children?
Last edited:
This article is about Apple pivoting to focus on making a cheaper version of the Apple Vision. You said a major problem was that there's no compelling use cases, and that was more important than price. I'm was just pointing out that what is considered "compelling" is often directly to price. I'm not saying the VP could be sold for $1000, it can't. Nor do I know what price Apple is targeting or what they will cut to get there. I'm just saying there are existing features that will get more compelling as the price goes down. I think Apple has a very long way to go toward making AVP compelling for more people, but they aren't starting from zero either.
What are the existing features that will get more compelling with a lower price?
As I said earlier; Apple could give it away for free and the vast majority of people still wouldn’t want it or would play with it for a week and move on to something else. It goes on your face and makes you look like a dork. Shocking but true: most people don’t want to come off as tech bros.
Would I like an Apple Vision Pro? Absolutely! For £3499? No chance.
Make one in the £1000-£1500 price range and it’ll be a day one purchase. Happy for them to drop the front screen and even the speakers, I’ll just use my AirPods Pro, but don’t reduce the quality of the main displays.
Make one in the £1000-£1500 price range and it’ll be a day one purchase. Happy for them to drop the front screen and even the speakers, I’ll just use my AirPods Pro, but don’t reduce the quality of the main displays.
Tim, it has no meaningful use case, nor a form factor that anyone beyond tech nerds is interested in beyond occasional niche usages
It's got way more issues than your very good list of issues
It's not a price or content issue
It's a form factor problem before anything else even matters
That isn’t what those edition watches were for. Instead they were a proof of concept for the watch as a pure fashion accessory… and it failed. The edition watches were driven almost exclusively by Jony Ive who clearly misunderstood the luxury wrist watch market. Apple dumped the edition watches AND Jony Ive. The editions didn’t help the device gain popularity. They hindered the first couple versions of the watch by sending mixed messages about what it was.
ironic that you want to be the last word by saying lets not rehash it. so don't rehash it
Some comparisons are better than others, but it's not inaccurate to comment on two tech releases.
And watches have the benefit of being a tried and true form factor for ....forever
Honestly, my critique of the AW at this point is that they haven't made more form factors to better suit the type of user/usage. They just punted and make different "bands" as opposed to many interesting and different actual hardware designs.
Watches are accessories that people like to compliment their look in many contexts and being able to have a far more differentiated lineup would increase the appeal a lot.
As it is now -- they are all "dorky little wrist computers" and everyone ends up looking like they are part of the Borg collective
This is something that is overlooked in the discussion about the AVP. The amount the average person can spend on electronic devices for work, communication and entertainment is limited. The AVP is not going to replace the Mac for work or an iPhone. I don't think there is enough budget for this very expensive gadget that only solves a very narrow use case. The situation gets even worse when you have to take into account the needs of your spouse and kids, who might not earn their own income yet.
Exactly. First bracelets, which have been part of the human experience since humans have been human. Then the wrist watch in WWI. An invention so popular that the manufacture and retailing of wrist watches remains a multi billion dollar industry to this day.
And I’d add that sunglasses and fashionable optical glasses are very modern concepts. It’s only been in the last 60 or 70 years that eyeglasses have become desirable fashion objects and sunglasses only became popular a few decades earlier.
People typically don’t like to wear things on their faces. Glasses and sunglasses only became popular when the materials became light and cheap enough. Like feather light and pennies cheap.
It’s a massive missed opportunity. I agree. Why does every single Apple Watch have to be a dull square? A mashed marshmallow? It’s like Apple has never seen any other wrist watch ever made.