I suspect that they had an expectation that Apple would commit to improving and developing the device rather than abandon it to make a cheaper gadget.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Reportedly Suspends Work on Vision Pro 2
- Thread starter MacRumors
- Start date
- Sort by reaction score
"The device flopped. Nothing you listed makes it substantially cheaper. Other devices do the same for far less. There is no killer app or use case. Apple tried catching onto a fad and they flopped."
Is not worth engaging and I regret I did. Borderline troll statements meant to shut down discussion.
Anyway was just matching your tone. So you're right who wants to engage with that.
AVP is great. Gen 1 is fantastic. This is great news for Vision Pro owners and people who are interested, but priced out. A $1,999 non-pro model will fly. Anyone who’s owned one and uses it over a long period of time understands the appeal and can anticipate this being the new norm of computing very soon. I doubt Apple would be releasing this internationally if they didn’t have faith in the product. $3,500 is absolutely Apple Tax pricing, but AVP is their most innovative device in years, and dare I say, worth the price premium. There’s nothing like it out there.
Anyone who's owned one?
Not sure that maps too well to all the podcast/vlog/blog folks who are pretty "meh" on it overall
The absolutism doesn’t work for either side. No one will buy one, no one likes it, there are no use cases whatsoever, etc.
Would add though that vloggers and MR posters are not a representative sample. Rage sells clicks. The headline to this article implies that Apple announced they killed the AVP and you can spot the posters too excited to even read it before posting.
Many would’ve been better stated. I’m not absolutist about this product. There are obvious drawbacks. Listening to an influencer’s impression of the device is hardly comparable to experiencing for yourself. The drawbacks are echoed by Apple fans, but the benefits are less tangible without trying it for yourself. The benefits of the AVP get buried under the negative news, and let’s be real, most normal people, non tech enthusiasts, don’t even have it on their radar at all. A lower price brings down the barrier to entry, and will get this concept in more people’s hands. Friends and family I’ve demoed AVP for have been dumbstruck and in awe of it, so I can’t really understand the “meh” reaction from the digital glitterati. Even rave reviews for it emphasize its many drawbacks, but after using it over a long period of time, the weight isn’t as bad, the battery isn’t as bad, glare is less noticeable, etc. I’ve never used any other VR headset, so it’s true, the Meta Quest might be fantastic at a much lower price point, but I can’t help but feel that it would be a step back from AVP at this point. I’m still very impressed with AVP, and I think more will be after the WW release.
My response was to note the fallacious straw men which invalidate the whole post.
I have literally never seen this product.
I know about it obviously.
But have never seen anyone in the “real” world with one on.
I know about it obviously.
But have never seen anyone in the “real” world with one on.
On that I agree with you
Normal people have very little interest in spending time with this sort of thing (iPad strapped to their face)
Even when these were very new still, they were getting exceptionally little interest in Apple stores.
The use cases mentioned are not especially compelling and many of us have described exactly why. Accusing people of being “addicted to complaining” is ridiculous.
Actually, reducing much more detailed comments to the snippets above in order to portray your opponents as absolutists is pretty disingenuous.
Again with accusations of “rage”? No one here is in a rage and it bears repeating that the mods here really don’t like that kind of personal jabbing.
The snippets don’t represent all commenters. They do represent some. In any group on any forum. All of the examples I posted are word for word cut and pastes, most of them from MR. Some people come into this saying no one likes AVP, not that it is unpopular, but that no one likes it. It’s absolutely dead. That’s confirmed. It’s happened. There are no use cases for it. None. Absolutism in support of it is just as wild, but you don’t see it here.
Rage addiction is my phrase. Others call it something different. It does exist. There’s always a portion of active social media users who hate everything and gleefully want everything to fail. That’s not a secret and the mods are well aware of it. I’m not calling anyone names. I’m declaring a small vocal minority in every group exists. I’m not sure many would dispute that. If people want to self-identify, that’s their business. I dispute that there aren’t members here who have rage against the AVP and will trash it in every post until the next product is announced that they want to go after.
That they are not compelling is part of conversation. You don’t like my argument. I don’t like yours. That’s life. We can’t always convince someone.
The original comment was there are no use cases and no one has ever been able to supply more than one. That’s not correct.
Can’t say this is surprising given that AVP 1 is already too pricey. Apple needs to find a way to reduce costs first and foremost.
I think the issue isn't just the price. I tried the thing in an Apple Store and it's just uncomfortable. Sure, a lower price will move it into the "I'll get it as a toy I use sometimes" territory for more people. But that doesn't change how VR (even with pass-through) is a clumsy niche thing that you get out of the drawer sometimes just to remember how weird it is. I think another use-case is also industrial applications, but there aren't millions of users for that.
And then Spatial Computing will only work if it's comfortable. VR also works with slight discomfort for a while.
Another thing is that I don't know how long and to what extent Apple will support it and the ecosystem.
I already have the Vive Pro that was the last VR thing that Apple promoted, I bought an iMac Pro with Vega 64 in 2018. What happened? Steam VR Support for macOS was dropped a few months later and Apple quietly removed all references to VR from their website. So I dropped near $10k on Apple's last promoted VR setup and was disappointed because Apple didn't secure the ecosystem integration it needed (with Valve dropping SteamVR MacOS support). I think it makes sense that people are more wary this time. I still use that setup today for VR, but using Windows 10. So in a way, I'd be even more careful, since I can't even install Windows on the Apple Vision Pro. I'll rely on the ecosystem and the ecosystem is a chicken-egg thing. If not enough people buy it, nobody will make any content, and if there isn't enough killer content, not enough people buy it. I can't even play stuff like Half Life: Alyx on the AVP, but I can on my iMac Pro.
And then Spatial Computing will only work if it's comfortable. VR also works with slight discomfort for a while.
Another thing is that I don't know how long and to what extent Apple will support it and the ecosystem.
I already have the Vive Pro that was the last VR thing that Apple promoted, I bought an iMac Pro with Vega 64 in 2018. What happened? Steam VR Support for macOS was dropped a few months later and Apple quietly removed all references to VR from their website. So I dropped near $10k on Apple's last promoted VR setup and was disappointed because Apple didn't secure the ecosystem integration it needed (with Valve dropping SteamVR MacOS support). I think it makes sense that people are more wary this time. I still use that setup today for VR, but using Windows 10. So in a way, I'd be even more careful, since I can't even install Windows on the Apple Vision Pro. I'll rely on the ecosystem and the ecosystem is a chicken-egg thing. If not enough people buy it, nobody will make any content, and if there isn't enough killer content, not enough people buy it. I can't even play stuff like Half Life: Alyx on the AVP, but I can on my iMac Pro.
It's not just the price. If the current AVP was sold for $500, I don't believe it would fly off the shelves. They have to make it much more powerful, lighter, useful, and fun, for more people to even WANT to buy one.
They've finally realized that the majority of their users are not at the income bracket where they would spend US$3500 on such a device, no matter how good it is.
Even if they only target 30% of their users with a less expensive model, they'll have a chance to make it a success. They still need to provide a good reason to buy it, though, for the majority to want it.
They can still sell the less expensive model to smaller businesses for work, but why not have games for the majority of people who would consider buying it?
Even if they only target 30% of their users with a less expensive model, they'll have a chance to make it a success. They still need to provide a good reason to buy it, though, for the majority to want it.
They can still sell the less expensive model to smaller businesses for work, but why not have games for the majority of people who would consider buying it?
Pricing aside, it's generation 1 hardware. I expected it to be heavy and possibly uncomfortable. Just like the original Apple Watch or iPad—the hardware isn't for the masses yet.
The software is the primary concern—both the operating system and app ecosystem. I can't believe they shipped VisionOS 1.0.
It's half-baked. I'd rank it below WatchOS 1.0 and that's pretty bad. When has Apple ever put features in an operating system that are just graphics that say "coming soon"? They might as well stamp EXPERIMENTAL or DEVELOPER ONLY on the box.
And then to let it go weeks without a substantial update with bug fixes. VisionOS needs to be on a different, iterative upgrade cycle until it's fully baked. You can't be holding back for a once-a-year update for basic features.
For such a huge company, Apple has trouble allocating resources for software engineering. They pick one OS each year to shine and then let the others coast along. It's wild.
The software is the primary concern—both the operating system and app ecosystem. I can't believe they shipped VisionOS 1.0.
It's half-baked. I'd rank it below WatchOS 1.0 and that's pretty bad. When has Apple ever put features in an operating system that are just graphics that say "coming soon"? They might as well stamp EXPERIMENTAL or DEVELOPER ONLY on the box.
And then to let it go weeks without a substantial update with bug fixes. VisionOS needs to be on a different, iterative upgrade cycle until it's fully baked. You can't be holding back for a once-a-year update for basic features.
For such a huge company, Apple has trouble allocating resources for software engineering. They pick one OS each year to shine and then let the others coast along. It's wild.
This is quite an exaggeration. At $500, it *would* fly off the shelf. The media would be over the moon about the insane amount of tech Apple has managed to cram into such an affordable package. Zuck in shambles instead of smug. I know I would get one just to watch movies. Everything else would be the icing on the cake.
Learn to take critical feedback on your opinions without shutting down and taking up a tone.
Someone points a flaw with your view, and you turn up the tone in response? Please tell me this is satire.
I should have known that engaging with an AVP would result in them shutting down.
Thank goodness for the “ignore” feature on MR.
The Californian elite are so out of touch with the rest of the country/world. Disney execs there suffer this problem too.
I can't imagine with all the market research dollars Apple has, that a $3,500 consumer product was even considered remotely viable.
I can't imagine with all the market research dollars Apple has, that a $3,500 consumer product was even considered remotely viable.