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If anything is doomed it’s the Mac branch. These numbers just justify them to slowly move away from Mac - but not any time soon as the numbers are still envious of many companies.

People are no longer tied to their desks anymore - myself excluded. Love my iMac.

But the average consumer can get by with an iPhone and tablet.

I hope Apple completely deteriorates their Mac line. It would be a great way to prove that Idiocracy exists in Apple.
 
People buy life-saving drugs, often at a heinous markup, because they have little choice in the matter. The pharmaceutical companies charge the prices they do because they know they will get away with it.

Apple is a consumer electronics company. No one is holding a gun to my head and forcing me to buy the Apple Watch or AirPods. Nor will I die if I don’t use an iPhone. I do so because they legitimately offer me a superior user experience over the other alternatives on the market (based on my own definition thereof).

It thus stands to reason that Apple is seeing the quarterly results they are because they continue to make great products which people are willing to pay for. For instance, AirPods continue to be out of stock in some stores. Yes, maybe you don’t agree with everything they have done, and that still won’t change the fact that their decisions are largely resonating with consumers.

Just look at how their wearables revenue has now exceeded that of the Mac, and you understand why Apple is going down the route they have. One is an emerging market with a huge untapped user base, while the other is pretty much done in terms of growth. If you want the next billion users, it’s going to come from wearables, not Macs.

Onwards, Apple. To the next billion users and beyond.
Not that I want to generally defend big pharma business practice because it is ugly at times but it is well recognised that a new drug cost about 10 billion USD to develop (including failures). The patient is paying for this developing costs before the company makes any profit. As opposed to IT tech, pharma tech often has less than 10 years to take home the developing costs and make a profit before patent runs out. Quite different business but it is easy to feel black mailed by big pharma in terms of health.

Note: I am not employed in a pharma company (quite the opposite) nor does I have any stock.
 
Insane numbers. People keep doubting Tim Cook and Apple, but they just keep proving them wrong. A few key choices that have helped them through smartphone maturation, keeping iOS 12-14 on older devices, the XR/11/lower cost decision, expanding on iPadOS, and the push into wearables and services. Tim saw the writing on the wall and adjusted, with little to no downtime. This is exactly what you want from your CEO.
 
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On the flip side-what competition does the iPad even have? I doubt that’s even a concern for Apple at this point. Consumers don’t upgrade their iPads a often, they typically are strong performers with very few hardware concerns, used mainly for basic media.

Plus, Apple has a such a broadened line-up with much more affordable pricing over the years, I suspect the iPad growth isn’t as much as a focus as services/wearables is currently. The iPad isn’t on ‘fire’ per se, but it has a lot of notoriety for stability in the future.
Not only that, but the ipad is generally more of a shared family device. It’s not uncommon for a family to have one ipad shared amongst everyone which they take turns gaming and consuming content on.

Contrast this with smartphones, where everyone in your family is going to have one. Take a family of 4. They can have 4 iphones, but one communal ipad. As such, lower ipad sales may not necessarily mean lower popularity. It just means that it may not make financial sense for get an ipad for everyone the same way you would a smartphone.

iPads probably also have a longer upgrade cycle compared to smartphones like you mentioned, so that’s another possible factor.
 
Your 14 vs. 15 estimate is way too far from the reality. It's more like, out of the 15, 4 of them are in the $100-$200 range, 6 in the $200-$400 range, 3 in the $400-$600 range and 2 in the >$600 range. But that is not the point here, since the original provoke was made in represent of iOS against Android. Although Android was just a copycat of iOS, although Android was born much later than iOS, Google's strategy made it grow constantly faster than iOS. By now, Android has grown to a weight that iOS should never humiliate itself by provoking Android. Hopefully iOS won't repeat the story of its predecessor, macOS, of 30 years ago -- being almost terminated by its copycat (Windows | Android).

Obviously I was using hyperbole. Doesn’t change the fact most androids sold are cheap, disposable phones made by over a dozen different manufacturers. iPhone is still by far the best selling smartphone when compared to any single other phone out there.

And who died and made you the official Android spokesperson on this forum? Why do you take personal offense?
 
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before of after tax (evasion)?

I'm sure you jest. But the Net Income is what the company reports on and pays taxes on. It won't exactly work out. And yes, this would be post tax strategies deployed in other countries.
 
I think the Mac will still be around, if only to develop apps for the iOS platform. Users will have to be realistic about the amount of attention the Mac line receives relative to other products lines though.

I agree. I think the Mac will move more toward desktop heavy tasks, and the iPad will take over more of the routine everyday computing previously performed by laptops. There are still people that will need laptops, but it will shrink as the iPad’s capabilities continue to expand.

If you look at the innovation and improvement on the two platforms, the general direction of change is pretty clear. Compare the original iPad with iOS 3 to the current iPad Pro with iPadOS. They are worlds apart. Compare the 2010 MBA to the current MBA. There have been improvements, but not nearly as much as the iPad.
 
I hope Apple completely deteriorates their Mac line. It would be a great way to prove that Idiocracy exists in Apple.

Idiocracy. OK...

$22 Billion profit on $92 Billion revenue, for the last quarter.

As the late Carl Sagan would say, Billions and Billions.

A billion dollars everyday, for the last 90 days.
 
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Or maybe Apple knows exactly what they’re doing.

Yeah, I think they do After the most profitable quarter in corporate history.

Didn’t say they didn’t know what the were doing, just stated my opinion on how to increase profits on Mac sales.
 
Insane numbers. People keep doubting Tim Cook and Apple, but they just keep proving them wrong. A few key choices that have helped them through smartphone maturation, keeping iOS 12-14 on older devices, the XR/11/lower cost decision, expanding on iPadOS, and the push into wearables and services. Tim saw the writing on the wall and adjusted, with little to no downtime. This is exactly what you want from your CEO.
Not everybody is enamored about iPadOS

 
Not anymore. Intel finally pulled their head out of their rear end and made Thunderbolt available to other chipmakers royalty free to spur adoption. AMD consumer motherboards now have Thunderbolt like Asrock X570 Creator.

https://www.asrock.com/mb/AMD/X570 Creator/index.asp#Specification

I read that, yes.
But at this point, they'd need to lift their whole product line, else there would be a lot of inconsistencies.

Their very long pipeline is becoming more and more of a problem IMO.
 
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I hope Apple completely deteriorates their Mac line. It would be a great way to prove that Idiocracy exists in Apple.

As soon as Apple releases XCode on iPadOS, that will be a sign of the end of the Mac. Just like the Macintosh replaced the Apple II and the iPhone replaced the iPod. I think that Apple is pushing the consumer Mac user towards the iPad and at some point, the Mac will be only for the professionals that can afford the price. I can see a future where Apple sells a portable pro device like the 16 inch MacBook Pro and a desktop like the new Mac Pro and that’s it. Effectively pricing out the consumer Mac users.
 
As soon as Apple releases XCode on iPadOS, that will be a sign of the end of the Mac. Just like the Macintosh replaced the Apple II and the iPhone replaced the iPod. I think that Apple is pushing the consumer Mac user towards the iPad and at some point, the Mac will be only for the professionals that can afford the price. I can see a future where Apple sells a portable pro device like the 16 inch MacBook Pro and a desktop like the new Mac Pro and that’s it. Effectively pricing out the consumer Mac users.
This is the path Apple should take. Just recently there was an interview with the original iPad software designer and program to commemorate the iPad's 10th anniversary. This is was the answer one of them game when asked about the future of the iPad

We all know with 20/20 hindsight what the history of the iPad is 10 years later. But if you were to take a guess at 10 years in the future, do you see the iPad evolving to replace the Mac? Do you see it being a portal to cloud or streaming services? What do you think is the next big step for that platform?

Imran:
I think it’ll be interesting for all of us to watch and see how Apple evolves the iPad. But, you know, I think one of the struggles that customers have with the iPad right now is really trying to figure out what role it plays in terms of a portable class computer. You have a traditional desktop computer or a traditional laptop computer — and where does the iPad fit in? You know, I would hope and I think they would continue to evolve it to a point where the iPad does end up doing a lot more that the Mac [currently] does and that the Mac redefines itself as more of a professional tool and the iPad defines itself as more of a mass consumer computing platform. I think that would be almost like a natural progression. But we’ll see where they go. I mean, there’s some great people there that are really passionate about refinement and, you know, I think they’re doing a decent job with that.”


 
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22B profits on 92B revenue is 23%, which is very reasonable. Why are people blaming Apple for high margins? Yes, I too do not like Apple prices, but if this is what it costs to build a quality product over a cheapo Acer or HTC smartphone I will be happy to pay it. I was just under the assumption they made it for much less.
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But I thought that, according to so many members of this site in their infinite wisdom, that Apple sucked now and Tim was running the company into the ground? Could it be that maybe they're just a bunch of sour pusses whose opinions continue to be unsubstantiated? 🤔

There is a misunderstanding. People who criticise Apple criticise it for the - quality- of the product, NOT the -profitability - of the product.

If you go back to the year 1998 when Apple was doomed to bankruptcy and Windows ate up the whole PC world and Bill Gates was the richest man in the world. No one on the Apple fans side was like:
"Where are the nay sayers who said that Windows is a bad product?"
"So Windows sucks huh? Guess who is about to go bankrupt, its Apple not Microsoft!"

Apple fans sticked with the quality product, not the profitable product, and bought the newer iMacs Jobs worked on. There is a video where where you can hear Apple fans whining when Jobs announced that Microsoft Explorer was going to be the default browser on OS8/9, although Explorer was like on 80% on computers back then.

The same could be said about criticisers of McDonalds, its a rich multi-billion dollar corporation, but people are not criticising the profits... they criticise the product.

True Apple aficionados are not happy with emojis announcements, USB-C ONLY macbooks, butterfly keyboards, Carpool Karaoke, and treating MacOS as a lower class citizen.

As soon as Apple releases XCode on iPadOS, that will be a sign of the end of the Mac. Just like the Macintosh replaced the Apple II and the iPhone replaced the iPod. I think that Apple is pushing the consumer Mac user towards the iPad and at some point, the Mac will be only for the professionals that can afford the price. I can see a future where Apple sells a portable pro device like the 16 inch MacBook Pro and a desktop like the new Mac Pro and that’s it. Effectively pricing out the consumer Mac users.

I am ok with that, so long as the Mac exists and its as good as it was on the Jobs days. I hope I will never have to use Horrordows ever in my life again.
 
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Didn’t say they didn’t know what the were doing, just stated my opinion on how to increase profits on Mac sales.
Why would you think you know how to increase profits on Mac better than the most profitable company in the world who just had the best quarter ever in corporate history?
 
Goal of doubling services from 2016 has been achieved with this Q1 2019 Lucca said! Awesome!
Didn’t say they didn’t know what the were doing, just stated my opinion on how to increase profits on Mac sales.

Maybe they should sell Mac's at a lower profit margin - they can easily be subsidized by things like the sales and profits made from AirPods!

You see, Apple loves the Mac, and so do we, but the economics of the business are such that they are making more revenue and profits selling headphones than the super sophisticated computers! Weird eh? But I guess it's the truth!

So Apple can afford to keep making great computers, but if they ONLY sold Macintosh computers, can you imagine how things would be for us? Be thankful for the good management at Apple is what I would say.
 
Goal of doubling services from 2016 has been achieved with this Q1 2019 Lucca said! Awesome!


Maybe they should sell Mac's at a lower profit margin - they can easily be subsidized by things like the sales and profits made from AirPods!

You see, Apple loves the Mac, and so do we, but the economics of the business are such that they are making more revenue and profits selling headphones than the super sophisticated computers! Weird eh? But I guess it's the truth!

So Apple can afford to keep making great computers, but if they ONLY sold Macintosh computers, can you imagine how things would be for us? Be thankful for the good management at Apple is what I would say.
I don’t have to imagine a time when Apple only sold the Mac, I lived it and it was a damn good time. At least when Steve came back. I think Tim is doing a fine job and I still love Apple, I just wish they would give the Mac a little more love.
 
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