That's a very good point. Sadly brand fanatics only want their brand to succeed (sort of like football fans). The problem with that scenario of course is that the logical consequence of such lack of competition = lack of innovation.
Some people say that within Apple this position has already been reached. One day soon someone will make a commercial in which some freedom loving chick hurls a sledgehammer through a projection of Steve Jobs.
http://www.youtube.com/watch?v=OYecfV3ubP8
Oh I agree 100% but sadly, most people on these forums fail to see this at all. *shrug*