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I am very sceptical about Apple's future. How far can it go up? Now they have a profit of $20 billion per quarter. So if they only have $15 billion per quarter next year, the stock will go down.

Especially the iPhone has a very uncertain future. It might still be a success, but if sales go down a few percent per year one day, confidence of the investors will also go down. Smartphones have already reached a peak. There is hardly any room left for innovation. Cameras have reached physical limits. You could only make them even better if you increase the size of the sensor and the lenses. Computing power of smartphones is already high enough for the most demanding tasks you might throw at a smartphone. Any further increase in screen resolution will not be visible to the human eye anyway.

I also see that same problem with notebooks. Most people will never need more power than our notebooks have today. I had my last notebook for nine years until it felt so slow that I had the urge to get a new one. My current notebook will probably last me another eight years at least.

Apple constantly will have to invent the next big thing. Apple Vision Pro certainly isn't it. And will the Apple Car really be so revolutionary that millions will buy it?

I think Apple should change their business model and build skyscrapers instead :)
 
All those people may not be upgrading, but they’ll be using Apple Services… 💴💴💴!
Just wait until Apple will be forced to allow side loading and see how many will keep paying more for the same apps and subscriptions just to give Apple some revenue stream 😂
 
Fun fact: At the end of this finance year, Apple’s yearly services revenue will be higher than the cummulated iPhone revenue of Steve Jobs’ lifetime. 2022 was already close.
Fun fact: at the end of Tim Cook career as Apple ceo he will not have released a single product half as successful as iPhone, iPad, or Mac which were all released under jobs.
 
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Mac sales are really disappointing from my perspective. Apple silicon is magnificent. Why they can't still sell at least double more from 2009?
Why? Macs are quite good and a long time in use. Apple Silicon sold like hotcakes when it came out. I bought my MBA M1 on release. Since then, nothing arrived that would made me upgrade. No reason. Best Mac I ever had. Does everything I want to do and more. Minimal speedbumps or imaginary transfer speeds (the M2 MBA was SLOWER then my M1) will not convince me to spend another 1500 Euros.
Same with the iPhone 15. A minimal refined iPhone 14 and that was practical identical to my iPhone 13. Why upgrade?

If you look beyond the adverts, ignore the loud screaming influencers (I got a hands on and a smile from Tim) and look at the actual product, you are absolutely fine with one, two, in some cases 3 generations back. It also becomes way more affordable. Why do you think they left the MBA M1 on sale? But took the iPhone 13pro out? Because the M1 is still best in class and the 14 is the 13 but more expensive.
 
Just wait until Apple will be forced to allow side loading and see how many will keep paying more for the same apps and subscriptions just to give Apple some revenue stream 😂
Unlikely. What could you sideload in order to get Apple stuff cheaper? We are talking about Apple services. Even without sideloading you can have other subs of third parties, everything is replacable. But why? So save $2 a month but then have to miss out on integration?
Sideloader want to get cracked games or "free" apps because they do not believe in paying for someones work.
They can do that. Will not affect Apple services.
 
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Go ahead and pick my arguments apart. Most don’t understand the current value versus potential value along a timeline. Tim Cook created instant value added but by lacking on the most innovative and brightest people and firing one and driving the other to the point of leaving. Thereas the long-term outlook 20 years from now suggests AAPL will be a shell of itself. Unless Vision Pro is the ultimate technology that leads Apple forward. It could be. But that’s one bet and no others by Tim’s Apple.

I say AAPL is worth less 20 years from today than today. Tim sold AAPL’s would to the devil. Got short-term growth at loss of long-term value by not hiring and spending on future technologies and innovations.
Got some AAPL in 1999. Small invest of just over $20000. Bought a house in the mean time by selling some stock (pre dividend) and with whats left over I can live comfortable until the end of my days. Really, I have no complains. When I looked yesterday and there was 3T written, I can just smile.
I can't say anything against Tim Cook, he financed a very nice life for me here at the Mediterranean Sea. Others helped, sure, but AAPL is a trusty source. Somehow they know better whats what then forum users.

People seem to think that Apple is a company for users and a charity on top. Apple seems to look at it differntly. They are in it to make money. And they are world leader in that regard.
 
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Just like Meta is investing everything into VR, Apple has its hopes for the future based on Vision Pro being the next iPhone. If it fails, the long-term outlook is not so rosy. Now, I think Vision Pro will succeed massively. But so many people here disagree. The only number Apple improves on quarter after quarter, year after year is based on services. Something has to make up for the lack of iPad, iPhone and Mac prosperity. Better be Vision Pro.

I see Tim raping the company of all its resources. Taking as much as he can year after year. Selling the future for right now. It’s a major problem in public corporations. That’s why need someone who doesn’t care about the money in charge. Like Steve Jobs. Apple would have a much more secure future if they had gone with Scott Forestall and Jon Ive as their strategy moving forward versus Tim Cook. The MacBooks have gone backwards in every phase except SoC. That also was about money. Think we need a massive notch on our MacBooks? What about outdated SD cards and HDMI that didn’t have the same bandwidth as Thunderbolt. Thicker when they now don’t need to be to support legacy ports. I know I am not in the majority here, but I don’t care. All I care about as a user and investor is getting Tim Cook out and moving forward with someone who understands the technology inside these Apple products instead of a money now versus selling soul to devil for a company with no vision later.
I think Tim is a lame accountant without style or vision.

BUT he has been CEO for 12-13 years and he hasn't raped apple for resources. He has invested in new products, new technologies and moved the company forward with a long term vision. The available data just doesn't support your conclusion. He has been CEO a long time. We know how he operates.
 
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Are you nuts? The iPad completely, totally owns the tablet market worldwide.
I’ve bought 3 of them and I still have no idea what they’re for. The last one sits unused on a table. I think they made sense for content consumption when iPhone screens were 3.5”, but with pro Max phones and Apple TV/Roku I never seem to choose it. I stick to my Mac for everything else.
 
Personally I just wish they'd restart the AirPort line. It's almost unfair how utterly stable they are. I know they felt like third party options had improved, but it's just not quite the same.
Still holding on to my airport. Every time I think of upgrading I cannot do it. It never...never is the problem with wifi in the home. Just does its job flawlessly for every device every day.
 
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I am very sceptical about Apple's future. How far can it go up? Now they have a profit of $20 billion per quarter. So if they only have $15 billion per quarter next year, the stock will go down.

Especially the iPhone has a very uncertain future. It might still be a success, but if sales go down a few percent per year one day, confidence of the investors will also go down. Smartphones have already reached a peak. There is hardly any room left for innovation. Cameras have reached physical limits. You could only make them even better if you increase the size of the sensor and the lenses. Computing power of smartphones is already high enough for the most demanding tasks you might throw at a smartphone. Any further increase in screen resolution will not be visible to the human eye anyway.

I also see that same problem with notebooks. Most people will never need more power than our notebooks have today. I had my last notebook for nine years until it felt so slow that I had the urge to get a new one. My current notebook will probably last me another eight years at least.

Apple constantly will have to invent the next big thing. Apple Vision Pro certainly isn't it. And will the Apple Car really be so revolutionary that millions will buy it?

I think Apple should change their business model and build skyscrapers instead :)
Apple notebooks are very slow at generative AI...particularly image generation. This is going to be a basic part of every creative persons workflow in the next 2 years. It's a big deal. So....there is always a reason for more power.
 
Apple’s Vision Pro is the style that will be our future. Even though the technology is big and bothersome now, ten years from now probably the size of eyeglasses - 20 years from now contacts powered by our own body energy.

I keep seeing these predictions that Vision Pro will magically become thin as sunglasses with loads of battery life, and now contact lenses! It's just not going to happen in anything like that time scale.

All while I'm looking at my iPhone that is larger and heavier than the one that came out 15 years ago and with about a days battery and typing on my MacBook Air which looks virtually identical to the one I had then.
 
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Fun fact: at the end of Tim Cook career as Apple ceo he will not have released a single product half as successful as iPhone, iPad, or Mac which were all released under jobs.
With Tim Cook running operations, which is a major part of being succesful.

Airpods and Watch are not exactly failures. And, you are ignoring services, which is the main story of the article…
 
Mac sales are really disappointing from my perspective. Apple silicon is magnificent. Why they can't still sell at least double more from 2009?
Not sure if this is suppose to be sarcasm, but in Q3 2009, Apple sold 2.6 million Mac units. That was worth $3.329 billion in sales. Mac revenue in Q3 2023 was $6.84 billion. (We don't know how many units were sold since Apple stopped reporting unit sales many years ago.)

That's more than 2x revenue from Q3 2009

2009Q3.png
 
What? Expensive? Did you ever looked for low iq intel laptops? Nvidia graphics card. They are expensive. Also they are not computers but very expensive heaters.
All premium notebook sales have tanked here in Europe, especially Apple with their rip off prices and hilariously outrageously priced CTO options like RAM, storage etc.

You can still get a good deal for baseline spec M1/M2 based machines on Amazon but who the hell wants a 8GB/256GB baseline PoS in 2023? It's why they are sitting in warehouses gathering dust.
 
Yes, because AAPL would probably be worth 30% less with Forestall and Ive at the top, but 20 years from now they would still be building on the successes each compounding the company’s market valuation. Tim is good for now but bad for long-term as he doesn’t understand technology.
Lol. Sure, he doesn't understand technology. And you, random internet person, know this how???

And yes, Apple’s Vision Pro is the style that will be our future. Even though the technology is big and bothersome now, ten years from now probably the size of eyeglasses - 20 years from now contacts powered by our own body energy. Only some of you can see the future if you think the first generation is the future for Vision Pro’s technology innovations iteration into new models that will take every from iPhone, iPad and Mac and put them right into one’s own vision.
So Tim doesn't understand technology, but the wearable product he just launched and has been focused on for years is the future??? You make no sense. Tim can't be this soulless person with no vision who needs to be replaced...AND the guy who just gave us the future of Apple that will one day outsell the iPhone.
 
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