The problem is Tim Cook has become addicted to having too much money and is guilty of catering to investors and stockholders. As they pushed him for more and more profit (as Wall St. types do) he turned his back on principals and started cutting corners to boost profits - hoping that loyal apple fans wouldn't notice that they were paying more, and getting cheaper, outdated hardware. All this while more people are living paycheck to paycheck. Now he's wondering what went wrong, and why everyone isn't standing on line anymore to buy the latest apple toy?
Tim's other big fail is marketing. IMHO the $10k watch was a slap in the face to the company's image. Angela A came in and decided to turn Apple into a fashion company selling overpriced accessories that were only good for 1 season. Then the release was botched, and the thrill was gone after waiting 2 months to take delivery. Lather, rinse, repeat with the 1st iPad Pro. How long did it take to get the pencil? It's time for Tim to clean house and the 1st head to roll should be Angela A. You don't hire a fashionista to run marketing at a computer company.
While changing some of the people around him might not bring revival to iphones, but Apple shouldn't have all their eggs in one basket anyway. Their image has been getting tarnished under Cook because he pushed the envelope too far with cutting corners for profits, while using gobs of glue, solder and tamper-proof screws to try to force $ out of his customers, instead of keeping them loyal by simply making the best, long lasting products.
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Tim's other big fail is marketing. IMHO the $10k watch was a slap in the face to the company's image. Angela A came in and decided to turn Apple into a fashion company selling overpriced accessories that were only good for 1 season. Then the release was botched, and the thrill was gone after waiting 2 months to take delivery. Lather, rinse, repeat with the 1st iPad Pro. How long did it take to get the pencil? It's time for Tim to clean house and the 1st head to roll should be Angela A. You don't hire a fashionista to run marketing at a computer company.
While changing some of the people around him might not bring revival to iphones, but Apple shouldn't have all their eggs in one basket anyway. Their image has been getting tarnished under Cook because he pushed the envelope too far with cutting corners for profits, while using gobs of glue, solder and tamper-proof screws to try to force $ out of his customers, instead of keeping them loyal by simply making the best, long lasting products.
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a lotI wonder how much the removal of contracts from the big providers has played into this