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maybe this will mean apple will finally update macbook airs, pros and the mac mini.

Yes, because up until today Apple had no intention of updating them. Got it...

Be sure and pass your advice on up to Apple's executive staff.
 
With the pathetic strategy of hiking the iPad price by $100 to maximise profit without introducing a wow factor to it their sales will only continue to fall.

Making matters worse, recently I had a really bad experience with Apple's senior customer service staff, unprofessional, full of ********. I was very upset with how things has changed to worse since Apple lost Jobs.

I really enjoyed the experience of being Apple customer for the last 18 years, I don't think I will last for a lot longer.
Shame tho.
 
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I recall there was mention that Steve Jobs had charted the way for future iPhones... did the roadmap just go up to iPhone 6?
Steve has been dead four and a half years now. That is an eternity in a technology product lifecycle. My guess is that Steve's viable product visions have run out.

About all that is left are his documented management and product design philosophies. I'm sure that is kept internal to Apple just like Walt Disney kept his "vision" on how to entertain the masses to Disney executives.

Was told that Steve's Office is still under lock and key with the Apple board, Steve's estate, building maintenance and the Santa Clara County Fire Department only having access. While I haven't seen it, been told they have kept as much as they could undisturbed keeping it identical to the day he died for posterity. It'll probably become a time-capsule of early 21st century Silicon Valley.

I would not be surprised if both the Apple Watch and the Swift programming language development started after Steve passed away.
 
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Pretty funny when a so-called "failure" earnings report by Apple is actually 2.5 times greater than what's considered a "record" quarter by companies like Microsoft or Google.

Amazing spin people put on Apple results just so they have a reason to proclaim Apple is yet again doomed.
 
But, but, but... Apple is a GREEN company! Who cares about profits when you've got noble motives!?!!

Seriously, though, if Apple responds well, this is a good thing. The market is the signal that more needs to be done to attract and retain customers. If the execs listen, and I'm pretty sure they will, they can "surpass expectations" next time. They just need to set higher goals for their pipeline and achieve them. Apple has the resources to do that.
 
So, the world's most valuable company is no longer a growth stock... Why is that a surprise? Tim bumped the dividend, which is the right move.
 
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Apple is just kind of a big blob now. They make quality products, but nothing exciting. In fact, they've gone from innovative to the company that made the Apple Watch.


They aren't turning this ship around either, in case you haven't noticed. They'll continue to make fine, boring products like the Rolex of electronic gadgets they are.
 
maybe this will mean apple will finally update macbook airs, pros and the mac mini.
I haven't purchased a mac since they started gluing everything in, and made their product lines customer hostile(tell me the "updated" Mac mini wasn't done as an FU to customer seeking quad cores and upgradability). And I've advised the entire family to do the same. Luckily several bought the quad core MAc Mini, and don't play games - so they should be set for a while.

Until Apple makes Macs that I like, I'll keep what I have, for as long as I have.

At least the iPhone SE gives me hope that a bulkier, user serviceable Mac is still a possibility.
 
Some of you are just clueless saying apple announced just "xxx billions" the market prices growth ie growing a lot faster than the broad market when u do less then forecasts it meamnns ur valuation is getting higher since ur paying more for less future cashflows meaning higher p/e or cffo to ebitda.
 
If they are going to drop profits by $3B per quarter they will be in red in a year. Not that I believe in this scenario but your perspective has some flaws.

Apple would have to consistently lose money over a straight 15 year run before you could truly classify them as "in trouble".

I think what we're seeing here is simply saturation. People don't need to buy iPads every year. With the iPhone 6s and +, people are probably perfectly satisfied holding on to them for a couple of years, instead of doing the yearly upgrade cycle. They'll still be turning a profit for the foreseeable future, they're not hurting, but the days of wild growth might be behind them unless they release another must-have product in line with the iPhone/iPad.
 
Party had to end some time. . . . .

Probably not, people in this situation tend to lie to themselves. Apple still thinks they are Apple and that their stuff don't stink, no matter how much their products lack features and performance. Why does the 5SE not have 3D, why does it not have the best front camera? Its thicker, so why not have 2 days battery life? Why? Because they thought they could get by with less, that is an Accountant thinking, not a leader.
 
Pretty funny when a so-called "failure" earnings report by Apple is actually 2.5 times greater than what's considered a "record" quarter by companies like Microsoft or Google.

Amazing spin people put on Apple results just so they have a reason to proclaim Apple is yet again doomed.
You shouldn't use that kind of reasoning while investing in stocks. Looking back with 20/20 vision, TSLA, when they were actually LOSING money, did better than AAPL because they expanded beyond expectations.
 
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My purely anecdotal experience...I have gone from being an Apple fanboy who owned pretty much everything they made for about 15 years to "who cares" in the past couple.

I used to buy a new Apple product or use a new service and exclaim "why didn't I think of that!". Now I shout "why didn't they think of that?"

I have returned more products in the past couple of years than in the previous ten. In the same timeframe I have been able to walk into my local Apple Store and buy pretty much everything on release day without a pre order, which speaks volumes - nobody is lining up for mediocrity.

It's not only the insulting, expensive incremental updates but the relentless culling of features and services. The termination of Aperture was particularly thoughtless.

Steve was a visionary, an ideas man. Jony is out of ideas. Tim gets his ideas from stock market analysts.

Trumpeting environmental responsibility and taking a stand on social issues are just a smokescreen for a lack of ideas. Nobody cares that you are gay Tim. But then they still go and give billions of dollars and a position to someone who made their name promoting conflict, mysogyny and gang violence.

The powered iPhone case is emblematic of just how far Apple have fallen. Ah, what the hell, stick a hump on the back.

Consumers are not as dumb as Apple evidently thinks. The growth has come form new markets, not new ideas.

No doubt Phil will get up on stage and wisecrack about how the naysayers are mistaken. They might even strike it lucky with a good idea again. But I have said it a million times...the corporate hubris is nauseating and I think this is the beginning of a decline of their making.

There needs to be a clearout, starting with Tim. He's not a bad guy but he has no imagination and that's what Apple needs right now.
 
Apple would have to consistently lose money over a straight 15 year run before you could truly classify them as "in trouble".

I think what we're seeing here is simply saturation. People don't need to buy iPads every year. With the iPhone 6s and +, people are probably perfectly satisfied holding on to them for a couple of years, instead of doing the yearly upgrade cycle. They'll still be turning a profit for the foreseeable future, they're not hurting, but the days of wild growth might be behind them unless they release another must-have product in line with the iPhone/iPad.

They are in trouble in the sense that they are no longer going to be reliably growing. And they are not reliably growing anymore because they won't take the risks that Jobs was willing to take. This doesn't make them a bad company or one that's going to go out of business or anything..just that it's all downhill from here on out *and that's probably a very long time out, as they're incredibly large.
 
But, but, but... Apple is a GREEN company! Who cares about profits when you've got noble motives!?!!

Seriously, though, if Apple responds well, this is a good thing. The market is the signal that more needs to be done to attract and retain customers. If the execs listen, and I'm pretty sure they will, they can "surpass expectations" next time. They just need to set higher goals for their pipeline and achieve them. Apple has the resources to do that.

Lol. If they set aside 30 min again in an 1 hour keynote to talk about GREEN INITIATIVES... I am tuning out next time...
 
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They are in trouble in the sense that they are no longer going to be reliably growing. And they are not reliably growing anymore because they won't take the risks that Jobs was willing to take. This doesn't make them a bad company or one that's going to go out of business or anything..just that it's all downhill from here on out *and that's probably a very long time out, as they're incredibly large.

The car seems like the biggest risk they've ever taken if the rumors of the scale and scope of the project are to be believed.
 
Mr Cook is a "bean counter", not a leader or an innovator like Jobs. Period, end of story.

With all due respect...so what?

I cannot understand why some adults expect or expected Tim Cook to be a clone of Steve Jobs. Jobs was a unique visionary, and he's dead.

Cook has not "failed" Apple. Tim Cook is doing what he does the best and that is keep Apple highly profitable. If you do not like the creative and or design directions, you have to look at Ive, you have to look at Schiller, you have to look at Riccio and Federighi.

Perhaps they should ask themselves "When is attention to form over function too much?" The professional lineup of tools do need a refresh. I hope that we do see Thunderbolt 3/10gigEthernet/next-level Wi-Fi implemented in the new devices...but frankly, Macs are about 10 percent or so of the overall business...and Apple sells more Macs now than they ever have. The priorities have shifted. They do not want to be a $20 billion to $30 billion computer company exclusively, they are more than that and I believe that people have to get used to it.

However, all of this talk about Cook needing to resign or even be fired is absurd. I find such rhetoric to be glorified FUD.
 
Cook: SE is attracting customers who wanted a more compact package, and also those who couldn't quite stretch to the previous entry price.

So Apple is noticing a pricing choke point in it's target demographic.
 
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'Think Different' ring a bell? They've been off proper English grammar, for a while now - Like decades!!
Look at the attachment in my original post. That is definitely not "Think Different" level marketing. It actually made me cringe when I first read it.

Also, "Think Different." is proper grammar, or at least close enough. Maybe "Think Differently" doesn't come off as well.
 
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