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Apple Reports Q2 2018 Results: $13.8B Profit on $61.1B Revenue, 52.2M iPhones
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Apple netted $13.8 BILLION in 90 days and yet some people still find something to complain about.
What's clear to me is that Apple understands what customers want and need very well. They may not apply to YOUR needs, but they sure know how to create, build and sell stuff. Show me one other design to retail company out there that comes even close to what Apple does?
What's clear to me is that Apple understands what customers want and need very well. They may not apply to YOUR needs, but they sure know how to create, build and sell stuff. Show me one other design to retail company out there that comes even close to what Apple does?
Revenue isn’t what matters though, it’s profit margin. $6 Billion in Mac sales does not equal $6 Billion in profit. A good CEO will focus on the products that have the best return on investment. Services are at the top of that list followed closely by the iPhone. Apple could discontinue the Mac business tomorrow and actually be more profitable by focusing on products and services with better margins.
An incremental bump in Intel cpu performance that's largely unnoticeable in use doesn't interest me in the slightest.
With respect to other companies, no thanks. I don't like the set of engineering trades other manufacturers make.
Honda sells more cars than Mercedes. I would rather have a Mercedes.
It's a matter of perspective. Because the iPhone is so huge it's hard to grasp. In comparison, it makes it seem "nobody" wants a Mac.
In reality, according to IDC, Apple is just fourth in unit sales behind HP, Lenovo, and Dell. But you can bet Apple isn't fourth in revenue or profits.
Now, if you consider iPads as well as Macs (yes, iPads are iOS and not Mac OS, but the other companies' sales include netbooks or other cheap pieces of plastic with ASPs below that of most iPads): then, even counting sales of tablets by the others (whose unit sales are pretty low in comparison) Apple is selling more units of its non-phone computing devices than certainly Dell, and possibly Lenovo or even HP as well.
So, yeah, "nobody"
No, what's amazing is that Apple sells more Macs than ever, but putting that and the iPad aside as a huge business in themselves, and looking at just the unimaginably huge iPhone: Apple, counting just the iPhone, is the only hardware company to earn more profit than a company that traditionally focuses on just software or services (which has virtually no additional cost per unit, and has always been considered the most profitable -- like printing money; especially when, like Windows, it is on up to 90+% of the world's PCs).
Yet now, all those PC unit sales are likely earning neither MS nor any single OEM what the Mac earns Apple in revenues and profit (I daresay that the 3x PC units sold by HP have one third the ASP of Macs).
Indeed, MS has just discontinued Windows as a Division of MS, and rolled it under something else! "How sad that 'nobody' wants to buy the outdated software".
It will leak.
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96 was the golden year.
The more profit they make the less inclined I am to give them any more of my money.
Oh the non-existent building in Cork where 4000+ local people are employed for the physical distribution (and some assembly/packaging/refurbishing) of all Apple products that are sold through Apple Stores, Resellers, and online throughout Europe/Eurasia, Africa and the Middle East?
Oh, that non-existent building? The one that shipped me my Mac when I ordered it here online in the Netherlands through the "Dutch Online Store"?
Hint: the "Dutch Online Store" is the non-existing entity -- it is a localized language version of the Online Apple Store, the physical products of which are fulfilled by Apple's Ireland operation for all of Europe, Africa and ME. And there are only 1 or 2 physical Apple Stores in NL, and less in other countries in the Region.
The Ireland operation is the wholesale supplier for all of Apple's own local brick and mortar stores throughout that Region, as well as for Resellers; and it fulfills online sales. Yeah, that building.
Moreover, until recently, all products in that Region that went in for service/repairs/replacement/refurbishing/recycling got shipped back to the Ireland operation. Yeah, that building.
So, yeah, virtually every physical Apple product sold throughout the Region is physically handled by an Irish Apple employee in that "non-existent" building, because Ireland gave Apple the same tax incentive it gave other companies to set up their regional operations in Ireland.
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My HomePod works great. Plays great music and podcasts and gives me the weather. It doesn't turn on and off the lights in my house but that is what the switches on my walls do.
I mean, this.
Some of these posters and critics are complaining and lamenting over the fact that's Apple's no longer a modest $5 billion computer company. These criticisms do not make much sense to me.
Here's some facts:
- Apple Inc. dropped "computer" from their corporate title while Steve Jobs was alive and the CEO;
- Steve Jobs himself said of the Mac that it was a product that should be milked for all it was worth (in 1997 mind you!) so that Apple could move on to the "next big thing,"
- Apple could not be a $230+ billion corporation in revenue selling only Mac computers in an industry of ever-increasing margins and physics limits in the speed of CPU power.
People have the right to complain and have opinions, but Apple isn't going back to the 1980s.
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But you have no (and I mean 0. zip. nada. none) proof on your statement. Just the tea leaves read by analysts having a track record far from Man o' War.
I don't think you understand the analyst simply say things to pump up or dump stocks and almost never get things even close to right. It could be very likely, Samsung and other handset manufactures are not selling well given they all use the same piece suppliers as Apple. Oh snap.
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You do realize these suppliers have other customers besides Apple. For example, TSMC is used by Qualcomm and Samsung uses Qualcomm tips in many of its S9 series phones. Likewise, Sammsung's display unit has Samsung Mobile division as a customer. Weak S9 sales would result in both the TSMC and Samsung OLD Display not meeting expectations.
See. Logic 101 is not that hard.
Why doesn’t Apple just buy TMobile and Sprint? They would still have billions left over.
Apple today announced financial results for the second fiscal quarter of 2018, which corresponds to the first calendar quarter of the year.
For the quarter, Apple posted revenue of $61.1 billion and net quarterly profit of $13.8 billion, or $2.73 per diluted share, compared to revenue of $52.9 billion and net quarterly profit of $11.0 billion, or $2.10 per diluted share, in the year-ago quarter. The revenue, profit, and earnings per share numbers were records for any second fiscal quarter in the company's history.
Gross margin for the quarter was 38.3 percent, compared to 38.9 percent in the year-ago quarter, with international sales accounting for 65 percent of revenue. Apple also declared an increased quarterly dividend payment of $0.73 per share, up from $0.63. The dividend is payable on May 17 to shareholders of record as of May 14.
In addition to the increase in the dividend payment, Apple says it will start a new share repurchase authorization of $100 billion and the company says it expects to wrap up its previous $210 billion repurchase authorization by the end of the current quarter.
For the quarter, Apple sold 52.2 million iPhones, compared to 50.8 million in the year-ago quarter. iPad sales were up slightly to 9.1 million, up from 8.9 million a year ago, while Mac sales slipped to 4.1 million from 4.2 million.Apple's guidance for the third quarter of fiscal 2018 includes expected revenue of $51.5-53.5 billion and gross margin between 38 and 38.5 percent.
Apple will provide live streaming of its fiscal Q2 2018 financial results conference call at 2:00 PM Pacific, and MacRumors will update this story with coverage of the conference call highlights.
Apple's conference call has concluded. A rough transcript is ahead...
Click here to read rest of article...
Article Link: Apple Reports Q2 2018 Results: $13.8B Profit on $61.1B Revenue, 52.2M iPhones
So, Apple sold ~9.4M iPhone X units during the Jan-March Quarter.
NOT sure I would call that a Super Bowl win, but I don't take Cook for an American Football expert anyway, so I'll leave it at that.
NOT sure I would call that a Super Bowl win, but I don't take Cook for an American Football expert anyway, so I'll leave it at that.
The proof you have are the words from a corporation speaking on an earnings call to its investors. Granted, this is an earnings call, and nothing more.
The proof negatives posts have generally is a sentiment from their experiences with the product and people around them.
Both are valid in different ways. You tend to rely on financials to justify your position. Others tend to trust their experiences more.
See the difference?
In most cases, they are better now.
And yes, you absolutely used the argument concept of Apple is successful only because people are stupid and keep buying their stuff.
single digit market penetration since the 80's.It's a matter of perspective. Because the iPhone is so huge it's hard to grasp. In comparison, it makes it seem "nobody" wants a Mac.
In reality, according to IDC, Apple is just fourth in unit sales behind HP, Lenovo, and Dell. But you can bet Apple isn't fourth in revenue or profits.
Now, if you consider iPads as well as Macs (yes, iPads are iOS and not Mac OS, but the other companies' sales include netbooks or other cheap pieces of plastic with ASPs below that of most iPads): then, even counting sales of tablets by the others (whose unit sales are pretty low in comparison) Apple is selling more units of its non-phone computing devices than certainly Dell, and possibly Lenovo or even HP as well.
So, yeah, "nobody"
No, what's amazing is that Apple sells more Macs than ever, but putting that and the iPad aside as a huge business in themselves, and looking at just the unimaginably huge iPhone: Apple, counting just the iPhone, is the only hardware company to earn more profit than a company that traditionally focuses on just software or services (which has virtually no additional cost per unit, and has always been considered the most profitable -- like printing money; especially when, like Windows, it is on up to 90+% of the world's PCs).
Yet now, all those PC unit sales are likely earning neither MS nor any single OEM what the Mac earns Apple in revenues and profit (I daresay that the 3x PC units sold by HP have one third the ASP of Macs).
Indeed, MS has just discontinued Windows as a Division of MS, and rolled it under something else! "How sad that 'nobody' wants to buy the outdated software".
Spin that however you like.
At what point do you admit that Macs are no longer the backbone of the company?
I live in NZ. The only place I saw X's in the live was in Sydney, and that was at a "futurist" conference. Rows of them. Along with top of the range macbooks. I would say Millenial clones, but I am not that much older than them.