The iPhone installed base continues to grow. That’s why Apple is doing what it is. Even if consumers aren’t upgrading as often, the crux is that they will continue to use iPhones. Which makes them a prime target for accessories and services. The sales of which will go a long way towards offsetting declining iPhone revenue.
Unlike blackberry and Nokia, Apple has enough iOS devices in the wild to sustain its own ecosystem and I just don’t see Apple suffering the same fate as they did.
Exactly.
People are quick to say "Apple could be the next Nokia or Blackberry" without realizing what actually happened to those companies.
Nokia and Blackberry got their butts handed to them by two newcomers: Android and iOS. In other words... something better came along and replaced those two.
Do we expect the same thing to happen to iOS or Android, or both? Not bloody likely. It's been 12 years and no one has proven to be a credible threat. Microsoft were probably the only ones who could. And even they couldn't.
And even though the iOS installed base is still smaller than Android... it's waaay bigger than Nokia and Blackberry ever were... combined. We're talking about a billion Apple devices, y'all...
And people like their Apple devices.
So I'm not worried about Apple becoming the next Nokia or Blackberry.
Could Apple have some troubles in the future? Sure.
But I'm not expecting a Blackberry-level extinction.