1. Services biz is now like a Fortune 100 company - makes as much as Facebook, growing faster than Netflix. And this is a company who can't do cloud! And they say it will double in 4 years… But all the cool kids prefer Spotify amirite?
2. Record Apple Watch sales. Apple Watch dominates wearables biz. Meanwhile Fitbit laying off a lot of staff, stock new lows, Swiss watch exports fall dramatically. Coincidence? Nope, it's Apple. But wait Apple Watch was a complete failure, just imagine if it had been a success…
3. After the worst financial crisis in two generations, the US was the first to recover, while Emerging Markets and Europe fell deeper into the abyss. The latter two account for most of Apple growth. $ rallied making Apple products very expensive in key markets like UK, Europe, China, Brazil. This year's phone was over €1000 here - I've got the cash but that's an absurd price, and no there are no installments or carrier subsidies. So what to do? Apple slowed the cycle to keep costs down. But now Europe is in full recovery mode. Unemployment falling fast. And China looks like may be about to turn corner. If we have normal worldwide prosperity, and if the €, £ or RMB strengthens, local prices will fall, Apple will sell a lot more units, and everyone will be happy.
4. Record revenues for Macs. And we're finally getting new iMacs this year! But "Tim Cook wants to kill off Macs"…
5. Record iPhone sales and 7 was "a complete failure that nobody was interested in" I seem to recall
6. Airpods massive success, b b but headphone jack!!! Any connection to purchase of Beats, which everyone said was pointless? I think so… Now if Apple can just bring out something like my Bose QC35's I just bought, and was happy to pay $360 for, they will dominate the market, and have a new product for their computing power and intelligent design, and make bank.
All in all record revenues and sales, despite very strong dollar. Just imagine if the dollar went back to 1.60/€ . Sales would explode in Europe, revenues in dollars would be up 50%…