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Apple Responds to Meta's Plan to Charge 30% Fee on Boosted Posts Purchased Through App Store
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Why would anyone buy through FB / instagram. that is just dumb.
3rd party app stores can’t come soon enough
I’m so sick of Tim Apple and Mark Spunkerberg. Hell, throw in Elongate Must and the rest. I’m tired of this back and forth. We are the product. We aren’t getting anything for free. Sigh….
I don’t have a strong opinion about how two enormously wealthy companies haggle over how to divvy up the pie between each other. It is fascinating, though, to see the utter distain that these two companies seem to have for each other, at least as portrayed in the media. Apple apparently values the security and privacy of their customers, and they see Facebook as the exact opposite, that the person possesses valuable data for its ad revenue stream. And now they are directly competing in the AR/VR space.
I recently purchased an office chair from an ad I clicked on in Facebook. For the next month, my feed was inundated with ads for other office chairs. I wanted to scream at the monitor “I already bought one, I don’t need to see more“. At least Facebook is not snooping into my buying decisions it appears.
I recently purchased an office chair from an ad I clicked on in Facebook. For the next month, my feed was inundated with ads for other office chairs. I wanted to scream at the monitor “I already bought one, I don’t need to see more“. At least Facebook is not snooping into my buying decisions it appears.
I think Apple deserves a larger cut for In-App-Purchases that results in additional features for the end users.
But consumables is tricky. I think for inconsequential apps like games, maybe 30% is fine as the consumable purchases enables the freemium business model.
But Facebook probably falls under marketing category, Apple probably should allow external payment processing similar to Amazon shopping app. Does that mean Meta deserves a free ride? Probably not. There probably should be some DMA Core Technology Fee-like licensing fee, but capped at more reasonable amount.
I don’t see an issue with passing the apple tax on to customers. Let people choose if they want to pay it or go out of their way to pay directly to the developer and save money. Most of the time I actually prefer to pay more and have everything through Apple because it is convenient.
Today’s Apple is so gross, the proverbial digital bridge troll. After 40+ years of being all-in on Apple, I’m really starting to dislike them. They’re so greedy. I’m starting to feel icky being a customer.
Apple has really become the 90s Microsoft.
Good luck with that! We all know how that turned out
Good luck with that! We all know how that turned out
Love all the outrage and complaining that *NEVER* leads to anyone voting with their wallet and going with a different phone and app vendor.
Time to step up and show a wee bit of back backbone by sending Apple a strong message. Though that will never happen.
Time to step up and show a wee bit of back backbone by sending Apple a strong message. Though that will never happen.
I can no longer side with Apple on their position with this. 30% is too high for digital goods and services on an on-going basis when it's not costing them anything. If there was a cost to them, I'd support it, but this is clearly just a money-grab now, given their volume.
I know what you mean. They are now peak corporate. They are acting like they are down to their last few millions back in 2000, and not, by some measure, the biggest company in the world. An ugliness is creeping in and it's like Apple isn't getting ahead of the curve. It wants every last cent, regardless of its reputation, regardless of the writing now on the wall.
Tim Apple: We will add a 30% surcharge to the 30% surcharge to make up for the surcharge.
ZucK: we will add a 30% surcharge to the make up surcharge for the 30% surcharge to the 30% surcharge.
You're very clever, young man, very clever," said the Mr. Apple. "But it's surcharges all the way down!"
ZucK: we will add a 30% surcharge to the make up surcharge for the 30% surcharge to the 30% surcharge.
You're very clever, young man, very clever," said the Mr. Apple. "But it's surcharges all the way down!"
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It's fair for Apple to charge Meta.
It's fair for Meta to charge its advertiser customers.
It's fair for advertiser to charge its customers.
Should there be any limit? No, not on non-essential stuff like digital goods.
Taking 30% in a commission isn't unusual or high.
Look at how much a farmer gets from the final sale prices of food. Much lower than 70%.
It's advertisers. I have no problem with them having to pay an extraordinary amount of money.
A very grubby affair. Apple absolutely begging for a regulatory smacking at this point.
Small business owners who use advertising on Meta properties should go out of business.
I'm quite happy they need to pay extra and I hope every one of them don't have the technical knowledge to buy through a web browser.
This is a product for individuals or small businesses.
I'm a small business owner who advertises online. Not on Meta, but on other platforms. It's the only way to stay relevant against much larger competitors. If you think I should go out of business, then thank you.
Not specifically defending Meta here but I completely disagree that there's any self-evident sense or logic to the "of course" in that sentence.