Apple Responds to Meta's Plan to Charge 30% Fee on Boosted Posts Purchased Through App Store

[gund1234]

Can you blame them?
I'd also pass on the Apple Extortion Fee to Apple Customers

The one who needs heat from their own customres about the extortion fees .... is Apple

Xbox has extorsion fee ?
Sony playstation has extortion fee ?
Can i develop a game/app store for Xbox, playstation ?

it is possible to install any app store you want on android devices, but companies are still not happy with android either.
this is all about making money, if apple doesn't take a cut then some one else will take the cut, consumers will not benefit.

 

[gund1234]

3rd party app stores can’t come soon enough

i thought android has third party app stores, why are they suing google ?
i don't understand, google was found liable for this and they lost the case.

 

[ipedro]

My clients simply stopped paying Meta to access the hundreds of thousands of our followers that we spent years establishing a community in. Instagram ad spend dialled down to $0.00, shifted it to Google to acquire new customers.

Own your audience folks. Don't pay Facebook or Instagram to reach the ones who followed you to see your content.

 

[I7guy]

I am sorry Apple, I am a huge Apple fan, but maybe realize that 30% is way too much of a commission to ask? Imagine if you go to a grocery store and find out that their credit card company charges the store 30% to accept the card payment. It sounds ridiculous, because it is ridiculous. This fee should be 10% TOPS.

There’s a concept called the price is the price. There are products where the margins are over 50% such as sun glasses or vegetable choppers. Now that you know this will you still buy sunglasses?

 

[rjp1]

credit card processing fees were USD 0.30 at the time for said amount (so Apple effectively broke even).

Do you have a source for this? This is almost guaranteed to be inaccurate. I was working in payment processing back then, and nobody was paying that high of a fee. Apple throws their weight around, and I'm sure they were paying even less than most people.

 

[ke-iron]

Help me understand this.

If Apple did not charge 30% fee, then Meta would receive 100% of the advertising fee correct?

So is Apple supposed to allow meta to continue expanding its user base and services for free while they continue to get ad revenue in full and Apple get nothing?

The apps are free, runs on Apple devices for free and meta makes millions in ads?

Is my assessment correct? I’m really trying to understand why people are against Apple collecting 30%

 

[Madmic23]

Help me understand this.

If Apple did not charge 30% fee, then Meta would receive 100% of the advertising fee correct?

So is Apple supposed to allow meta to continue expanding its user base and services for free while they continue to get ad revenue in full and Apple get nothing?

The apps are free, runs on Apple devices for free and meta makes millions in ads?

Is my assessment correct? I’m really trying to understand why people are against Apple collecting 30%

Facebook advertising does not run on iOS. It runs on the servers maintained by Facebook. As part of the service provided by Facebook, they are allowing users to pay for boosting and advertising through the app. Apple thinks that because the app used is on an iPhone, they deserve 30% of Facebooks as revenue, which is insane. People on PC’s, Android phones, Macs etc will also see the ad if they are accessing Facebook.

If you use the Amazon app to make a purchase, Apple doesn’t take a cut. They allow users to give their credit card information directly to Amazon, because Apple has no part in delivering the goods to the customer. Just like they have no part in delivering the boosted Facebook post or ad.

 

[uller6]

Facebook advertising does not run on iOS. It runs on the servers maintained by Facebook. As part of the service provided by Facebook, they are allowing users to pay for boosting and advertising through the app. Apple thinks that because the app used is on an iPhone, they deserve 30% of Facebooks as revenue, which is insane. People on PC’s, Android phones, Macs etc will also see the ad if they are accessing Facebook.

If you use the Amazon app to make a purchase, Apple doesn’t take a cut. They allow users to give their credit card information directly to Amazon, because Apple has no part in delivering the goods to the customer. Just like they have no part in delivering the boosted Facebook post or ad.

Why do you need a Facebook app then? Why not just go to the Facebook website from your phone - the same way you do in Mac OS and Windows - where Apple won't take a cut of boosted posts? This is possible today. Why does anyone need a dedicated app at all?

 

[Madmic23]

Why do you need a Facebook app then? Why not just go to the Facebook website from your phone - the same way you do in Mac OS and Windows - where Apple won't take a cut of boosted posts? This is possible today. Why does anyone need a dedicated app at all?

You don’t. People use the app because it’s convenient. Apple needs developers to make apps for the iPhone or else no one will use it. You can look back at the BlackBerry App World or PalmOS App Store to see how a lack of developers (along with many other issues) killed those platforms.

There are plenty of instances where Apple deserves a 30% cut of in-app purchases, but not from services provided by servers operated by other companies.

 

[Naraxus]

Love all the outrage and complaining that *NEVER* leads to anyone voting with their wallet and going with a different phone and app vendor.

Time to step up and show a wee bit of back backbone by sending Apple a strong message. Though that will never happen.

Hmm. I have an Android phone, Windows desktop pc and will get a Surface once my MBA buys the farm.

Oops there goes your hyperbole

 

[blotchy-veil]

Can you blame them?
I'd also pass on the Apple Extortion Fee to Apple Customers

The one who needs heat from their own customres about the extortion fees .... is Apple

Google passes on the 30% if you subscribe to YouTube Premium via IAP. $19/mo vs $14/mo. If I recall correctly, they were doing this even back when Apple forbid different prices for IAP vs website purchases (before they were ruled against for the anti-steering guidelines).

 

[SFjohn]

Meta is a cancer that I had removed. Never looked back. 👍🏻

 

[picpicmac]

Apple acts like the mob

Only if you think you have to use an iPhone or iPad and nothing else.

But in reality, people have a choice (for their own devices, acknowledging that work environments may be different.)

 

[Jimfranklin]

I absolutely loathe Meta, but I can't help but side with them on this. If it's fair for Apple to charge Meta, then it's fair for Meta to charge users. Is anyone actually shocked or bothered by this? I'm surprised it took them this long.

Ur right! People may not like it but ur right. And so is meta. As I’m vomiting right now agreeing with meta.

 

[svish]

Expecting to see legal battle in this case soon!!

 

[mdriftmeyer]

Do you clowns not grasp that Meta is using a 1 billion active device platform for pittance and wants to pay no tolls? Sorry, but Meta should build its own entire ecosystem. Oh wait! They tried. They had all those asinine FarmVille and more applets within Flash and more. They're trying with their lens system and no amount of cheap shots from Mark will change the fact Apple will drive that market adoption, not Meta.

The idea that paying a few hundred dollars per year for an Enterprise Developer License should afford you autonomy over the entire market space of consumers is asinine. Sorry, but even most major bridges and thoroughfares in America now have tolls. Every state is off-setting their investments through gasoline taxes and soon EV charge taxes.

There is no such thing as a free lunch.

 

[flashy-cat]

I'm a small business owner who advertises online. Not on Meta, but on other platforms. It's the only way to stay relevant against much larger competitors. If you think I should go out of business, then thank you.

I’d never buy anything advertised on Facebook. If your business pays to advertise on there you’re aligning yourself with the scam artists who reside on it.

 

[kodos]

I’d never buy anything advertised on Facebook. If your business pays to advertise on there you’re aligning yourself with the scam artists who reside on it.

Apple advertises on Facebook. I have seen sponsored posts by them.

 

[Poot Windbreaker]

How bad does your position have to be that Zuck the Yuck makes sense??

He is probably lazing about in his rejuvenation pod right now, peeling back his moktiloks and funneling the world’s emotions into his primary brain as is typical, but all of a sudden he feels very confused and unsure of everything, because a member of the human population is happy with him. Is this the first time for him?

 

[AppliedMicro]

You think for a second these apps demanding Apple need to change would be half as popular if they weren’t allowed on every iPhone that wants them?!

…and that is, precisely, why government needs to step in and tell such gatekeepers prohibit them from setting their own rules as they want. It‘s been getting out of hand.

 

[I7guy]

I absolutely loathe Meta, but I can't help but side with them on this. If it's fair for Apple to charge Meta, then it's fair for Meta to charge users. Is anyone actually shocked or bothered by this? I'm surprised it took them this long.

Good. Let meta charge users. Maybe apple will keep being a catalyst for change.

 

[jjwwqq]

It’s amazing to think that when you sell your house, you will probably pay your real estate agent around 5%-6% of the selling price of your house for their services - which is likely split 50/50 with the agent representing the buyer - but Apple tries to argue that they are barely making ends meet when demanding a 30% commission on every last dollar transacted on iOS.

 

[I7guy]

Yeah years ago and things changed.

And sone things didn’t. Earning revenue through fees hasn’t.

 

[I7guy]

It’s amazing to think that when you sell your house, you will probably pay your real estate agent around 5%-6% of the selling price of your house for their services - which is likely split 50/50 with the agent representing the buyer - but Apple tries to argue that they are barely making ends meet when demanding a 30% commission on every last dollar transacted on iOS.

And markup on sunglasses is north of 50%.

 

[AppliedMicro]

The idea that paying a few hundred dollars per year for an Enterprise Developer License should afford you autonomy over the entire market space of consumers is asinine

It‘s reality for any Uber, Booking.com, Expedia, Deliveroo, Doordash, AliExpress or Temu app.
Also, it’s reality for any app on Microsoft Windows or even macOS.

Developers pay their developer subscription and do get access to the entire market space of consumers. They subsequently do get their „free lunch“, as long as they prepare it themselves, that is.

The idea that mobile phones or digital products/services are an entirely different class of products that warrant or justify an entirely platform monetisation model is asinine.