Let's say I go to a grocery store and I find out that someone working on the coffee plant fields in Brazil only gets 0.3% of the money I pay, do you know what I do?
I buy the coffee.
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Apple Responds to Meta's Plan to Charge 30% Fee on Boosted Posts Purchased Through App Store
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Let's say I go to a grocery store and I find out that someone working on the coffee plant fields in Brazil only gets 0.3% of the money I pay, do you know what I do?
I buy the coffee.
I'm sure every company on the App Store passes the 30% Apple Tax to us consumers. There's a reason apps went from $5 to a monthly subscription.
Every app selling digital services and goods should display +30% charge as Apple Fee on the payment screen. Let people know how Apple is scalping their customers for using their devices.
As a mac user this 30% surcharge sounds completely illegal.
As a mac user this 30% surcharge sounds completely illegal.
Steve is the reason the App Store charged 30% in the first place and why current management refuses to give it up.
I think it's great when individuals and small businesses have to pay more for advertising. Hope it will cause them to quit using advertising or go bankrupt.
too bad at the very very bottom is apple creating this entire mess creating the 30% fee just to exist
people forget the apps sell iphones too and it’s that good app experience that makes up apples other half
Think users for the most part, have a good app experience. While there might be those that disagree the record services revenue speaks volumes.
Why should they? Apparently Apple customers are fine with paying more. Besides that. They already absorb part of the fee. As some have earlier pointed out, to recoup Apple's commission, Meta would have to charge 42% more. But Meta probably does not want to come across as too greedy, haha.
Well I’m wondering if people say apple should suck it up, so shouldn’t meta? I mean everybody should have some skin in this game.
I think Apple users should just pay more. It's a tax. What do businesses do with taxes? They pass them on to the customers.
I agree.
For decades now Apple users have shown they don’t mind paying a lot more for the same or worse..
apple users should really be happy to pay 30% more because it gives them all the features they say they want
refund system, payment processing, secure and vetted apps (haha), and whatever else they claim is the value add
isn’t this what they want?
So if I buy a video game at Target, I believe Target captures 30%. If I buy the same game digitally through my PlayStation, Sony gets 30%. If I buy furniture, the markup is at least 100%. I’m pretty sure Alphabet takes 30%, but Apple shouldn’t get a 30% cut for building a marketplace for Meta’s app? Meta can always delete the app and be available only through a browser and keep all of the income.
Yeah, they actually do live in the real world, where they widely understand that this entire super market comparison is nonsense. Super markets are actually delivering a service that sellers are participating in out of their free will AND understand that once a sale is done in that super market, that's the end of the cost.
You know what actually would be a proper comparison? Your local phone store selling iPhones and demanding Apple pay them 30% on every purchase that user ever makes on that iPhone. After all, that user only has that iPhone thanks to them. Does that store actually have anything to do with any of these transactions? No, of course not. Is Apple the one that has costs (aka providing the download to that user) and there is no burden on that store? Yes, clearly. But that's also exactly what Apple is doing to everyone in their App Store. Apple has no burden on the costs of Meta's ad network, it has no costs on Spotify's infrastructure to stream an license songs, etc. and yet it still gets 30% of their income (not profit, their income) for doing absolutely nothing.
The EU is, after years, finally cracking down on this kind of absolute nonsense. Good for them. And they aren't the only ones either. Japan is doing it, the UK is doing it, the US is looking at it, the entire world will eventually just follow the EU's lead.
Yeah but Verizon does this same ******** to my phone bill and it drives me insane. Stop passing through all these ridiculous charges because of “cost recovery,” this is the cost of running your business! You’re trying to look blameless while skimming extra profit because if you advertised the real cost of your service then you might lose customers!
No, Apple shouldn’t get a cut of this. They don’t provide the service of “boosting” the post, that’s all done by Meta.
Should Microsoft get a cut of your Apple Music subscription if you signed up using a Windows PC? No, because they don’t provide the service of Apple Music, you’re just running it on a PC.
Should Apple get a cut of you buying extra levels in a game for your phone? Yes, because that content is hosted on the Apple App Store.
The money should go to who is actually providing the service.
Facebook seems to recommend every single one of my business posts are ideal for boosting. Even holiday posts, they are still recommending I boost the valentines day post I made on the 14th even though valentines day is over.
That's not the right analogy. For App Store, the better analogy is this one: you go to WalMart and buy a TV. Now you have to pay 30% for all subscriptions that you watch on this TV.