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Apple Responds to Safari 11 Criticism From Advertising Groups: 'People Have a Right to Privacy'
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It's really bizarre why they would have sent an open letter in the first place. It's as if these people are delusional and think that the majority of consumers are going to say "Hey Apple, this is not right!!! We want people to track our web behavior without others knowing." This is like the NSA writing an open letter to congress asking them to renew private surveillance. Do they really think the public would start calling their congress people to tell them to vote yes on a bill like that.... 
I'd be more impressed if Apple stopped accepting $3B/year secretly from Google for allowing them to be the default search engine on iOS.
I think Apple gave them a chance to respect the game when they first put the do not track option on their settings. But the ad companies ignored them. So it's kind of the ad companies fault if they continually want to enrich themselves and don't give a damn about the consumers Apple have collected for them.
Apple consumers are top tier customers so this will really hurt. And it's not like you can get users to use chrome on iOS because it has the same engine in it anyway. Advertisers are going try to force sites to make users switch off this option I feel. Let's see how much friction this causes for website owners...
Apple consumers are top tier customers so this will really hurt. And it's not like you can get users to use chrome on iOS because it has the same engine in it anyway. Advertisers are going try to force sites to make users switch off this option I feel. Let's see how much friction this causes for website owners...
i support Apple on this, but you need to understand the other point of view: is that the free web is not free. It cost money to have a website. Unless you pay a subscription fee, you news, entertainment, and everything you do on the web is supported by advertisement. Even your favorite blog, such as MacRumors, is supported by advertisers. If those advertisers don't get a good return on their investment, will simply move on.
Advertisement supporting content is nothing new, heck, to this day, great shows on on TV get canceled simply because they failed to generate enough audience (enough viewers of tv ads).
It's typical; we want all the content: ithe best shows the best movies the best apps, we want it all for free, and we don't want to see advertisements.
Advertisement supporting content is nothing new, heck, to this day, great shows on on TV get canceled simply because they failed to generate enough audience (enough viewers of tv ads).
It's typical; we want all the content: ithe best shows the best movies the best apps, we want it all for free, and we don't want to see advertisements.
"Apple's unilateral and heavy-handed approach is bad for consumer choice and bad for the ad-supported online content and services consumers love,"
-When I read this I literally laughed out loud.
-When I read this I literally laughed out loud.
Good. **** those privacy invading *******s.
I'm actually surprised that Apple responded to the letter. I personally don't mind ads for sties I visit since it helps keep the lights on for a lot of the sites out there. However when they use cookies to track my browsing habits without my permission is just wrong. No I don't consider a line inside a term of use page which no one reads as getting my permission.
So, Apple, are you going to reject $3B from Google for keeping their search on iOS? Or, perhaps, $3B trumps your (phony) privacy allegiance?
The update gives the customer the option to turn off the ad tacking or keeping it on if they want to get ads. This is why DVR is so popular. Customers skip the commercials all the time and if they want to see the commercial they can watch it.
Six trade and marketing organizations this morning published an open letter to Apple asking the company to "rethink" plans to launch new versions of Safari in iOS and macOS that block cross-site tracking, and this afternoon, Apple offered up a response, which was shared by The Loop.
According to Apple, ad tracking companies are essentially able to recreate a person's web browsing history using cross site tracking techniques sans permission, something it's aiming to stop.
In the open letter, signed by the Data and Marketing Association and the Network Advertising Initiative, among others, the collective "digital advertising community" said it is "deeply concerned" because the update "overrides and replaces existing user-controlled cookie preferences" before going on to suggest that customers prefer targeted ads.
"Apple's unilateral and heavy-handed approach is bad for consumer choice and bad for the ad-supported online content and services consumers love," reads the letter. "Blocking cookies in this manner will drive a wedge between brands and their customers, and it will make advertising more generic and less timely and useful."
In both macOS High Sierra and iOS 11, the Safari web browser is gaining new privacy features to prevent companies from tracking customer web browsing habits across websites. "The success of the web as a platform relies on user trust," Apple says on the WebKit blog. "Many users feel that trust is broken when they are being tracked and privacy-sensitive data about their web activity is acquired for purposes that they never agreed to."
In iOS 11, the toggle to turn off cross-site tracking is available by going to Settings --> Safari --> Prevent Cross-Site Tracking. With macOS High Sierra, the feature can be accessed by going to the Preferences section of the Safari app, choosing Privacy, and then checking "Prevent Cross-Site Tracking."
iOS 11 will be released to the public next Tuesday, September 19, while macOS High Sierra will be released on the following Monday, September 25.
Article Link: Apple Responds to Safari 11 Criticism From Advertising Groups: 'People Have a Right to Privacy'
Efff yeah!
One of Apple's best responses to criticism ever.
One of Apple's best responses to criticism ever.
The ad agency group is free to complain but please don't pretend it's on behalf of "consumer choice." What a joke.
Apple clearly represents the consumer in this case. There is no grey area.
Apple clearly represents the consumer in this case. There is no grey area.
I applaud Apple.
In moment like that, I am ok to spend more dollars on Apple products.
In moment like that, I am ok to spend more dollars on Apple products.
Awesome!!!
Remember the old days:
- only 10 minutes of commercials on a hour long TV show. Now it's about 25 minutes.
- No pop up Ads or moving ads on a website.
- Watching a video on a website without forced ads.
- Videos game without in-app purchase or ADs.
- Solicitation phone calls maybe twice a year.
- Walking from one side of the mall to the other without being pestered to try products.
- Not being pestered to fill out surveys every time I buy a product at a store.
Life used to be so pleasant.
Remember the old days:
- only 10 minutes of commercials on a hour long TV show. Now it's about 25 minutes.
- No pop up Ads or moving ads on a website.
- Watching a video on a website without forced ads.
- Videos game without in-app purchase or ADs.
- Solicitation phone calls maybe twice a year.
- Walking from one side of the mall to the other without being pestered to try products.
- Not being pestered to fill out surveys every time I buy a product at a store.
Life used to be so pleasant.
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If I write a browser plug-in, I wonder if I'd have access to stored cookies? This is a software area I've never worked in. But I'm thinking how fun it would be to send back "fake" data.
If enough people send garbage data back it might be the advertisers find tracking to be complete;ycounter productive.
My brother used to get a lot of cold calls from real-estate sales people. I'd asked them to come over and talk in person then give a random address and make them waste tons of their time. His was getting all is friends to do the same. The goal was to make then stop calling.
I do something like this now with telemarketers, rather then simply hang up I mute the volume on the phone and let them figure it out. This wastes their time and cost me not more time then if I were to just hang up. If EVERYONE did this making cold cals would be lets profitable and some would stop.
What could I do with cookies that would cost the web site a small amount?
I've also thought of sending fake "clicks" back. If everyone did that then they'd stop paying per click as most would be fake.
If enough people send garbage data back it might be the advertisers find tracking to be complete;ycounter productive.
My brother used to get a lot of cold calls from real-estate sales people. I'd asked them to come over and talk in person then give a random address and make them waste tons of their time. His was getting all is friends to do the same. The goal was to make then stop calling.
I do something like this now with telemarketers, rather then simply hang up I mute the volume on the phone and let them figure it out. This wastes their time and cost me not more time then if I were to just hang up. If EVERYONE did this making cold cals would be lets profitable and some would stop.
What could I do with cookies that would cost the web site a small amount?
I've also thought of sending fake "clicks" back. If everyone did that then they'd stop paying per click as most would be fake.
Yeah, I don't enjoy ads in any form, especially the Internet. The best way to get me to stop watching a YouTube video, or a video on Facebook, is to put an add at the start (or in the middle!) that you can't skip. Out of spite, I intentionally don't pay attention when an ad comes on.
Props to Apple. I'm upgrading to Mac OS high Sierra right now as I type this, the download is almost complete!
If you want Apple to cooperate, then clean up your own act first and stop with the invasive tracking and excessive ads.
Apple's stance on privacy has always been horse pucky especially when you consider that they do the exact same thing (selling targeted ad slots) that Google does.
I use Safari. Chrome is google’s gateway to knowing everything about you to hammer you with even more pestering ADs everywhere you go.