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i support Apple on this, but you need to understand the other point of view: is that the free web is not free. It cost money to have a website. Unless you pay a subscription fee, you news, entertainment, and everything you do on the web is supported by advertisement. Even your favorite blog, such as MacRumors, is supported by advertisers. If those advertisers don't get a good return on their investment, will simply move on.

Advertisement supporting content is nothing new, heck, to this day, great shows on on TV get canceled simply because they failed to generate enough audience (enough viewers of tv ads).

It's typical; we want all the content: ithe best shows the best movies the best apps, we want it all for free, and we don't want to see advertisements.
This has nothing to do with blocking ads...
 
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If you want to be tracked, you can enable that. It is a user option to opt out. If the value to the user is that great, as the advertisers assert, then they will op in to being tracked. Apple is giving the choice to the user.
As with current add-on ad-blockers, the more aggressive websites will require you to enable cross-tracking before proceeding to the site. At the very least, you will be able to detect which companies are actively doing the tracking as part of their web-generated income.
 
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Bravo Apple

My privacy = my decision
I am the legal owner of my data

The internet is not free
Advertising on itself is ok, but spying and following is not ok
Like to be able to block all spying, also from FB, Google

I like Safari more and more: fast, stable and privacy included
But: make Duckduckgo the default iOS search engine, not Google ….
 
i support Apple on this, but you need to understand the other point of view: is that the free web is not free. It cost money to have a website. Unless you pay a subscription fee, you news, entertainment, and everything you do on the web is supported by advertisement. Even your favorite blog, such as MacRumors, is supported by advertisers. If those advertisers don't get a good return on their investment, will simply move on.

Advertisement supporting content is nothing new, heck, to this day, great shows on on TV get canceled simply because they failed to generate enough audience (enough viewers of tv ads).

It's typical; we want all the content: ithe best shows the best movies the best apps, we want it all for free, and we don't want to see advertisements.

Consumers need to actually be ASKED! That's the issue. Most consumers do not know they are being tracked around the internet even when logged off from services, for the sole reason to make money for advertisers.

It costs money to do most things, no one has a problem with that. But if you aren't asking for consent or telling people what you are doing with their data that's wrong.

Let the consumer decide whether they want to make this deal with the ad companies and websites. The ad companies are trying to circumvent consent and telling people its good for them!

It would be like going to what you think is a free bar and drinking all night but coming home to find someone took your $200 out of your bank to pay for it. You may well have paid for it if you were asked but you weren't. It was taken and it implied that you have agreed because you were at the bar. It's not right at all.
 
I've been saying for years that we need to protect our privacy from companies, and never give them a single bit of our personal data for free. All I got were angry replies arguing the opposite. Now that Apple takes a (ridiculously small) step to protect privacy, everybody agrees. Apple users are no longer what they used to be, certainly. If Apple controls your personal data "I love to have my personal data controlled"; If Apple protects your privacy, "I love to have my privacy". This surely explains why I never liked iOS, which is the maximum exponent of the new Apple users.
 
This is another example of when a company, in this case the advertisers, getting comfortable and lax in their little bubble and someone throws a monkey wrench into their plans and they start to freak a little and make the other party the bad guy.

I just prefer the option and am glad Apple gave us that option that if I looked at a pair of shoes one time they don't haunt me across every website I visit for the next 3 days.
 
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Right. Apple cares about your privacy, so they say, but there is no preference to stop Apple from collecting our data and transmit it to their server (think Differential Privacy).

Another thing. The 'Share Mac Analytics' preference (a checkbox) on the Security & Privacy preference panel is re-enabled in all Developer Previews after you change this setting. Even their 'About Analytics and Privacy' says: "With your permission" and "If you agree to send Mac Analytics information to Apple" but all the collected data will be transmitted. Without you being able to even opt-out. Sure. I know that this is "normal" for a Beta, but then this preference and the about text should be disabled / changed accordantly.

Also. If they really cared, then this should be an opt-in feature. Not an opt-out feature. And their source code for their Differential Privacy should be open source so that everyone can see what they do. But nope....

But then they introduce a new feature, that hampers other companies. No props for Apple, as they have you grouped you into their Differential Privacy group and nobody knows for what and who they share your data with.

p.s. Any data on your computer is yours and you should have a say in what and who can collect it. That's what a company should do when they care about your privacy. Be transparent. And 100%
 
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I've been saying for years that we need to protect our privacy from companies, and never give them a single bit of our personal data for free. All I got were angry replies arguing the opposite. Now that Apple takes a (ridiculously small) step to protect privacy, everybody agrees. Apple users are no longer what they used to be, certainly. If Apple controls your personal data "I love to have my personal data controlled"; If Apple protects your privacy, "I love to have my privacy". This surely explains why I never liked iOS, which is the maximum exponent of the new Apple users.
Apple’s technique isn’t to use your privacy to target products at you, their technique is to try and lock you into the platform by making it sticky. Apple has done a lot wrong in recent years but their stance on privacy is admirable.
 
Apple offers the option of turning the tracking off so why are advertising groups standing up for those who want related ads?? Users can have cookies if they want. Snowflakes!
 
How can anyone be not in favour of Apple's stance regarding the privacy of the user whilst browsing the web.

Consumer Privacy is Paramount and Apple's stance is commendable.

Both Google Chrome and Edge on Windows 10 spy the hell of the user each time they open a web page with Edge the worst of the two evils which figures as Windows 10 itself is just a massive pile of spyware.
 
I personally love Apple is doing this , I am sick of these companies trying stick their products up our asses . If have the desire to buy something I do my own research . Like some other person mentioned , I hope this also applies to Google and Facebook not just the small companies . Sometimes I go in the Amazon app and search for “ HAMMER” , then log into my FB, and there are 20 photos of hammers ..WTF???
 
Unfortunately Safari 11 will not be made available for OS X Yosemite which in time honoured tradition Apple will be all but abandoning upon the release of macOS High Sierra on the 25th September.
 
They (Apple) just want to make sure they are the only ones that know what you're doing online so the value of their telemetry data is worth more $$$$
Apple doesn't collect your browsing history for the purposes of selling it off or intruding on your experience by injecting advertisements based on it. Apple's track record on privacy is the best in the business. Their revenue is derived from physical products, not you as the product.
 
Why mince words? The entire digital advertising community should be saying, "we LOVE making money and don't give a rat's arse about users' privacy one iota." Good job Apple. No way in hell Google or MS has the balls to follow suit.
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They (Apple) just want to make sure they are the only ones that know what you're doing online so the value of their telemetry data is worth more $$$$
And what is Apple doing with that data? How are they monetizing it?
 
Why mince words? The entire digital advertising community should be saying, "we LOVE making money and don't give a rat's arse about users' privacy one iota." Good job Apple. No way in hell Google or MS has the balls to follow suit.
[doublepost=1505559752][/doublepost]
And what is Apple doing with that data? How are they monetizing it?
Apple has their own ad program for iOS devices. Now they'll push this to OSX as well. They want to force companies to pay them to advertise to their users. I'm not sure why that's so hard to see.

Google is doing the exact same thing with Chrome where they're whitelisting their own ads and attacking competitors ads by not allowing them to autoplay in future versions of Chrome. Users get excited, horray no more autoplay of annoying ads, thank you GOOGLE... but meanwhile it's just hurting competitors ad programs and now those advertisers will need to go to Google to get 'approved' ads run.

Step 1 - 'Protect' your users from evil ads
Step 2 - Offer to sell less evil ads to your users
Step 3 - Profit
 
Whaaat?? Safari for me is the first choice, when it comes to power efficiency, scrolling gestures, sync with iPhone and more!
What's your complaint against safari?

So far behind Chrome its unreal. There are loads of useful extensions for Chrome for developers in particular. The amount of quality extensions for Safari is sadly lacking.
 
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Advertisers had many chances to stop intrusive behavior.

You can clearly see how many ***** they give about customer's choice when you look at how the whole "do not track"-cookie thing went.

If they aren't willing to accept the user's privacy after many, many warning shots, the decision had to be taken away from them and given back to the user. About time, great feature, thanks Apple.
 
Right. Apple cares about your privacy, so they say, but there is no preference to stop Apple from collecting our data and transmit it to their server (think Differential Privacy).

Another thing. The 'Share Mac Analytics' preference (a checkbox) on the Security & Privacy preference panel is re-enabled in all Developer Previews after you change this setting. Even their 'About Analytics and Privacy' says: "With your permission" and "If you agree to send Mac Analytics information to Apple" but all the collected data will be transmitted. Without you being able to even opt-out. Sure. I know that this is "normal" for a Beta, but then this preference and the about text should be disabled / changed accordantly.

Also. If they really cared, then this should be an opt-in feature. Not an opt-out feature. And their source code for their Differential Privacy should be open source so that everyone can see what they do. But nope....

But then they introduce a new feature, that hampers other companies. No props for Apple, as they have you grouped you into their Differential Privacy group and nobody knows for what and who they share your data with.

p.s. Any data on your computer is yours and you should have a say in what and who can collect it. That's what a company should do when they care about your privacy. Be transparent. And 100%

Great post that.

Its a shame Apples commitment to user privacy didn't extend to them not accepting billions from Google for default search status on iOS. Yet again with Apple $ >>> anything else.
 
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