macrumors bot
Original poster
Apr 12, 2001

Over the past couple of weeks, we've been receiving reports that Apple has been laying off a number of recently-hired staff members at its retail stores. Most of the reports have been coming from Apple retail employees in the United Kingdom, but several of these reports claim that similar actions are taking place at stores around the world. We've also been receiving reports of long-term cutbacks in hours for part-time staff in the United States and Canada.

Apple has come under some criticism for its treatment of retail store employees given the massive amounts of revenue the company's stores bring in, relying on its employees' devotion to the company and a strong fan base to help retain staff and attract new employees. The company has recently instituted salary increases and other improved benefits in an effort to improve its relationship with its workers and public perception, but these latest reports suggest that the company is still facing some challenges in morale and other areas as it seeks to balance its staffing levels.

According to one report, all employees at a certain store in the United Kingdom with less than six months of service have been laid off, including a group that had been hired only one month ago and had just completed their training program. New hiring has also been halted, and internal company transfers between stores have been placed on hold.

Another report similarly indicates that a number of newly-hired employees have just been laid off, while several longer-term employees who had recently been promoted never received their pay increases and are now being demoted back to their previous positions.

A third report comes from one of those who was laid off at an Apple Store in the United Kingdom, a source who notes that three separate training groups have all been laid off in their entirety within the past week, all of whom were still within their probationary periods as new employees.


In the United States and Canada, we're hearing that part-time staff have been seeing significantly reduced hours for the past several months, with some staff reportedly having their hours cut back to zero. And while Apple reportedly promised part-time staff that their hours would rebound with the back-to-school rush, that has apparently not taken place and employees are continuing to stand by with very few hours on their schedules. Another report indicates that Apple has reduced scheduled hours at one retail store by several hundred hours per week as of early August and limited employee vacations, apparently to help keep full-time staff on site and reduce reliance on part-time employees.

Apple's retail store staffing levels do tend to fluctuate as the company seeks to meet demand and work around busy periods such as new device launches and holiday shopping periods. With the next-generation iPhone apparently set to launch approximately one month from now and the holiday shopping season ramping up relatively soon afterward, Apple may soon be able to find more hours for its part-time staff members, but it appears that a number of recent full-time hires are already looking for new jobs.

Article Link: Apple Retail Stores Seeing Significant Layoffs of Recent Hires?


macrumors 68000
Aug 14, 2010
Spot on.

This is the work of John Browett. Classic. He screwed over Dixons, PC World and Curry's and he will slowly ruin the Apple Retail Store experience too. I guarantee it.


macrumors 6502
Apr 23, 2011
this portends of apple's demise under cook's "leadership"

btw, whats with the wall of text. tl;dr


Aug 5, 2012
now understand why it takes so long to buy something in an apple store

very annoying going in if you know what you want and just want to pay and leave


macrumors G5
Jul 29, 2011
Somewhere Back In The Long Ago
I think the UK issues are economy related, but Apple don't have a great rep. with the retail store staff. I can't really comment on the reatils stoes here, as apart from one visit to a London store a while back, I deal directly with my own guy @ Apple...I agree that Apple rely heavily upon the fan based employee side of things when it comes to hiring and firing, but the reputation is less than good.

Having said that, they still rank as one of the top companies to work for when people are seeking employment. The economy has to have an effect on Apple now, it's just taken longer for it to filter through what is a cash rich company.


macrumors newbie
Mar 28, 2012
Dear god, I very nearly applied for a job with them a couple of months back.. Very sad news, but I'm glad I came to my senses and stayed where I am


macrumors member
Jul 18, 2011
I think this is to be expected IMO. Apple, just like every other company, is effected by economic climate - just to a lesser extent. And here in the UK our retail sector is currently not looking good at all.

Combine that with Apple increasing the services offered online with things like the retail app which dramatically speeds up your time in their stores.


Oct 24, 2007
Hmm had considered going for an Apple retail job. Doesn't sound stable enough now.
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macrumors 6502
Aug 11, 2011
Scottsdale, AZ
This has been a crappy summer for business! Apple is by no means immune to the retail sluggishness. I'm seeing it in my own businesses across the board so it is actually somewhat comforting to see a high flyer experiencing a slowdown and needing to cut staff. It's never pretty to let people go or to cut hours, but people are just not spending right now.


macrumors newbie
Aug 26, 2009
It's definitely market specific. The store in Sacramento, CA is actively looking for more people and I know several PT specialists that are scheduled for 32 hours and are being asked to pick up extra shifts to reach the full 40.


macrumors 68040
Jun 27, 2009
now understand why it takes so long to buy something in an apple store

very annoying going in if you know what you want and just want to pay and leave

+100. Going to the Apple store is usually my last resort. Always end up staying an hour or so longer than I should have to. Last time I tried an in store pickup, it literlaly took them 1.5 hours to "find" my iPhone (while I saw walkins buy them with no issue). And at my last genius bar appointment, I waited about 40 minutes past my reservation time before anyone saw me.


macrumors 68040
Aug 31, 2003
Wherever my feet take me…
You wanted higher wages and you got them. The downside is you can't employ as many people.

If Apple was barely making ends meet, I could understand that. However, Apple's raking billions in profits. They could afford the higher salaries. But that's what you get for putting profits ahead of customer service. Plus, I'd like to see what the ratio between profit per employee is in a brick & mortar store.

now understand why it takes so long to buy something in an apple store

very annoying going in if you know what you want and just want to pay and leave

If you have an iPhone/iPod, you can use the the Apple Store App to buy some of the stuff. No need to even talk to an employee unless you buy a computer pretty much.
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