1st thought into my head. Walk into any Currys PC world and there is hardly any staff and the staff that are there are uninterested, unmotivated and to be fair technically clueless. This is a pretty interesting article and will be interesting to see how it affects the retail experience. Ill be keeping an eye in my local Apple retail store for any drastic changes.
Couldn't agree more. I've corrected so many people at PC World its unreal. Funniest moment was back when I was like 14 and needed to buy Microsoft office for mac. The guy in PC world didn't even know and said its a Windows product it doesn't exist for Mac and he argued with me for ages, before I found it on the shelf LOL. Needless to say he looked kinda humiliated.
He really shouldn't have argued with me
If the retail experience in Apple stores becomes poor and the sale in Apple products decline, you know who to blame. I reckon if that does happen this John Browett will be out faster than a Dell server crashing.
Why did Apple hire him? have they seen the state of PC World, Currys & Dixons Stores? They have like 3 members of staff out on the shop floor, whats usually one of the massive warehouse sized megastores LOL.
Most PC World stores feel like they've been designed by an accountant and not a designer. Hoping that gaudy depressing grey look doesn't translate into Apple Stores lol
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