I’m missing that little green dot that keeps appearing in certain lighting conditions.
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Apple Reveals How 'Scary Fast' Event Was Shot on iPhone 15 Pro Max
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And that matters...how?
No really, what difference does it make in a presentation about new Macs? More importantly, why are you focused on the ethnicity and sex of the people in the B Roll, instead of, you know, the actual presentation?
I mean, it is great that you CAN use an iPhone for this … but, if you are making a living of this kind of stuff, wouldn’t you use more appropriate tools? I love taking photos on my granted “old” 13PM, but I also have a FF DSLR with excellent glass to take (better) photos…
That’s an interesting observation. During the presentation, I actually thought “token-this,
token-that” quite often. It’s almost like a current Disney movie.
In a former life (about 15 years ago) I was a videographer and editor. It’s pretty friggin incredible the quality you can get with an iPhone and FCP today. It used to cost tens of thousands of dollars to put together a ”pro” video pipeline. Now you can do it for under $5,000 and have as good or better quality than I could do 15 years ago.
(Also, video editors are just tools. And editor can make a professional quality video on any editor, including FCP. There’s nothing magical about other editors, it’s just what people prefer.)
(Also, video editors are just tools. And editor can make a professional quality video on any editor, including FCP. There’s nothing magical about other editors, it’s just what people prefer.)
didn't paid attention to the video quality until they shown it after the event. nice work!
Every time I see some Apple presentation behind-the-scenes, I’m surprised they are actually shot in real locations.
It often looks like it’s been shot in front of a green screen and the rest is rendered.
And it’s not because of the iPhone, I had that feeling with previous presentations. Probably something with the way they light the scenes?
It often looks like it’s been shot in front of a green screen and the rest is rendered.
And it’s not because of the iPhone, I had that feeling with previous presentations. Probably something with the way they light the scenes?
No, because then you'd get an infinite loop of videos. It would snowball into behind the scenes videos and get out of hand
Sadly does not surprise me, these are the same fun Folks who decided to dump Professional Photographers from the Equation by suddenly dropping support for Aperture. They didn't kill it outright they just stopped supplying RAW Profile Updates meaning files from newer Cameras could not be imported without a workaround. Aperture was a Brilliant Application it handled DAM, Editing and Tethering it was clean powerful and intuitive and they just Killed it. Right around the time the first iPad Pro was announced and Adobe wasted no time in cobbling a Pshop for iPad together, So seceded all that screen real estate to Adobe , when they could have been an Aperture for iPad.
inexcusable!
It’s very, very good lighting combined with interesting looking backgrounds. Good lighting is perhaps the most important part of any production.
Thank the EU and USBC for making this possible 
The infinite loop would stop when the video was shot using a normal cinema camera as that's not really noteworthy
Let's be honest you just want chaos caused from nothing but behind the scenes videos covering more behind the scenes videos.
There's no shame in admitting it. I'm an agent of chaos too.
once you see it as a relatively cheap way of making an iPhone add, you do understand...
Blackmagic Camera https://www.blackmagicdesign.com/products/blackmagiccamera
But why does it look so much more “artifical” than cinema? Although I have to say that some modern TV shows also seem to go for that look. I’m probably just getting old 😆
When my daughter decided she wanted to make Youtube videos she asked me about "cameras". What I told her was tht the camera itself hardly matters. What matters is the lighting, audio gear, and camera stands, the backgrounds. All the camera can do is record your setup. And if you have enough light and use a sturdy tripod ANY camera can capture good enough images.
She ended up with a couple cheap Sony Handycamsand three large soft-light panels with stands and boom a couple self-contain "Zoom" audio recorders. Then it all went together using FCP.
This "behind the scenes" video proves my point. Even a cell phone can be "good enough" if the lighting, sound, microphones, sets, and talent are there.
She ended up with a couple cheap Sony Handycamsand three large soft-light panels with stands and boom a couple self-contain "Zoom" audio recorders. Then it all went together using FCP.
This "behind the scenes" video proves my point. Even a cell phone can be "good enough" if the lighting, sound, microphones, sets, and talent are there.
i agree with all you said.
but the most important thing to successful presentation is not primarily on the equipment,
it is the "content".
I must be the only person who doesn’t care one bit what camera is being used - lol
Shot on iPhone
Great
Why?
Shot on iPhone
Great
Why?
Had Apple done events in HDR before? This was the first time watching an event on my TV so it's possible it's been this way for years but I noticed it was in HDR and had a 5.1 channel audio mix even.
