I haven’t seen anything different in terms of lighting compared having a film camera on set. Cinema evolves around technology and what you can do today in terms of lighting due to availability of different lights and technology doesn’t take into account of what device you are using to capture that light. And even if you shoot film you then scan it and grade it according to the director’s and DP’s intent. As it was 40 years ago with printer lights and then with the Davinci system that evolved to what everyone uses today.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Reveals How 'Scary Fast' Event Was Shot on iPhone 15 Pro Max
- Thread starter MacRumors
- Start date
- Sort by reaction score
Because it proves what the iPhone can do. No most people that are shooting with the iPhone will not use a crane that costs tens of hundreds or thousands of dollars. This is a flex, this is what the iPhone "can" do. Yes you still need $50K in lighting, buts its about what the camera sensor can do and the post production workflow. The fact that anyone watching the video would be unaware that it was shot an a "Phone" is a great achievement.
But you have that phone in your pocket every day. My SLR stays at home 99% of the time, my phone is always with me. They never said it was the best tool for the job. It can do the job.
Ok, just try to shot a street at night, the flares are so present that, I took my dlsm camera to continue shooting without the flares from the iPhone !
ha!
millions of $ worth of Mac hardware being orchestrated to provide us with a (truly) short video, and now these workstations are now relegated to being just 'accessories'
I think I know what you mean; but it really amuses me just how far AAPL has transitioned from assuming the role of a "cool big-plastic-box" Co. to a "I now have an DEC Alpha mainframe, and an ILM studio in my pocket" Company.
absolutely, and I use mine (13PM) quite often, but, this event was shot by professionals ... and if I ere a professional photographer, my DSLR would be with me every workday ...
Log is great on iPhone, however Apple needs to remember 80% of Pro users will not use it and it's time to up the quality of the standard video!
Apple has shared a behind-the-scenes look at the video production of its recent "Scary Fast" M3 MacBook Pro event, which was shot entirely on iPhone 15 Pro Max and edited on Mac.
Titled "Behind the Scenes: An Apple Event" and running two minutes and 16 seconds, the video shared on YouTube reveals how footage was captured using multiple iPhone 15 Pro Max devices, with the production team utilizing integration between iPhone 15 Pro, the Blackmagic Camera app, and Tentacle Sync.
Connected via Bluetooth, Tentacle Sync drives timecode and enables all devices on set — including Macs and preview screens — to be synced throughout the production. Beastgrip accessories, including cages and rigs, were also used during the production, as well as cranes, dollies, gimbals, and drones.
Interview clips with the directors, producers, and editors explain how the capabilities of the iPhone 15 Pro allowed them to work effectively with low light conditions, which is traditionally a bit more challenging for a standard video camera.
The production was advised by Apple's Jon Carr, a Pro Workflow video specialist whose credits include Top Gun: Maverick and Terminator: Dark Fate, and Jeff Wozniak, who has worked on productions including Transformers: Dark of the Moon, Avatar, and Iron Man 2.
The video specialists also espoused the benefits of being able to shoot directly to external storage and use Apple Log to access more dynamic range in post production.
The iPhone 15 Pro and iPhone 15 Pro Max models feature an improved camera system, including a main camera with a larger sensor, a new coating to reduce lens flare, optical image stabilization, and better low light performance for Portraits and Night mode.
Article Link: Apple Reveals How 'Scary Fast' Event Was Shot on iPhone 15 Pro Max
It's a Tilta Nucleus-M Wireless Lens Control System
Typically it's used to drive a motor to control focus/iris/zoom on a manual cinema lens. The motor has gears that hook into the gears on the lens.
But apparently there is a way to use this same hardware hand controller with the BlackMagic Cam app.
Very cool stuff!
They showed two separate Blackmagic products(BlackMagic Camera app & Davinci Resolve) in the video. I wonder if they thought they needed to be fair and highlight another software developer so it didn’t look like they were favoring BlackMagic Design.
Thanks for this! I’ve been waiting for something like this to work with iPhone for time.
I almost went off the deep end when I opened up my Filmic and this nonsense subscription came up...after paying for the app years ago.
After many complaints, they quickly brought back "Filmic Legacy" thankfully, this syncs up with my gimbal perfectly still and I love the controls. I do like Blackmagic also!
Negative, and I agree.
I was talking about the keynote that shared the iPhone 15 pro. I actually still watch the 2007 Jobs keynote a few times a year.
It was great, many of his older keynotes were also insanely great™.
the bts crew should all be sacked and those jobs given to non white men. Steve Jobs statue should also be torn down how dare he be a white man too.
Apple had USB4 in mind they were always going that route until they had to EU into usb3 speeds with the USBC on iPhone. thank the EU for just wtf - nothing.Thank the EU and USBC for making this possible
The subscription window pops up every time for me, is the legacy version the only way to make it go away? I didn't know Legacy existed until your posts, it just caught me off guard too.
Filmic is already a pain in the ass. I find using the regular camera app instead because of stunts like that, or weird quirks like I suddenly can't offload video, so I had not opened it in ages.
This might have been edited on Mac but from looking at the video it was at least colour graded on DaVinci Resolve. I even wonder if it was edited on Resolve.
It was graded with hardware from the looks of it, but the over processing of the iPhone is why everyone keeps talking about the backdrops looking green screened or digitally enhanced. The clip with the celebs and scientists looked very FCPX to me, it's set up for 4 minute clips, but the longer piece needs a timeline so that was likely in Resolve, I agree, which explains why they mentioned it for the second or third time in an Apple product release.
Ah yeah, and the SSD filled up. And they didn't want to have to wait 3 weeks to download the vid off the phone...
Whats all the hate? U are mixing transfer speed and connector style. usbc is also for usb4.
Well, yeah. What did you expect? When some movie touts “shot on RED cameras”, do you expect them to just have the camera there and nothing else? Some guy holding it on their shoulder, with no lights, cranes or anything?
When I saw that guy working on a shirt that said IMMIGRANTS I let out an audible ”for something sake”. So Disney film, as you say.