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Apple Reveals How 'Scary Fast' Event Was Shot on iPhone 15 Pro Max
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I hope so — forcing existing users to pay when they paid up front previously is a bad move.
Coming from the iPhone 11, I really do notice a nontrivial improvement in my photos on the 15 pro. And if I use Apple RAW, it's even better. There's a lot less, if any, of the kind of pixel blurring and flattening that I didn't like in the photos out of the 11. The camera upgrade was certainly worth it. I just need to remember to only use RAW for photos that I know I want to be awesome. My snapshots still stay in the regular mode because shooting RAW 100% of the time is a lot of space. But yeah, point is the cameras are terrific, IMO.
Hmm yeah I think this is a good explanation. This probably gives the background this “global illumination CGI” look.
It's impressive what the iPhones can do now. I've used my 13pro (with pores) occasionally on a tv show I´m shooting. I have a Sony FX9 and FX6, quite a few GoPros and whenever I need an extra angle, for a special shot I get an assistant to use my iPhone 13 Pro. USBC would have made things easier at the end of the day for transfers though....
It looked good visually but I found it a complete waste of time.
Apple should stick with a regular commercial next time.
Apple should stick with a regular commercial next time.
Very cool it was all done on iPhone 15 in LOG. And the event was cool too. If you’re announcing new chips and you’re going into the holiday season, I can’t think of a better way to do it.
Not only did they have a concise chip presentation, they wrapped it in a nice advert for iPhone 15 Pro. Smart. And a lot of people will pick up on it.
Not only did they have a concise chip presentation, they wrapped it in a nice advert for iPhone 15 Pro. Smart. And a lot of people will pick up on it.
The same equipment they would have used for high end video cameras. That was really the who,e point. They’re saying that you can substitute the iPhone for that $100,000 camera and get excellent results.
I had that exact same reaction! From the beginning where they showed Tim Cook starting the event, so each "set" they switched to, I kept thinking, each time, "Oh! That wasn't CG..."
And I'm referring to the previous videos, as well... The backgrounds always seemed so perfect and clean and crisp that I didn't think there was any way they were real. (I know there are a lot of CG effects in these presentations as well, I'm just referring to the "walking around a room" segments.)
So many people seem incredulous that Apple should dare to imply their little phone could compete against expensive professional equipment.
I don't think they are, at all.
I'm certain Apple isn't trying to get _professional_ moviemakers and _commercial_ videographers to "switch to iPhone". That would just be... silly. Maybe for this or that, or for the novelty value, but that is it.
They're showing just what the iPhone CAN do. And their audience is... everybody else. If it CAN do this, obviously it is phenomenally sufficient for your silly little selfie videos or even your slightly more serious travelogues, etc.
It lets the Average Joe kind of imagine what they might be able to do, making a video celebrating Grand Pap's life, for example.
(And I wouldn't be surprised if there aren't a few kids here and there who really push what the iPhone, sans all that other equipment, can do. And find they have a knack for it, and really enjoy it. And then go on to have a career doing just exactly that, though probably on professional equipment, of course. That's how it was for me with DTP when I was young and it was JUST becoming a thing "regular" people could do. I'm very much not young anymore, but you can probably tell what I'm still doing based on my avatar!)
I don't think they are, at all.
I'm certain Apple isn't trying to get _professional_ moviemakers and _commercial_ videographers to "switch to iPhone". That would just be... silly. Maybe for this or that, or for the novelty value, but that is it.
They're showing just what the iPhone CAN do. And their audience is... everybody else. If it CAN do this, obviously it is phenomenally sufficient for your silly little selfie videos or even your slightly more serious travelogues, etc.
It lets the Average Joe kind of imagine what they might be able to do, making a video celebrating Grand Pap's life, for example.
(And I wouldn't be surprised if there aren't a few kids here and there who really push what the iPhone, sans all that other equipment, can do. And find they have a knack for it, and really enjoy it. And then go on to have a career doing just exactly that, though probably on professional equipment, of course. That's how it was for me with DTP when I was young and it was JUST becoming a thing "regular" people could do. I'm very much not young anymore, but you can probably tell what I'm still doing based on my avatar!)
It’s not possible to shot a video at night because of the lens flares
We have phones that can capture professional quality video and pictures, there’s satellites in space to guide us to help if we’re lost, we can look up the directions to nearly any place in the world at a moment’s notice, and even translate to other languages as fast as you can speak. It blows my mind.
Apple is a global company but they are based in CA so I'm sure the production crews reflect the area. There were a few white guys spread throughout the commercial but in order to appeal to a world market, you need to represent many different ethnicities. Globally, white men are the minority so it's equally hypocritical to see most TV shows and movies populated with mostly white people, especially when set in any major city.
The point wasn't for the video to look better than any other video keynote. The point was for viewers who saw the final title card saying "shot entirely on iPhone 15 Pro" to feel good about their purchase or reassure them that they are about to buy the best phone that Apple sells.
The original iPhone introduction, done by Steve Jobs? That event was EPIC! It marked a massive change in the world as we know it.
Skimp? Money is not a factor, at all.
This was to demonstrate the capabilities of the device, which they did wonderfully.
I could totally tell something was different about this production. There was just a few "rougher" edges than normal. Now we know why.
Only if you point a light source directly on the lens. Don’t matter if it’s an iPhone or a Cooke. Every optical system “suffers” from it and you have to work around it if you want to avoid it.
I once had The Producer of Lost and the Writer of Braveheart staring at my Mac Set up for 12 Hrs during a Movie Shoot. i was shooting tethered and outputting to a Cinema Display Aperture ran the whole Show, you cant buy that kind of Advertising. While I get your point re Adobe i was turned off Adobe completely during the days of Flash and discovering the SharedLocalObjects Folder buried five folders deep in my ~/Library/Preferences. In Which was a text file containing a list of every Web Site I had ever been to. And just for good measure Flash rewrote the same Folder in a different Location inside the System Folder. A list of every single Web Site I'd ever been too and that Folder would Phone Home. Yeah thanks but no thanks.
For a while it was a neat party trick where you could call up the file on someone else's Laptop and show them a list of every site they had visited...