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Steve jobs came out at $3499 in 2004 - "the year of HD". Except, the product be bought was a Sony FX camera. $3499 is dirt cheap for that capability. now and then.
 
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I'm very excited about the possibilities this has for the disabled. Imagine being able to visit places you never would be able to w/o this and in such clarity, or to just learn something new. Imagine seeing your grandchildren playing in 3D! Yes, it's premium now but they're just starting to scratch the surface.
 
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Apple might be betting on home workers for adoption. In a home office environment, it just about makes sense from a work perspective. But you still need other people to be part of the AR to get the most from it. On its own, it's basically just some screens strapped to your face, letting you do iPhone and iPad-like stuff.
And that contradicts Apple's stance of anti-work from home.
 
Fail. Too early and too bulky, even though it's a first generation model. Who is this for? Just people at home? Are people really going to wear these full time outside the home? Not a chance. What about people who wear glasses? Will this be comfortable long term with frames?
You can order it with prescription lenses that pop in magnetically.

Yes, this is not likely to be targeted at people walking on a downtown sidewalk or surfing or climbing a mountain. This is for the kinds of scenarios that they presented in the keynote: home, office, studio and other places where you might use a laptop now. It’s clear that no one has the tech for full AR sunglasses or contact lenses. That is going to take just a little bit more time to develop. In the meantime, this looks really interesting and something I could see myself using if only for that virtual screen.

Is it early or is it late? Comments seem to be all over the place on that topic. I’d say it arrives when it arrives and we’ll find the uses that meet our needs.
 
Whatever do you mean? If Bob has a headset too, you could do exactly that. Except that Bob can be in another room and not even get up from his chair.
And see him in a virtual, not even life-like animations avatar? People really what this? In-person collaboration is just dead I guess.
 
I don’t think Steve Jobs would let this pass as an Apple product.

For AR/VR technology to be truly revolutionary you need to be able to touch the 3D objects in front of you. The VR inputs are just extremely bad and unintuitive to use for most people. The combination of using of your eyes, weird gestures and voice commands is just not very practical. I think until we can have full control of the 3D environment with our hands just like multi touch worked for iPhone, AR/VR is just going to be a niche product for tech enthusiasts.

I feel actually sad that Apple can’t see this. It just shows that without Steve Jobs they have no direction. Steve Jobs would never enter into a new category of products if it didn’t make sense to deliver the best possible solution for people. Apple didn’t need a VR/AR headset right now. They have enough money without it. The technology is just not as mature as it needs to be. It doesn’t matter how good the screen looks or how well it fits.

It’s all about the input when it comes to AR/VR replacing computers. We’re not there yet, but hopefully they’ll realize this.
At least not in its current state. 2 hour battery life, gigantic wire, massive size and weight, active cooling. It's a clear rush to launch.

Maybe as a pair of glasses.
 
You know THAT industry is actually one of the most media innovation-led in the world too? No joke.
Many if not MOST of the evolution of video technology and in the early internet days has come from THAT industry…ability to process credit cards, animated GIF, video compression and decompression, streaming evolution, camera integrations, the list goes on. And, it essentially launched the home video market, bringing about the ORIGINAL format wars - Beta vs. VHS, and created an entire industry of VHS video rental stores in the process. Not condoning, just commenting.
 
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I personally did not expect this to be an affordable device for the masses, so while the price is very high, I am not shocked or mad at it. I was however surprised at the impressive tech that was put into this, so maybe the margins aren't that fat and the price will come down dramatically with future iterations.

I see the first few versions of the Vision Pro as a high-end product for people with large disposable incomes (or high credit lines). Kind of like the very high-end watch industry. They aren't mass produced and only a select few will actually be able to get the one they want. And the buyers know this and it's part of the draw. Owning something high-end and sought after but not in the hands of the masses is part of the appeal for many. Kind of like haute couture, which is made for the runway, never to see store racks - special order only. These high end products and concepts help the brand image more than anything else.

I see the Vision Pro as Apple getting their feet wet and seeing where the market goes. Remember, they 'don't ship junk', so some may suggest that releasing this now is a gamble, but it's a risk that Apple clearly wants to take to see how their massive base reacts. This is not a product for me, but I may feel differently when the market and tech matures.

Apple may need to be patient and keep at it. If there is a Vision Pro 3 with longer lasting (even embedded) batteries and a ton of apps available at the $1999 price-point in the not so distant future, it will for sure broaden it's appeal, if Apple can get there. You don't release a product like this, with this much R&D and time spent on it only to dump it if it's not a huge success out of the gate. I am thinking this is going to sell the the $12K+ Mac Pros, and the $6K XDR Displays - for now.
well, the point is, a 3.5k laptop is used every day for hours.
this device isn't. there is a lot of talk, but in the end it is rather unlikely that this device will be a game changer. not with the low numbers this will sell for sure. people will play a game, but they will not wear this for hours and use it for work, video calls, watching photos and movies, etc. Professionally such devices are used for events to show some immersive application. A quest 2 sells at $350, the Vision Pro for 10 times! more. I wouldn't bet on a Vision Pro 2 or 3, they might never come.
 
I thought it looked... fine. Gotta do something and it looked better than having that whole thing on your face.
It looked quite horrible. I am forgiving with a lot of stuff and even one second after they showed it I just shook my head how horrible it looked. Mouth movements were just atrocious.
 
the saddest thing, that everyone is by themselves, in their own little world, even more.
but yeah, I want one too.
Almost like everyone staring at individual little screens?

It looks like they did take that isolation into account with the face projection to let people know what mode you’re in and with bringing the real work into your vision when other people walk in. I expect the audio to use that new dynamic audio that suppresses noise but can bring in conversations as they happen. Did you miss the people in the video interacting with each other?
 
I don’t think Steve Jobs would let this pass as an Apple product.

For AR/VR technology to be truly revolutionary you need to be able to touch the 3D objects in front of you.
You’ve probably been around the Apple space long enough to know that Apple doesn’t release everything ALL at once?

This thing will come out in 2024, and by 2026 they will release a $2400 GLOVE to go along with it and enable all that extra stuff. ;-)

OMG, that OTHER industry is going to go CRAZY for the Glove attachment!
 
I always wanted a virtual boy

IMG_0226.jpeg
 
And this makes perfect sense in a pandemic context where people don’t have a home office or don’t want to install that kind of hardware in their homes. But in the absence of the pandemic as a context this product appears to promote a fairly drastically isolating experience that isn’t relevant anymore. I predict most people will continue to buy physical monitors for the foreseeable future.
Just off the top of my head (there are many more examples I'm sure), Apple's Mac Pro, Studio and Mini desktop and Pro laptop customer base contains a significant, disproportionately high percentage (compared to Windows) of creative professionals - like digital video colorists, video editors, motion graphic designers, post production FX specialists and audio mixing engineers. Many of whom are increasingly part of the freelance gig economy and working independently. Very often, many of these disciplines require specialist, physical hardware controllers and input devices. We'll see glimpses of VisionOS versions of Final Cut Pro and Logic Pro X, DaVinci Resolve and Adobe applications in the lead up to the launch which will inspire a lot of that customer base. At $3500 the Vision Pro will not only offer the potential for creative professionals like this to save money on physical monitor screens and hardware controllers and input devices, it will also open up entirely new work flows and techniques that have never been possible previously.
 
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So many people are saying there is no use case, but in sci-fi movies this kind of AR appears all the time, albeit without a visor, just projected/floating in the air. But as I understand it, if you had a group of people in a meeting going over designs or battle plans or the like and they were all wearing these, then they could all interact with the virtual plans while still seeing and interacting with one another. And if these things shrink to regular glasses in a few years, then surely this would be advantageous?
 
Probably true, IF the battery only lasts TWO hours (and how long will it take for that to degrade), one isn’t going to be wearing it all the time just around the house.. and IF it only lasts two hours, then just how much of a 2 hour movie am I going to watch on a transcontinental flight? I might get 1:45’ish? I guess we’re going to be carrying batteries, or always counting on plugging it in somewhere.
It's possible or maybe even likely that you would be able to plug it in to the usb power ports on most airline seats.
 
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I love you Tim!
I love you Sun Looking Glass!!!
Humanity now have a new hope, hope of not using anymore Xerox GUI and old devices like mouse, keyboard, screen, stylus!
HUMANITY WILL BE FREE FROM SMARTPHONE ZOMBIES!!!
 
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You can't magic technology into the world. If AR/VR doesn't get a good device soon it's dead anyways. There is also the possibility that we end up seeing this criticism just as silly as "You need tactile feedback on a phone keyboard--The iPhone will never work until we invent glass than can dynamically reshape." I dunno. Tactile feedback would certainly increase the experience, but no such tech exists.
It’s not just about tactile feedback. If they can use cameras to track our arms, hands and fingers using depth sensors and make it so we can literally click on a button with our own fingers or pinching to zoom a 3D window to resize it, it would already be a much better implementation. I know this is impractical by today’s standards, but we do have the foundation to built this technology. I feel like they could’ve spent another 5 years trying to implement something like this and if it was successful I think even my grandma would want one of these for Christmas.
 
Just off the top of my head (there are many more examples I'm sure), Apple's Mac Pro, Studio and Mini desktop and Macbook Pro laptop customer base contains a significant, disproportionately high percentage (compared to Windows) of creative professionals - like digital video colorists, video editors, motion graphic designers, post production FX specialists and audio mixing engineers. Many of whom are increasingly part of the freelance gig economy and working independently.

Very often, many of these disciplines require specialist, physical hardware controllers and input devices.

We'll see glimpses of VisionOS versions of Final Cut Pro and Logic Pro X, DaVinci Resolve and Adobe applications in the lead up to the launch which will inspire a lot of that customer base.

At $3500 the Vision Pro will not only offer the potential for creative professionals like this to save money on physical monitor screens, hardware controllers and input devices, it will also open up entirely new work flows and techniques that have never been possible previously.
 
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It’s interesting how hyped people on here are (including myself) and more mainstream website commenters don’t understand it.

This is exactly what Apple needs. The first few % to early adopt and espouse the benefits to the mainstream early adopters. That’s how you build mass market products. No mass market product in a new category successfully targeted the middle/late adopters first.
 
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